"Don't forget the user when making decisions, that's the starting point for everything we do. A few days ago, when JD.com employees were discussing the New Year's Eve activities, Liu Qiangdong, chairman of the board of directors and CEO, issued the above reminder. In order to let users experience the best experience on JD.com, he will give away one of his favorite warrior off-road vehicles to help JD.com's 2023-2024 New Year's Eve Festival.
According to the latest data from QuestMobile, during the "Double 12" period in 2023, the use of the JD app will reach 520 million. In the increasingly fierce environment of the e-commerce industry, Liu Qiangdong's actions fully reflect the "user-centric" corporate development concept, and also indicate that JD.com will continue to deepen user experience and services in 2023.
"Off-road is a test of perseverance, endurance and courage, but also requires strong team spirit and organizational discipline to break through safely, and off-road is a love of life and life. Liu Qiangdong described his favorite warrior off-road vehicle.
This is not the first time Liu Qiangdong has given away his car. In June 2023, he offered a Rolls-Royce as a prize to encourage JD.com employees to work hard. This fully demonstrates his dedication and selfless employment philosophy.
1. Hunan Satellite TV's New Year's Eve Ceremony, Jingdong broke the news that one billion red envelopes were divided
According to Jingdong Blackboard News on December 30, during the 2023-2024 New Year's Eve ceremony, Jingdong App will distribute red envelopes with a total value of 1 billion yuan, and will also give away physical prizes such as mobile phones and cars worth tens of millions.
This indicates that Jingdong users will usher in a carnival shopping feast on Chinese New Year's Eve. According to industry forecasts, the order volume of JD.com's platform is expected to increase by more than 20% during the New Year's Eve. At that time, the warrior off-road vehicle sent by Liu Qiangdong will also become one of the many interactive prizes.
2. Liu Qiangdong has given away his private car many times, showing the overall situation and responsibility
Industry experts pointed out that Liu Qiangdong's choice to give away a private car this time is an ardent expectation for all employees of JD.com, hoping that everyone can encourage each other to withstand the pressure and break through themselves, so that users can feel the best shopping experience. This fully demonstrates his overall vision and responsibility as a business leader.
Wang Xiaoguang, a professor at Tsinghua University's School of Management, analyzed that Liu Qiangdong's actions showed a rare view of the overall situation and values. In the context of the increasingly complex external environment, such values and actions are particularly critical to motivate employees and improve corporate cohesion and combat effectiveness.
3. JD.com lays out cutting-edge tracks such as automobiles to create a rich shopping ecosystem
In 2023, JD.com will successively launch a number of self-developed smart electric vehicles, and reach cooperation with brands such as Tesla and Li Auto to vigorously deploy the automotive and travel fields.
Experts predict that the number of cars traded on the JD platform will exceed 800,000 units in 2024.
In addition, JD.com also announced the establishment of a joint venture with Intel this year to lay out cutting-edge technology tracks such as artificial intelligence chipsThis will result in richer shopping options and experiences for users.
Fourth, Liu Qiangdong spoke out, JD.com's 2024 strategy focuses on user experience
In 2023, against the backdrop of slowing economic growth, JD.com will still achieve a 21% revenue growth. Looking forward to 2024, the external environment is still severe, and Liu Qiangdong's voice sets the tone for JD.com's development next year: adhere to the concept of "customer-centric" and focus on improving user experience and service quality.
As Liu Qiangdong pointed out in the internal communication of employees, if JD wants to stand out in the fierce market competition, it must firmly establish the concept of "customer first", improve the product and service process from their perspective, and maximize the creation of user value. This is also the foundation of JD.com's successful experience.
epilogue
The warrior off-road vehicle that Liu Qiangdong wants to send has been exposed, indicating that Jingdong is about to usher in a happy New Year's Eve shopping carnival. To stand out in the increasingly fierce e-commerce landscape, JD.com must keep its users in mind, improve its shopping system from their perspective, and provide an excellent user experience.
What do you think is the profound meaning of Liu Qiangdong's move? Feel free to share your views in the comment area.