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Why didn't anyone buy the wall-hung washing machine that exploded in the first two years? Faced with three embarrassments, it is too difficult to sell well

author:Obuchi commented on the house

Many people think that wall-hung washing machines are small, but they are not. No matter in terms of price, body type or service, a wall-mounted washing machine is a major appliance. Small household appliances are characterized by "rapid appearance and rapid elimination", but it is the first time that major appliances such a wall-mounted washing machine have such a short lifespan - from fire to coolness, it only took a year.

Why didn't anyone buy the wall-hung washing machine that exploded in the first two years? Faced with three embarrassments, it is too difficult to sell well
Is the wall-mounted washing machine really so unbearable? What causes the wall-mounted washing machine to have such a short life? Today, Xiao Yuan will discuss with you.

.01 Real use experience

My subjective feeling is: it is not as easy to use as I imagined, but it is not as unbearable as the legend says.

Let's start by saying that it's "not easy to use":

Many people buy wall-mounted washing machines for "small and exquisite", but after installation, they will find that hanging on the wall is not smaller than an electric water heater. Moreover, the drainage pipes, water inlet pipes, and wires are all surface-mounted, which has a great impact on the appearance of the wall.

Why didn't anyone buy the wall-hung washing machine that exploded in the first two years? Faced with three embarrassments, it is too difficult to sell well

But if you want to say that it is a product of "cutting leeks", Obuchi is the first to disagree: its washing ability is beyond doubt. Of all the small washing machines under 5kg, the wall-mounted washing machine is the cleanest.

And it is also rich in functions, it can be said that the functions on large drum washing machines are all on wall-mounted washing machines. In addition to a variety of washing modes, there are also high-end functions such as heating washing, mite removal washing, and even a drying mode.

.02 Why can't the wall-mounted washing machine be sold?

Since this product is okay, there should be a market. Even if it is not perfect, it should not be reduced to the field it is today, and the sales are getting more and more bleak! Why does it "not sell"? I think it should be related to three reasons.

Why didn't anyone buy the wall-hung washing machine that exploded in the first two years? Faced with three embarrassments, it is too difficult to sell well

"I." is sold at a high price

For washing machines, the main cost is the "five organs": that is, the motor, circuit board, preset programs, etc.

The "five organs" of wall-mounted washing machines are not at all worse than large washing machines, and even better than them: because wall-mounted washing machines have higher requirements for the quality of the motor, and the shaking amplitude must be controlled, otherwise it will fall off the wall.

The main reason why a wall-mounted washing machine looks smaller is because of its small capacity – but the capacity of the washing drum has a very limited impact on the cost. Therefore, the price of wall-mounted washing machines is similar to or even higher than that of large front-loading washing machines.

Why didn't anyone buy the wall-hung washing machine that exploded in the first two years? Faced with three embarrassments, it is too difficult to sell well

The price of two or three thousand yuan turned away many people who wanted to buy this product.

"II."

In fact, it is not unacceptable to buy a washing machine for two or three thousand yuan, but if it is a wall-mounted washing machine, it is still forgotten. Because its capacity is too small: it is destined to be the second washing machine in the family.

If I have a limited budget and just want to buy a washing machine, then the wall-mounted washing machine will definitely be the first to be PASSED.

What is the second washing machine in the family used for? either for the little ones or for washing panties and socks. Either way, you don't need too many washing modes -

In a large washing machine, you may wash down jackets, you need to wash down, you may wash jeans, you need to wash denim, you can wash cheongsam, and you need to use silk to wash. It's hard to come across this kind of laundry in a wall-mounted washing machine.

Why didn't anyone buy the wall-hung washing machine that exploded in the first two years? Faced with three embarrassments, it is too difficult to sell well

So despite the abundance of washing modes in wall-mounted washing machines, they are not needed. Panties and socks, as long as you wash them for me. It's a pity that the designers of wall-mounted washing machines didn't realize this and got the direction of development wrong.

There are many alternatives to "III.".

If the problem stays there, wall-mounted washing machines will still not be obsolete. Because there will always be people who need to wash it, even if it is a little more expensive, they will continue to buy it. But here comes the key question again:

Our options are more than just wall-mounted washing machines.

There are many products that can replace the "separate washing" function of wall-mounted washing machines, and at the same time will not waste too much cost in terms of functions and modes like wall-mounted washing machines. Let me give you two examples:

Why didn't anyone buy the wall-hung washing machine that exploded in the first two years? Faced with three embarrassments, it is too difficult to sell well

The washing effect of a small washing machine is the same as that of a large washing machine. It's the same with the problem - it can damage the clothes. But the panties and socks are not afraid of damage, and they are just right for washing small clothes.

Underwear washing machine, a deformed model of a small wave wheel. The whole volume was reduced again, and the function of high-temperature boiling and washing was added. The washing effect is no worse than that of a wall-mounted washing machine, but the price is less than half that of a wall-mounted one.

Why didn't anyone buy the wall-hung washing machine that exploded in the first two years? Faced with three embarrassments, it is too difficult to sell well

The emergence of these new products became the last straw that crushed the wall-hung washing machine. Coupled with the popularity of laundry disinfectant, the necessity of "separate washing" is becoming less and less, resulting in the shrinkage of the entire small washing machine market, resulting in the difficulty of selling wall-mounted washing machines.

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