#文章首发挑战赛#
The Xiaomi car launch conference was supposed to be a very exciting event, but it turned out to be a pot of raw rice. This makes people think deeply, why did Xiaomi, which was once beautiful, become what it is today?
In the past, a large number of rice noodles loved Xiaomi and Lei Jun to death, how many rice noodles can there be in China today?
Xiaomi Auto has carefully prepared a press conference, if in the past, it will definitely harvest a large number of screams of rice noodles, those who are not rice fans, but also have to admire Lei Jun and Xiaomi's endless creativity.
However, at this press conference, although there were also rice fans screaming, there were fewer of them, and what Xiaomi gained was more complaints, ridicule and questioning, and even abuse.
It can be seen very clearly from the comment areas of major platforms, in the past, as long as someone criticized Xiaomi, a large number of rice noodles followed up with a painful debasement, but now rice fans have become cautious when they speak.
Of course, abuse is in the minority, and complaining, ridicule and questioning occupy the majority, which is in stark contrast to the previous Xiaomi company no matter what topics were hyped on the Internet.
The voices of doubt at this press conference were overwhelming, and it was simply a bit abnormal.
For example, it is questioned that Xiaomi Auto has created a "pre-research model", comparing the technology achieved in 2025 with the current production car, and questioning that Xiaomi is still using PPT to make cars to fool people.
There are also people who suspect that Xiaomi plagiarized Huawei's Zhijie M9 press conference;Questioned Xiaomi's self-research by buying other people's technology,Even directly spraying other people's products with their own LOGO,This is a naked technological fraud,And so on。
Two days ago, we posted that Lei Jun originally hoped to use Xiaomi cars to hype up new hot spots to hedge against too many negative news recently, but instead fell into a bigger pit.
In fact, it only took Xiaomi 10 years to enter the world's top 500, and the ability of this company cannot be ignored.
In the third quarter of 2023, Xiaomi's revenue reached RMB70.9 billion, up 1% year-on-year and 5% quarter-on-quarter, and its adjusted net profit reached RMB6.0 billion, up 182.9% year-on-year.
This is actually quite difficult in today's economy, and many companies are struggling, and we may not be so demanding.
However, Xiaomi's pit is obviously no longer a question of whether this company is excellent. The way Xiaomi looks today is obviously a big problem, either Xiaomi needs to reflect, or we all need to reflect, and even China needs to reflect.
Some netizens left a message saying that Lei Jun just underestimated the evil of human nature, and this view obviously ignores Xiaomi's own problems, and there are two problems that are very prominent.
The first question is that today's social trend of thought has turned, especially in the field of science and technology, advocating independent innovation, advocating long-term investment in R&D and technology accumulation, advocating steadfastness, opposing exaggeration, and hating technological fraud.
Xiaomi is clearly not aware of this major shift, and the company's long-term lack of R&D investment, but always unusually high-profile innovative technologies, even faster than Huawei and BYD's long-term high R&D investment, inevitably feels unreal.
In addition, Xiaomi is still immersed in the high-profile and even pompous style of the past, which is incompatible with today's mainstream ideology of advocating technological research and development and technology authenticity.
The second question is that in the context of the extreme competition between China and the United States, especially in the context of the intensifying scientific and technological war, Xiaomi's core software and hardware are highly dependent on the United States, which makes many people feel a little "sad and angry".
The core thing is people's,Xiaomi's so-called scientific and technological research and development and innovation are mostly leftovers,A few years ago, the chip was interrupted,Now it suddenly makes a surging OS,There are some suspicions of seeing Huawei's Hongmeng success,Trying to follow the trend。
These are all problems, and they are all Xiaomi's flaws.
From the perspective of social ideology, Hu Xijin said a few days ago that our society needs to oppose radicalism and extremism, adhere to the steady line set by the central authorities at all levels, and not easily clasp each other's hats and do not have radical and extreme things.
Many people criticized him for saying something wrong, although this is not entirely true, but it also says something real in today's society.
Some people talk about Xiaomi being a modern comprador, which is also a bit unfair, at least we haven't fully verified it, and some have gone to extremes. We should discuss, criticize, criticize, and it is not appropriate to directly label ourselves as compradors.
Therefore, in the face of today's challenges, Xiaomi should first deeply reflect on itself, and we should also reflect on it.