The weather is cold, and the howling cold wind in the north ravages every passerby. The heavy down jacket was no longer able to withstand the sudden cold, and everyone shivered, wrapping every piece of clothing on their bodies.
"It's so cold, and the down jacket I just bought a few days ago can't stop this cold snap. An aunt on the side of the road complained, "It's too cold, I have to buy a thicker down jacket, otherwise the weather really can't stand it."
Indeed, this year's winter has been exceptionally cold, and waves of cold snaps have caught ordinary people off guard. I thought that the down jacket I bought was enough to keep me warm for the winter, but I didn't expect the sudden change in weather to come so quickly.
Many people can only rush around looking around, hoping to buy a high-quality down jacket that can withstand the bitter cold.
I took out a thick down jacket in the closet and put it on, and when I walked to the street, I found that I still couldn't stop the biting cold wind. "This down jacket is also too thin to keep warm at all, so I'd better hurry up and buy a new one.
Mr. Zhang rubbed his hands together and muttered to himself.
The cold snap is coming, and it's urgent to find a warm and comfortable down jacket. However, with a dizzying array of brands on the market, which down jacket to buy to survive the midwinter, this has become a difficult problem for many consumers to solve.
After making up her mind to buy a down jacket, Ms. Lin frowned.
Many people tend to choose some well-known brands, such as foreign brands such as Canada Goose and Moncler, or domestic Bosideng, Sirius down, etc.
As soon as she heard these resounding brand names, Ms. Lin was much more relieved.
"The price is a little more expensive, and the quality is better. Just a brand effect is worth the ticket price. Ms. Lin comforted herself.
But is this really the case? Is a famous brand a guarantee of quality? Ms. Lin has doubts about this. She decided to investigate a little more to see if these designer down jackets were really worth the price.
Ms. Lin found that many consumers, like her, tend to trust the packaging of famous brands.
Brand effect is important, but what should really be valued is the product's function, quality and after-sales service. If a brand-name down jacket is of poor quality and has a bad after-sales attitude, then the high price is no longer trustworthy.
Ms. Lin decided to investigate and understand deeply, not to be deceived by the appearance of brand-name packaging, and to buy a down jacket with great value for money.
Among the many down jacket brands, Canada Goose has always been famous. As a Canadian national treasure brand, it has always emphasized that its products are 100% produced in Canada and are handmade.
This has undoubtedly convinced many consumers of this. Mr. Zhang was one of them, and he decided to buy another Canada Goose down jacket as he did last year. "The price is a little more expensive, but the quality is guaranteed, I can trust this brand.
However, the problem was discovered shortly after Mr. Zhang purchased a new down jacket. "Why did this down jacket pill so quickly? Mr. Zhang checked the label and made sure that he had bought nothing wrong, that it was the genuine Canada Goose.
"No, the quality should be good at this price. Mr. Zhang was confused. At this time, he saw someone on the Internet breaking the news that the filling used by Canada geese was not goose down, but local Canadian duck down.
"What! I paid such a high price, and it wasn't filled with goose down?" Mr. Zhang angrily wanted to return the goods, but was told that Canada Goose has a double standard of "no returns allowed" in China.
Mr. Zhang felt that he had been defrauded. It is really infuriating that a brand that is supposed to be high-quality, but it is filled with duck down, the quality is not up to par, and returns are prohibited. It also reminded Mr. Zhang that he could no longer trust the packaging of these big brands.
In Ms. Lin's purchase list, there is another brand worth paying attention to - Moncler. It is a brand that originated in France and is based in Italy.
Unlike most down jacket brands, Moncler never sees its products as just clothes, but as high-end works of art.
This couldn't help but make Ms. Lin feel very confused: can a down jacket be called a work of art, is it worth the sky-high price of 20,000 yuan?
Ms. Lin tried to look at its down jackets on Moncler's website. After flipping through the pictures, she couldn't help but wonder from the bottom of her heart - is this fashion? Is this really beautiful? Ms. Lin couldn't appreciate it at all.
Perhaps so-called art should be unfathomable. But Ms. Lin believes that a high-priced dress should be warm and comfortable first, and the design is secondary.
Moncler may be able to make a big fuss and package down jackets as works of art. But for the average consumer, the basic features are more important. A "work of art" of 20,000 yuan is really unacceptable.
