Title: Xie Qingshuai's live broadcast storm: from Internet celebrity to marketing pioneer
Introduction: In just 23 days, Xie Qingshuai's name crossed the night sky like a meteor, not only becoming a super Internet celebrity in the whirlpool of family certification, but also plunging into the wave of live broadcasting. Today, we walked into the headquarters of a well-known brand in Jiangyin, Jiangsu Province, to find out how this new Internet celebrity turned into a sales force in front of the camera.
Text: If there is an ultimate rule of the game in modern social media, it is undoubtedly "live streaming". From Luo Yonghao's "Lao Luo Dialect Things" to Li Sisi's elegant recommendation, behind every shining point is the support of countless fans and their thirst for topics. And today, how does the protagonist Xie Qingshuai, who we want to focus on, behave in this game?
Standing in front of the camera, Xie Qingshuai seemed to be at ease. He not only actively introduces the features, uses and prices of the product to fans, but also throws out his little-known stories from time to time, skillfully combining personal charm with product selling points. Of course, in this live broadcast feast, Xie Qingshuai is not the only one running around. On the other end of the camera, his dear mother, brother, sister-in-law, and sister-in-law, who is highly educated and emotionally intelligent, also joined in.
Family members pick up the product to demonstrate how to use it, or add product information to the side, and even tease each other from time to time, creating a warm and authentic shopping environment. Especially Xie Qingshuai's younger sister, she left a deep impression on the audience with her calmness and professional knowledge in the live broadcast room.
However, not all viewers bought it. With the increase in the frequency and intensity of Xie Qingshuai's live broadcast, some fans began to express dissatisfaction and even chose to take it off. "We like real intimacy," says one loyal fan, "but too much commercialization can make us lose the purity of our idols in the first place." "Obviously, finding a balance between chasing commercial value and maintaining fan relationships is not an easy task.
The good news is that data always gives confidence. According to statistics, in the latest live broadcast, Xie Qingshuai attracted hundreds of thousands of online viewers to watch, the number of fans exceeded an astonishing number, and the sales volume reached the level of making the brand's eyes shine. These numbers seem to be calling for Xie Qingshuai, proving that he has indeed made a difference in the new field.
Conclusion: When we examine such a story woven by personal experience, family factors and social media trends, we can't help but ask: do you support Xie Qingshuai's transformation into live streaming? Are you willing to see more similar cases happen? This may be the best portrayal of the "Internet celebrity economy" in the new era - intimate and professional.
No matter how you look at this topic, remember that the market is always changing and trends are always evolving. Xie Qingshuai is just one of the many influencers who have made choices in line with the trend. How do they balance their self-worth with market demand and find their own position in the midst of change? This will be a topic that all those who pay attention to the development of online culture and e-commerce will continue to observe and think about.
Readers and friends, please leave your valuable comments in the comment area! Let us witness and participate in the interweaving and co-evolution of individual destiny and social trends in the context of this exciting era!