Red is one of the favorite colors of the Chinese people, and has even become an undoubted cultural totem and spiritual refuge. Among the various reds, there is an oriental aesthetic that has been passed down for thousands of years. When red and "national business card" porcelain meet, the birth of dazzling and dazzling, highlighting the dignity and status of red ceramics.
Tracing the history of the evolution of red ceramics, from the invention of red copper glaze in the Tang Dynasty, to the Jun red porcelain in the Song Dynasty, until the Ming and Qing dynasties, such as sacrificial red, Lang red, carmine, cowpea red, coral red and other red glazed porcelain, are known as the fine products in the collection of cultural relics in the past dynasties. In particular, the red glazed porcelain, which is known as "a treasure of a thousand kilns", represents the highest level of ceramic firing technology and has become a shining pearl in the history of ceramics. And what kind of sparks will collide with the true meaning of red ceramic and the design concept of mobile phones?
As a benchmark in the mobile phone industry, the HUAWEI Mate 60 RS Extraordinary Master Ray Red Color Edition shows its own sense of high-end and dignity through the inheritance and innovation of thousand-year-old red ceramic. At the same time, it is also the epitome and concentrated embodiment of Huawei's high-end brand exploration process.
With the ultimate aesthetic design, the red ceramic is renewed
Porcelain, derived from porcelain clay, melts into water and fire, molds in artificial, and becomes in the will of heaven. Since ancient times, Chinese craftsmen have carefully polished through dozens of processes such as beating, cleaning, proportioning, air drying, and fire refining, turning ordinary materials in nature into amazing treasures. And such a complicated porcelain-making process, many times in the face of red ceramics are also "powerless".
Take the famous kiln Jun porcelain, which is known as "one color into the kiln, ten thousand colors out of the kiln", as an example, if a piece of Jun porcelain can see a little red, then it will immediately be worth a hundred times. This is because red ceramics are very rare, and it is a great test of the craftsman's control of temperature and material. Therefore, it was not until the Yongle and Xuande periods of the Ming Dynasty that the real glazed porcelain with a ruby color was successfully fired, and even later it was lost for a time, and it was not until the imperial kiln during the Kangxi period of the Qing Dynasty that the high-temperature red glazed porcelain was re-fired.
It can be said that red porcelain has always been rare and noble. The Huawei Mate 60 RS Extraordinary Master Ray Red color version directly uses red ceramic on the back cover of the mobile phone, which can be described as creating a "miracle" of craftsmanship. It chooses ceramic and metal as the back cover material, and uses modern technology and construction methods to make the two collide with each other, but they shine together, sublimating the beauty of traditional ceramics and turning the mobile phone into a unique elegant and luxurious work of art.
There are many technological difficulties in the firing of red ceramics. For example, red glaze is demanding on the "atmosphere" in the kiln and the craftsmanship and experience of the craftsmen. A little lower temperature will cause the color to turn black and lose its beautiful appearance, and a slightly higher temperature will cause the red glaze to decompose and cause the color to disappear. In addition, red ceramics have high requirements for the purity of the raw material body. In the preparation of the ontology, the purity needs to reach more than 99.999% purity to guarantee that there are no defects.
In order to truly restore the charm and texture of red ceramics, Huawei continuously optimized the design and formula, and finally delivered a satisfactory answer. The HUAWEI Mate 60 RS Extreme Master Red Edition uses an integrated coloring scheme that is fired from a single piece of ceramic embryo to create an all-over red color that is consistent inside and out. This requires higher processes and materials, because the production of local red ceramics is the least difficult, followed by the difficulty of surface red, and the most difficult to produce all-over red.
In order to achieve a ceramic body with an all-red red body, a special nano-scale ceramic powder is used, and multiple steps such as sintering the ceramic blank, sanding the shape details, polishing, and finally surface treatment are required. It sounds simple, but it's hard to do.
It is understood that Huawei added cerium dioxide rare earth elements for the first time in the firing process of red ceramics, and in the 60-day production project, after 1400°C high-temperature forging and more than 50 production processes, the red color was fixed under specific parameters, and the ceramic back cover did not have a glaze layer on the surface, but was fired from a whole piece of ceramic embryo body, and finally created a consistent red body inside and outside.
In fact, as early as 2019, Huawei's design team proposed the color of Ruihong, but it was not until this year that it was finally successfully experimented with and mass-produced. With the successful launch of the Huawei Mate 60 RS Extreme Master Ray Red Color, it is a milestone for the first commercial use of red ceramic in a mobile phone.
It can be said that the Huawei Mate 60 RS Extraordinary Master Ray Red Color Edition is the inheritance and innovation of China's thousand-year-old red ceramics, but also a tribute to traditional Chinese culture, and leads mobile phone design to a new dimension.
Multi-dimensional innovation! Huawei is on the road to high-end branding
The appearance of the HUAWEI Mate 60 RS Extreme Master Ray Red color version in the sky highlights the innovation of Huawei mobile phones in different dimensions such as aesthetic design, materials, and craftsmanship. Even earlier, Huawei has continued to lead aesthetic innovation and created a number of classic products to bring consumers a unique and ultimate aesthetic experience.
For example, Huawei's Mate 20 series, Mate 30 series, and Mate 40 series have a symmetrical design that visually gives people a sense of stability, dignity, calmness, and calmness, showing the beauty of order in a rational world. Huawei also brings the Paris stud design to the Mate 50 series, which is organically integrated with the matrix camera to enhance the delicate texture and elegance of the phone.
It is worth mentioning that Huawei mobile phones also take the lead in considering the combination of high recognition and warm feel, based on anti-fouling, durable and natural skin-friendly, fully opening a new era of mobile phone appearance made of plain leather. In particular, the Huawei Mate 30 series of plain leather materials Danxia Orange and Qingshan Dai have become impressive classic models.
Huawei's long-term focus on aesthetic design has enabled it to have a deep accumulation and innovative ideas, and has laid a solid foundation for the launch of its ultra-high-end brand, ULTIMATE DESIGN. ULTIMATE DESIGN is a comprehensive upgrade and transformation of Huawei's ultra-high brand, and it is also the culmination of Huawei's ultimate aesthetics, craftsmanship, and innovation.
From the perspective of ULTIMATE DESIGN itself, it is not only Huawei's tribute to the extraordinary masters of the past and present era, but also corresponds to Huawei's ultra-high-end goals in products and technologies over the years and its calm and determined spiritual temperament, which is a combination of keywords such as level, determination, confidence, pattern, and demeanor.
As the brand ambassador of Huawei Mate 60 RS Extraordinary Master, Andy Lau mentioned in the interview video "Extraordinary is to take the ordinary out of the wonderful", "Slowly there is some pressure, and then there is new development, until now I have developed my own self-developed technology, and it is precisely because I see that Huawei does not forget the pursuit of the ultimate standard, so I respect this brand more and more, because the ordinary out of the wonderful." ”
From the perspective of development trends, Huawei, which adheres to the original intention of inheritance and innovation, is undoubtedly galloping on the road of high-end branding. At the same time, Huawei is showing its enterprising spirit to brave the wind and waves, and continue to march towards the sea of stars. It is foreseeable that Huawei will continue to play a leading role and bring more surprises to the industry and consumers.