In order to activate the consumer market, create a warm and festive atmosphere, and set off a consumption boom to welcome the New Year, during the New Year's Day holiday in 2024, Yujiang District will conscientiously implement the provincial and municipal arrangements for promoting consumption, carefully organize and guide major business districts, focus on key areas such as daily consumer goods, bulk commodities, accommodation and catering, night economy, cultural tourism, etc., and hold multiple rounds and diversified consumption promotion activities with the theme of "Tesco on New Year's Eve, Promote Consumption", bringing a wonderful consumption feast to the majority of residents.
At the entrance of the Jinyi Night Market block, the colorful arched doors with the theme of "2024 New Year's Day Jinyi Starlight Night Market Food Carnival" are very eye-catching, and the neon lights everywhere exude soft and bright colors in the night.
In the food block, the color tents are set up in turn, the stall dining cars are standardized and orderly, the barbecue vendors, snack shop owners are busy with the barbecue, while drinking to attract diners, Changsha stinky tofu, grilled chicken legs, spicy hot, fried lobster, fried snails, grilled oysters, barbecue and other delicacies are not only rich in categories, but also bright in color and luster, attractive in aroma, touching the taste buds of passing tourists, attracting many citizens to come to taste.
In the Taofen Cultural Park Square, a large-scale music fountain viewing show is underway, and the scene is crowded, and the scene is colorful and beautiful.
The New Year's Eve Jinyi Starlight Night Market gathered a variety of elements of eating, drinking, playing and Tesco, showing new consumption elements and new scenes from diversified formats, attracting many local citizens and surrounding people to come to consume and check in, prospering the fireworks in the city's night blocks during the festival.
During the New Year's Day, the major business districts, characteristic blocks, and commercial and trade enterprises in the district resonated at the same frequency, focusing on five major sections, including "buying good things in the Spring Festival, tasting delicious food in the Spring Festival, visiting the night market in the Spring Festival, watching exhibitions in the Spring Festival, and shopping online in the Spring Festival".
Jiajiale New Year's Day Special Promotion, Jinyi Supermarket New Year's Day Promotion, China Gold Super Shopping Fair, Clothing World Celebration New Year's Day Lucky Draw, Fresh Orchard Grand Opening and other consumer promotion theme activities, take discounts, direct drops, ultra-low prices, member discounts, recharge and delivery, full reduction, lottery to benefit consumers, major business districts to promote consumption activities stores crowded, consumption potential further release.
Jinyi Hotel, Yujiang Hotel, Delicious Story, Vienna Hotel and other catering units have also carried out the "New Year's Day Huge Discount, Enjoy the Aftertaste" consumption activities, through the reservation of banquets, recharge gifts, full of beer and beverages and other measures to attract tourists, local families to come to dinner and consumption, during the New Year's Day all business places need to make an appointment, the scene of consumer crowd bursting.
Bulk commodities have joined the Tesco boom, FAW Honda, FAW-Volkswagen, Zhongdi Xing, Kaidi, Jizhi and other car companies have joined hands to hold a car group buying festival, through the introduction of discounts and price reductions, free services, online shopping and offline experience and other promotional methods, so as to benefit consumers, enhance follow-up protection, and promote cars to the countryside. The cumulative sales volume reached 220 vehicles, with sales of 26 million yuan, an increase of 35% year-on-year. Siping Household Appliances set off the theme activities of "New Year's Day New Year's Eve Preferential War, Jingdong Home Appliances New Year's Festival, and Quality Gree Year-end Ceremony", through full reduction, full gift of phone bill recharge points, direct drop, offline lower than the network price and other promotional methods, so that consumers can get real prices and intimate services. The average daily trading volume was 600 units, and the sales volume was 1.4 million, an increase of 43% year-on-year.
Through the New Year's Day and New Year's Eve e-commerce festival, glasses, wood carving, mother and child, and rural e-commerce enterprises cooperated, and through Douyin, Kuaishou-related new media to carry out e-commerce live broadcast and online drainage, so as to promote the consumption of maternal and infant goods and agricultural products.
There are also wonderful presentations of cultural tourism consumption, such as parent-child experience leisure tours in Lingxi Town, red culture observation tours in Taofen Town, and pastoral cultural experience tours in Shiziyan Ecological Farm in Maquan Town, etc., attracting tourists to travel by car and group, participate in parent-child games, experience wild fun, and pay tribute to the red revolution and the history and culture of folk villages.
Tesco welcomes the festive season and has a happy New Year's Day. According to the relevant person in charge of the Yujiang Bureau of Commerce, from December 30, 2023 to January 1, 2024, Yujiang held a total of 58 consumption promotion activities, with 520 participating enterprises, driving sales of 200 million yuan, a year-on-year increase of 40%. The superimposed experience of "food + entertainment + shopping + tourism" has allowed the general public to spend a festive and peaceful festival. (Chen Jianhong)