Preamble:
Once "If You Are the Truth Do Not Disturb 3" was released, it ushered in a heavy blow at the box office and the audience's word of mouth, which makes people ask: At the bottom of the box office, and the placement of advertisements is unscrupulous, can Feng Xiaogang's evening festival still be saved? This originally highly anticipated Chinese New Year film has set off a lot of waves in the entertainment industry. As the third work in the "Do Not Disturb" series, Feng Xiaogang teamed up with Ge You again this time, however, unexpectedly, this golden partner faced great difficulties in breaking 100 million at the box office.
background
The bottom of the box office and the problem of product placement in "If You Are the Truth, Do Not Disturb 3" have triggered people's deep thinking about director Feng Xiaogang and this series. The reason for this is that we have to look back at the scene where the box office on the first day was only 24.96 million, which made this Chinese New Year film the bottom of the five blockbusters on New Year's Day and became a hot topic among the audience. Considering that the previous works "Do Not Disturb" and "Do Not Disturb 2" have both achieved good results in the mainland film market, this downturn is really surprising.
Looking back on 2008's "Do Not Disturb", the box office once exceeded 260 million, becoming the annual box office runner-up in the mainland film market that year, and the sequel "Do Not Disturb 2" in 2010 soared to 470 million, plus the box office of "Tangshan Earthquake" of 648 million, so that Feng Xiaogang once occupied two of the top four places in the annual box office of the mainland that year, which can be described as the peak of his director's career. However, with the passage of time, the growth of the mainland film market has been dozens of times, and the box office of "If You Are the Truth, Do Not Disturb 3" has not been as gratifying as its predecessor, which has raised questions about the quality of the film and the director's personal status.
Analyze the box office dilemma
The box office of "If You Are the Truth, Do Not Disturb 3" on the first day was only 24.96 million, which caught people off guard. On the most golden Chinese New Year's Eve of the New Year's Day file, the film schedule dropped to 6.7%, becoming the bottom of the five blockbusters. This performance is embarrassing, especially after observing the brilliant results of the previous game. So why is the box office so unsatisfactory this time? The audience's first expectation of a movie is an engaging, fresh and interesting script. The success of the previous game is partly due to the humorous plot and emotional touchpoints, and whether "Do Not Disturb 3" can maintain this tradition, or surpass its predecessor, is the focus of attention.
The audience's expectation of director Feng Xiaogang lies in his dedication and quality pursuit of the film. The success of the previous work has made the audience's expectations of Feng Xiaogang higher, and whether the quality of "If You Are the Truth, Do Not Disturb 3" is enough to meet this expectation has become a key question. At present, the mainland film market is fiercely competitive, and many blockbusters are released on New Year's Day, and the audience has a wide range of choices. If "If You Are the Truth, Do Not Disturb 3" fails to stand out in terms of the script and the director's intentions, it will be difficult to stand out among many films. In the Internet era, the impact of the audience's word-of-mouth and evaluation on movies cannot be underestimated. The success of the previous game was partly due to word of mouth from the audience, but is this time the box office slump related to the negative reviews of the audience?
The root cause of quality problems
Whether there is a thin plot and lack of content in the movie, and whether there is a lack of novelty. Does the audience get aesthetically tired of the plot of the previous work, resulting in a loss of interest in the sequel? Does the article point out that there are too many product placements in the film, which leads to the audience's negative feelings about the quality of the film? Does the audience feel that the content of the film is not smooth because of the advertisement, and even affects the viewing experience?
Are the sci-fi elements in the film reasonably integrated into the storyline, and are the audience bothered or unable to understand these elements? Does the lack of a reasonable explanation of the sci-fi elements cause the audience to feel uncomfortable with the plot of the film? Does the article mention that there are some meaningless subplots in the film, does this lead to the disorder and confusion of the overall plot of the film? Do these subplots have a negative impact on the overall narrative?
Excessive product placement
The excessive placement of ads in "Do Not Disturb 3" has become one of the focuses of widespread attention from viewers and critics. The unnaturalness and abruptness of the advertisement may directly affect the audience's viewing experience, which may also be an important reason for the box office downturn. The article pointed out that the film deliberately designed a scene in order to show the drone delivery of a shopping platform. Does the audience feel that this plot is too exaggerated and makes the film overly commercial?
Does the long display of new energy vehicles in the film make the audience feel uncomfortable? Does the audience feel that this plot does not contribute to the overall emotional expression of the film, but seems abrupt? Does the advertisement directly affect the audience's viewing experience? Does the audience feel that the smoothness of the film is reduced because of the advertisement, or that the advertising placement is too deliberate?
epilogue
On the road of film creation, every challenge is an opportunity and an opportunity to grow. "If You Are the Truth, Do Not Disturb 3" ushered in the moment of re-examination and adjustment in the face of the box office downturn and the audience's doubts. The key to reimagining the future of the film is to take seriously the feedback from the audience and the critics, as well as to consider the creative elements of the film holistically. First of all, the script is the soul of the movie. By digging deeper into new storylines, innovative character creation and emotional layers, it can give "Do Not Disturb 3" a deeper connotation. Audiences expect to discover novelty, touching, and thought-provoking elements in the film, which will be the key to the film's success.
Second, the handling of ad placement needs to be more prudent. Advertising is a necessary income for filmmaking, but the degree to which it blends naturally into the film and does not interfere with the storyline is crucial. Through in-depth cooperation with advertisers, advertising placement can be completed without affecting the viewing experience, achieving a win-win situation. The design of the side plot likewise requires more careful consideration. The addition of any plot should have its own necessity, and should not be inserted randomly just to fill the length of the film. Through careful design, each plot can contribute a unique color to the overall narrative, making the film more layered.
In the end, the audience's feedback is a beacon to guide the way forward. By actively collecting and analysing feedback from your audience, you can better understand their expectations and concerns. This will not only help to adjust the direction of the film in time, but also establish a better reputation in future creations. In filmmaking, every challenge is to better present the director's creative and emotional expression. Through in-depth reflection and careful adjustment, it will be a successful restart to reshape the future of "Do Not Disturb 3". The audience is willing to give the opportunity, as long as we create with our hearts and respond with sincerity. Movies are like life, and they can shine new light after the baptism of wind and rain. May "Do Not Disturb 3" once again bloom its unique charm on the future stage and lead the audience into a movie world full of surprises and touches.