In this fast-changing era, the development of technology is changing with each passing day, and the automotive industry is also like a grand ball, with heroes from all walks of life competing for glory. However, behind this prosperity, there are many hidden secrets. Today, I will lead you to uncover this mystery and explore the truth that Xu Jiayin did not really want to build a car from the beginning, but just ran away with money.
Evergrande Group has invested tens of billions of dollars in the field of car manufacturing, while Xiaomi only spent 10 billion to build a SU7 with full configuration. The difference is mainly due to the fact that Evergrande Group's investment in the process of car manufacturing includes R&D, production, sales and other links, while Xiaomi mainly focuses on R&D and production, and does not involve sales and other links. In addition, Evergrande Group may have some unnecessary waste or failed investments in the process of building cars, which is also one of the reasons for the rapid consumption of funds.
First of all, let's review the development history of Evergrande Group and Xiaomi Auto. Evergrande Group once smashed 47.4 billion, and subsequently took 26 billion yuan in financing to build a car, and finally it was full of chicken feathers. And now, Xiaomi only spent 100 billion to build the SU7 with full configurations. Such a comparison makes people ask: where does all the money go?
Secondly, we want to analyze the core competitiveness of Evergrande Group and Xiaomi Auto. As a traditional car company, Evergrande Group's core competitiveness lies in its abundant resources and huge market. However, in the field of new energy vehicles, especially in the field of smart electric vehicles, Evergrande Group's advantages are not obvious. On the contrary, Xiaomi Auto has risen rapidly with its keen market insight and strong technology research and development capabilities, and has become a new force in the new energy vehicle market.
So, did Xu Jiayin not think about actually building a car from the beginning? The answer to this question may only be known to Xu Jiayin himself. However, judging from some of the performance of Evergrande Group in the process of car manufacturing, there are indeed some doubts. For example, Evergrande Group did not do enough in the market research and product positioning in the early stage of car manufacturing, resulting in the final product not being recognized by the market. In addition, Evergrande Group also has some problems in the management and operation of the car manufacturing process, such as personnel turnover and supply chain management, which may also lead to some unnecessary waste or failed investment.
Furthermore, we should pay attention to the strategic planning of Evergrande Group and Xiaomi Automobile. Evergrande Group's investment in car manufacturing is huge and scattered, resulting in a lack of clarity in its layout in the field of new energy vehicles. Xiaomi Auto adheres to the "cost-effective" strategy, attracts consumers with cost-effective products, and quickly opens up the market. This difference in strategic planning is also one of the reasons for the stark difference in the fate of the two.
As for Xu Jiayin's behavior of making a lot of thunder and rain in making cars, can we think that Evergrande Group just wants to use the gimmick of building cars to make money and run away? The answer to this question is not very clear. Judging from the public information, Evergrande Group did not take some obvious behaviors in the process of making cars, such as maliciously defaulting on payments to suppliers, false publicity, etc. However, it cannot be ruled out that Evergrande Group has some non-standard behaviors or failures caused by decision-making errors in the process of car manufacturing.
In addition, we should also pay attention to the corporate culture of Evergrande Group and Xiaomi Auto. Evergrande Group's corporate culture is relatively conservative, with relatively little investment in innovation and technology. Xiaomi Auto, on the other hand, emphasizes innovation and technological innovation, and is committed to building world-class smart electric vehicles. This difference in corporate culture has also affected the development of the two in the field of new energy vehicles to a certain extent.
To sum up, there are many differences between Evergrande Group and Xiaomi Auto in terms of development history, core competitiveness, strategic planning and corporate culture. These differences have made Evergrande Group's development in the field of new energy vehicles not achieve the expected results, while Xiaomi Auto has risen rapidly by virtue of its advantages. Therefore, we can't simply think that Xu Jiayin didn't really want to build a car from the beginning, but just ran away with money. In fact, as a successful entrepreneur, Xu Jiayin's every decision is based on an in-depth analysis of the market and industry. Of course, Evergrande Group's failure in the field of new energy vehicles also provides us with a valuable lesson, that is, we must continue to innovate and adjust our strategy in the market competition in order to achieve ultimate success.