Paid a bribe of 9.5 million yuan! Although this is the number that happened before and at the beginning of the mask, considering the identity of the former CCTV celebrity of the briber, and the fact that it only happened to niche sports such as rowing and canoeing, it still gives people a shocking sense of déjà vu.
According to the Economic Observer, Duan Xuan, a well-known host and anchor of the former CCTV Sports Channel, offered bribes in cash, including RMB, US dollars, and euros, to Liu Aijie, then director of the Olympic Games Preparation Office of the General Administration of Sports of China, chairman of the Chinese Rowing Association, and chairman of the Chinese Canoe Association, from 2018 to 2020, totaling more than 9.5 million yuan, including the United States, Norway, Spain, Indonesia, Beijing, China and other domestic and foreign places.
It should be pointed out that during the bribery period, Duan Xuan had already bid farewell to the identity of CCTV's celebrity. He used the super popularity and popularity accumulated by hosting the "World Football" program to join the "Banana Plan" series of companies established by Wang Sicong at the end of 2015, although he took the initiative to smash the iron rice bowl, but Duan Xuan's identity also changed from CCTV celebrity to the legal representative, chairman and general manager of Banana Sports Company, and held 20% of the equity.
It was during his tenure in an important position that Duan Xuan defied the law and embarked on the road of no return for violating the law. According to the report, according to the testimony of Duan Xuan and the company's senior executives who served as directors and supervisors of Banana Sports Company, the intermediary services for the "cross-border" and "cross-sport" selection of materials for the Olympic preparation contracted by Banana Sports Company include signing a "cross-border" and "cross-sport" selection service contract with the China Rowing Association for the three snow events.
In addition, Banana Sports Company also recommended and facilitated the signing of 15 foreign training contracts to the Olympic Games Preparation Office of the General Administration of Sports of the People's Republic of China, which made Banana Sports Company profit of about 3,000 yuan. If it weren't for the benefits given by Duan Xuan in advance and the thanks afterwards, I'm afraid it would be difficult for Banana Sports to make a lot of profits.
In fact, judging from this bribery case of a former CCTV celebrity, it can be seen that niche sports such as kayaking, triathlon, and ice and snow are difficult to operate normally by relying solely on news reports and event sponsorship. Only by taking as much as possible the training fees and external training funds of official institutions can it be possible to make huge profits. It is also fanciful to want to simply absorb members of the community and young students to earn membership fees and training fees to maintain operating expenses.
But no matter how much Duan Xuan, Banana Company and Liu Aijie make a lot of money, I'm afraid they won't be able to feel at ease. Just as the so-called Skynet is restored but not leaked, but anyone who dares to rely on improper means for personal gain, and such a shocking huge amount of money is involved, sooner or later he will be judged by justice.
Perhaps Duan Xuan has crossed over from an anchor commentator to become the chairman of the company, proving that he has certain communication, marketing and operation skills, but this ability does not need to be on the right path, and it is all blind. As a former qualified anchor in the field of international football, his greatest ability is actually to bring traffic to CCTV and bring joy to fans. It's a pity that this ability can't be realized quickly, and it's unlikely that European football clubs, like the Olympic Games Preparation Office of the General Administration of Sports of China, will come to the social training institution led by Duan Xuan to send money.
In order to maximize his extra-career abilities and grab the greatest economic benefits, Duan Xuan can only abandon the specialties and abilities that once truly belonged to him and embark on the road of no return to breaking the law. Although the report said that the spokesman of the Shancheng District Court in Hebi City did not disclose the trial and verdict of Duan Xuan's case because "it involves the secrecy of the trial work and it is inconvenient to tell him," it is likely that his fate will not be much better than Liu Aijie's.
In addition, it is more important to let the public, especially the poor viewers who are polluted by some low-quality and inefficient sports programs, know how those niche sports programs that have been launched on a large scale on local television stations through the sports events held in China have survived until now? It is undeniable that similar niche sports such as ice and snow and water can also generate huge traffic when they catch up with competitions such as the Olympic Games and the Asian Games.
But if you really have to rely on these projects that have no real mass base, are not too strong to watch, and are not enough to support the league, to support the whole year or even several years of programs, if there is no transaction like Duan Xuan and Liu Aijie, I am afraid it will be really difficult to persevere, regardless of all levels, various platforms, and the extremely low ratings, completion rate and reading volume, it is very revealing. Therefore, digging out a big case like Duan Xuan and Liu Aijie is indeed very happy enough, but behind the sports promotion industry like this, which has no market and can still make a lot of money, even if it is only a small day, whether there can be more feats of pulling out radishes and bringing out the mud is still something to look forward to.