Foreword: As a company that started with smartphones, Xiaomi has been developing rapidly. Today's Xiaomi has not only set foot in the field of smart home, but also started the exploration of automobile manufacturing. At the press conference, Xiaomi released its first mass-produced model, SU7, which also means that Xiaomi has officially embarked on the road of car manufacturing. Lei Jun said at the press conference that Xiaomi is well aware of the complexity of the automotive industry and the difficulty of starting a business. Indeed, compared with smart machines, smart machines, and smart machines, the production process of smart cars is more complex and complex. In order to stand out in the field of smart cars, it is not enough to have hard power, but also to have a strong enough ecosystem as a backing.
First, the hard power in the era of "three electrics".
With the development of energy vehicles, more and more car companies have begun to get involved in the production and manufacturing of new energy vehicles, which has also led to fierce competition in the new energy vehicle market. Among the many car companies, it is not easy for Xiaomi to stand out and do this. In the current new energy vehicle market, there is a dispute between "three electrics", that is, motors, batteries and electronic control systems. It is not a simple matter to achieve international leadership in these three aspects.
At Xiaomi's press conference, certain breakthroughs have been made in motors, batteries, large die-casting, intelligent driving and intelligent cockpits. Especially in terms of batteries, Xiaomi has adopted the world's leading cobalt-free ternary battery technology, which can not only improve the specific energy of the battery, but also effectively reduce the cost of the battery and solve the problem of short mileage and high cost of new energy vehicles.
In addition, Xiaomi's smart car is also equipped with L4 level autonomous driving technology, which can realize autonomous driving on the highway, and has also made certain breakthroughs in the intelligent cockpit, bringing users a better driving experience. It can be said that in the era of "three electrics", Xiaomi's smart cars have a certain competitive advantage in hard power.
2. Soft power in the era of smart cars
In addition to hard power, if you want to stand out in the field of smart cars, you also need to have strong enough soft power, and in the current era of smart cars, soft power is mainly reflected in the two aspects of intelligent networking and intelligent interconnection.
At Xiaomi's press conference, Lei Jun said that Xiaomi's goal is to create a "full ecology of people, cars and homes", that is, to realize the all-round intelligent interconnection between people, cars and homes, and bring users a smarter and more convenient life experience. In order to achieve such a full ecology, it is inseparable from the support of Internet of Vehicles technology.
In the current automotive industry, the Internet of Vehicles technology is considered to be the soul of smart cars, and it is also an important direction for the development of future automobiles. With the development of Internet of Vehicles technology, the car is no longer a simple means of transportation, but a mobile terminal device that can be intelligently interconnected with the external environment and other devices, providing more intelligent services for users' driving safety, driving experience and in-car life.
It is not a simple matter to realize the all-round intelligent interconnection between people, vehicles and homes. At present, although smartphones and smart homes have a relatively mature ecosystem, in the field of Internet of Vehicles, there is no "previous car" experience. In the past few years, with the rapid development of smart phones, major mobile phone manufacturers have established their own relatively complete ecosystems through their own efforts and cooperation, such as Xiaomi's MIUI system, Huawei's EMUI system and Apple's iOS system, forming a certain scale of user groups and application ecology.
The same is true in the field of smart home, through the connection and control of various smart home devices, users can realize the intelligent management of the home environment, such as smart audio, smart lamps, smart air conditioners, smart cameras, etc., bringing more convenience and fun to the user's life.
In this context, smart cars, as mobile terminal devices, have also begun to gradually introduce Internet of Vehicles technology to intelligently interconnect with smart phones and smart homes. In the current automotive market, some smart cars have supported the connection with smartphones and smart homes, and users can remotely control the car's unlocking, air conditioning and other functions through their mobile phones, and can also control various smart devices at home through the car's intelligent voice assistant.
Such a human-vehicle interconnection scenario can not only bring more convenience to users' travel, but also provide more intelligent guarantee and management for users' home safety and comfort. In order to achieve such intelligent interconnection, it is inseparable from the support of various intelligent hardware devices, and it is also necessary to have an open and rich ecosystem that can realize seamless connection and intelligent interaction between various devices.
3. Intelligent interconnection under the "whole ecology of people, vehicles and homes".
In the current automobile market, although some car companies have begun to get involved in the production and manufacturing of smart cars, most of the smart car ecology is more like a simple expansion of the smart phone ecology, only adding some simple App applications to the car, and in terms of deep interaction and intelligent interconnection, it has not formed a complete ecosystem in the real sense.
In this context, some car companies have begun to try to cooperate with smartphone manufacturers and smart home manufacturers, through an open attitude, the introduction of more intelligent hardware devices, enrich the ecological application of automobiles, and can also achieve more rich intelligent interconnection scenarios. Under such a trend, some mobile phone manufacturers have also begun to get involved in the manufacture of smart cars, such as Huawei and Xiaomi.
Huawei's HarmonyOS Zhixing series of cars already has a relatively rich range of intelligent interconnection applications, which can be deeply interconnected with Huawei's smartphones and smart home devices to achieve rich intelligent scene applications. On Xiaomi's smart cars, it can also realize intelligent interconnection with Xiaomi smartphones and Mi Home smart home devices, bringing more intelligent experience to users' driving and in-car life.
In Xiaomi's ecosystem, there are already a relatively rich number of AIoT devices, such as smart cameras, smart door locks, smart air purifiers, etc., which can achieve unified connection and control through Xiaomi's smart gateway and Xiaomi's smartphone. With the support of Xiaomi's CarIoT technology, these smart hardware devices can be seamlessly interconnected with Xiaomi's smart cars to achieve rich smart scene applications.
For example, while the user is driving, various smart devices in the home can be controlled through the voice assistant of the smart car, and the status and operation options of the smart home can also be displayed through the vehicle terminal, so as to realize the scene linkage of the smart home, such as the intelligent adjustment of smart lights, the intelligent control of smart air conditioning, etc., to create a comfortable, safe and intelligent driving and in-car living environment for users.
In addition, it can also provide users with more personalized driving routes and driving suggestions through the positioning and vehicle condition monitoring functions of smart cars, and can also realize the intelligent interconnection of the car, such as intelligently predicting the time of arriving home during driving, which can automatically trigger the family scene, realize a series of operations such as automatically opening the door and intelligently controlling home appliances, and provide users with a more convenient and intelligent home experience.
Conclusion: In the past few years, the rapid development and intelligent interconnection of smart phones have brought earth-shaking changes to people's lives and become an indispensable part of people's lives. Now, the era of smart cars has quietly arrived, and intelligent interconnection has become one of the important symbols of the development of smart cars. It is believed that with the continuous development of smart cars and the in-depth application of intelligent interconnection, people's travel and lifestyle will have a new change, and we also look forward to more smart car products to bring us more surprises and convenience.