On December 29th, the insider of the smart chip case shared the BCI data of the 51st week, and this week's list was reshuffled again: Apple and Xiaomi both fell 1 place, ranking 2nd and 3rd in the list, and the blue factory (vivo system) successfully counterattacked from the fifth place to the first place, becoming the biggest dark horse this week. The following is the detailed data and analysis of the domestic mobile phone activation list in the 51st week, I hope it will be helpful to you.
With a 16.1% activation ratio, the blue factory returned to the first place in the long-lost weekly list, of which the vivo S18 series contributed a lot. Looking at the data alone, the proportion of activations of vivo mobile phones increased from 11% to 13.1%, which is the highest value in the last 1 month. Unlike other manufacturers, the S series has made efforts to fill light technology in portrait photography, with a thin and good-looking body and a continuously accumulated portrait algorithm, it is reasonable to become a new popular model. iQOO phones were relatively stable, falling from 3.2% to 3.1%, but still better than the 2.8% and 2.9% in the previous two weeks.
In second place is Apple, with 16% of activations, a significant decline from 18.2% last week, and coincidentally 16% of weekly activations in both W48 and W49. Although it is the second place, the gap between it and vivo is only 0.1%, and vivo is still easy to be overtaken if it is a little slack. Fortunately, the iQOO Neo9 series is on sale, and with a good hardware configuration and a very fragrant price, the blue factory should also have good results next week.
In third place is Xiaomi, which accounts for 15.6% of activations, which is still stable compared to last week (15.7%). In the third week of the Redmi K70 series' sales, such results can still be obtained, indicating that the influence of the Xiaomi 14 series and the Redmi K70 series is still there. According to the current leaks, the Redmi Note13 Tubro may be released before the Spring Festival, and it is only a matter of time before it becomes a new hit.
In fourth place is Honor, which successfully achieved a counterattack in the case of the decline of some manufacturers, and the proportion of activations increased from 14.8% to 15.3%. Looking at the list in the last 4 weeks, Glory's results are very stable and excellent, basically hovering between 15%-16%. At present, the Honor Magic 6 series has been officially announced, and it will be officially released on January 11, and there should be better results and rankings by then.
In fifth place is the black factory (OPPO series), which accounts for 14.2% of activations, which is a certain decrease compared with last week (14.6%), but the gap with the glory of fourth place is a bit big. Among them, OPPO's results are not bad, the proportion of activations has increased from 11% to 12.1%, and it seems that the sales of the Reno11 series should also be good. However, the situation on OnePlus's side is not very good, falling from 3.6% last week to 2.1%, and it seems that the OnePlus 12 rush period is not as long as expected.
In sixth place is Huawei, which accounts for 13.7% of activations, which is also a certain decline compared to last week (14.1%). At present, the Huawei Nova12 series has been officially released, and if nothing else, the data in the next two weeks should have a good improvement, so let's wait and see. The seventh-ranked smart phone has achieved good results, with the proportion of activations increasing from 2.3% last week to 2.6%, and I'm really curious about what kind of users are buying smart phones.
In eighth place is Realme, which accounts for 1.5% of activations, compared to 1.7% last week, and it seems that the sales of Realme GT5 Pro are not too prominent. Other vendors accounted for 5% of activations, up from 4.6% last week and hovering around 5% for the last three weeks.
Words:
For the W51 week's list, Qi Ji's thoughts are as follows: compared with last week's data, the gap between domestic manufacturers this week is even greater, with a difference of 2.4 percentage points between the first and sixth places. At present, the more stable ones are Apple, Xiaomi and Honor, the data of the blue factory and the black factory fluctuate greatly, and Huawei mobile phones have fallen significantly in the last 2 weeks, speculating that it may be due to the Huawei Nova12 series.
I'm Qi Ji, and the above is Qi Ji's thoughts. It's not easy to be original with code words, remember to pay attention to Qi Ji's thoughts if you like it, and you can also like, forward and comment. More interesting digital information is waiting for you. The picture comes from the Internet, invaded and deleted!