Looking back on October 15, 2023, the Shanghai Rolex Masters came to a successful conclusion at the Qizhong Tennis Center at Jiushi Stadium.
Last year, the event was fully upgraded, with more than 190,000 spectators on the two-week programme covering Golden Week from October 4 to 15, the highest number in the history of the year.
In addition to the event itself, the most attractive thing for the audience is the eye-catching Rolex logo in the venue, and new viewers will ask, why is there always a Rolex figure in tennis matches?
2023 Shanghai Rolex Masters
In fact, Rolex has been involved in tennis for more than 40 years. In 1978, the brand became the official timekeeper of The Championships, Wimbledon and has since launched a comprehensive partnership with major tennis tournaments around the world, including support for the four Grand Slam tournaments (Australian Open, French Open, Wimbledon, US Open), prestigious tournaments and major tennis governing bodies around the world.
Source: Rolex official website
Since 1978, Rolex's partnership with Wimbledon has been a legend between two exceptional brands. The Wimbledon Championships, which dates back to 1877 and were founded by the All England Club, were the world's first lawn tennis tournament. From its origins as a grass court to the international event it is today, the Wimbledon Championships have been the pinnacle of sporting history.
Wimbledon Tennis Championships
Rolex, as the official timekeeper and sponsor of the Wimbledon Championships, witnessed the evolution of the tournament. This long-standing partnership not only demonstrates Rolex's relentless pursuit of excellence and traditional values, but also underpins Wimbledon's aggressive expansion around the world. The brand's Oyster Perpetual watches are set against the grass of Wimbledon, conveying the spirit of tradition and modernity.
Wimbledon Tennis Championships
Over time, the Wimbledon Championships became one of the world's four Grand Slam tournaments, and Rolex's support added to the historic event. Whether it's the retro glamour of the 19th century or the modern splendor of the 21st century, the perfect fit between Rolex and Wimbledon is a timeless addition to this legendary tennis event. In every corner of Wimbledon, Rolex's Maison clocks are the epitome of the game, an integral part of the battle of legends.
Wimbledon Tennis Championships
Many people joke that tennis matches are Rolex's best promotional video, but in fact, as a watch for sports and extreme sports, Rolex sponsors not only tennis, Rolex supports many sports, including equestrian, golf, motorsports, tennis and sailing.
Source: Rolex official website
Source: Rolex official website
Rolex's emphasis on heritage, excellence and honour is in line with the values that competitive sport stands for. In Rolex's heritage, each timepiece is an outstanding example of technology and design, which echoes the attitude of the athletes in the sport who strive for excellence. Sport is a long-term investment, and Rolex has proven it for more than four decades.
Source: Rolex official website
Text: Lu Lingfeng
Edited by Lu Lingfeng
Audit | Wang Yongyu
Picture | The picture comes from the Internet