In the field of down jackets, the North Face brand is also famous. It focuses on the mid-to-high-end market, and a genuine north down jacket is about 3,000 yuan.
This is just within the budget for Mr. Lee's purchase. So he also included North Face as one of the brands under consideration.
However, before purchasing, Mr. Li learned that the counterfeiting of down jackets in the north side of the market was very serious. There are not only high-quality imitations with good workmanship, but also low-quality imitations with inferior quality.
This made Mr. Li deter from buying a down jacket from the north. If you buy a fake and shoddy product, it will be more than worth the loss.
Once, Mr. Lee's friend gave him a North Face Down Jacket as a birthday present. Mr. Li happily accepted it, and only after going home to try it on did he find obvious quality problems.
Only then did he realize that there were a large number of imitation down jackets of counterfeit North Face brands on the market, making it easy for consumers to be deceived. When choosing to buy, you must be careful and confirm the authenticity of the brand.
Mr. Lee decided to go to the official store in the north to buy it, although the price is slightly higher, but at least to ensure that the goods are genuine. He no longer trusts markets that are full of counterfeit goods.
Compared with foreign brands, the domestic brand Bosideng still has a certain favorability in Ms. Lin's heart. As an old brand in the clothing industry, it is also on Ms. Lin's shortlist for purchase.
However, in recent years, Bosideng has begun to enter the high-end market, advertising has created a lofty image, and the price of its products has also risen. This made Ms. Lin doubt its quality.
Ms. Lin's colleague Fspath Jr. bought a new Bosideng down jacket and touted its lightness and warmth. Ms. Lin was also tempted to buy one.
But soon, Ms. Lin discovered that the colleague was furious about the Bosideng down jacket. "It's going to be pilling in less than a few days! Little Fspath was furious.
It turned out that after purchasing it at a high price, the quality of this Bosideng down jacket seriously did not meet expectations. Little FSPATH wanted to return the goods, but was rejected with various excuses.
"It's because I believe in this old brand too much that I bought its ridiculously expensive down jacket, and it was treated like this, which is too annoying. Little Fspath complained.
After hearing what happened to her colleague, Ms. Lin also lost confidence in Bosideng. Although a brand has a long history, if the product quality is not guaranteed, no matter how good the packaging is, it is just an empty shell.
In addition to some long-established brands, Mr. Li also pays attention to the information of some cutting-edge brands. Sky Man is a new down jacket brand established last year.
At first, Mr. Li was looking forward to the new brand. But when he saw that the price of the Sky Man down jacket was marked at 7,000 yuan, he was immediately shocked.
"A new brand dares to set such a high price in the first year?" Mr. Lee could not understand his guts. That's a lot more expensive than many of the big names.
Soon, this 7,000 yuan Sky Man down jacket appeared on the hot search on social media. A large number of netizens have said, "I won't buy such an expensive new brand."
In the face of criticism from netizens, the Sky People brand retorted: "Our cost performance is not inferior to any big brand!" This is clearly a bluff.
"The price is just an IQ tax, so why compare yourself to the big names?" A netizen left a message. More consumers have agreed that they will never buy a new brand with such an inflated price.
Soon, under the pressure of public opinion, Sky People could only temporarily stop stopping the 7,000 yuan down jacket. Mr. Li praised netizens for their wise choice. What the new brand needs is strength to speak, not to rely on hype.
After the previous analysis of several down jacket brands, we can clearly see that the brand with a high name and high price does not directly equal good quality and value for money.
Canada Goose is suspected of defrauding consumers, Moncler's prices are intimidating to ordinary people, and the quality of the old Bosideng's products is also intimidating. Even the new brand Skyman is trying to rely on high-priced hype to make a false rise.
Behind all kinds of superficial packaging, consumers should keep a clear head. Don't be blinded by external factors such as brands, prices, advertising, etc. When buying a down jacket, you still need to consider the actual quality, function and service.
In the final analysis, down jackets must first be kept warm, and affordability is the key. Some popular brands, such as Goose Down Natural, are also doing well in this regard. For consumers, choosing these cost-effective brands is both practical and economical.
Traditional warm clothing, such as military coats and padded jackets, has also begun to reverse and recover. Its excellent warmth and durability have once again been recognized and sought after by young people.
Therefore, when buying down jackets in this winter, you still need to be cautious, don't be deceived by the external packaging of famous brands. Be a smart consumer in order to choose warm clothes that really suit you.