On December 29, Beijing time, according to domestic media news, the Chinese Super League will start a new reform plan next year, of which there are two most eye-catching: one is to open the naming rights of the club's first team and echelon, and the other is to increase the current foreign aid quota to 6. This means that the two "bad policies" that have plagued the Super League for many years - the club's gender-neutral name and foreign aid restriction policies are about to be completely abolished, and the Super League is expected to usher in a new era.
Judging from the information disclosed so far, the naming rights of the Chinese Super League teams will be liberalized next season, and the strict "neutral name" policy will no longer be implemented, and the naming rights of the team are expected to become an attractive part of the club's investment attraction again. In terms of foreign aid, the team can play foreign aid at the same time in each game, from the current 4 to 5, and the club can register 7 foreign players throughout the year.
This will undoubtedly be an important change in the history of the development of the Chinese Super League, because over the years, foreign aid restrictions and the club's gender-neutral name policy have become two major shackles to curb the development of the Chinese Super League. Interestingly, these two policies have been handed over by the two "heads" of the Football Association, Du Zhaocai and Chen Xuyuan.
In 2017, without notifying the club in advance, the Football Association suddenly adjusted the 4 foreign aid policy of the Chinese Super League to 3 foreign aid, and the Chinese League was also adjusted from 3 foreign aid to 2 foreign aid, and the promoter of this policy was Du Zhaocai, who had been internalized at that time, but had not yet officially gone to the Football Association to take office. This sudden order completely disrupted the original plans of the Football Association and the clubs, and a large amount of recruitment funds were wasted, causing extremely bad consequences.
Four years later, Chen Xuyuan forcibly promoted the gender-neutral name policy in the professional league, and corporate names were not allowed in club and team names. Objectively, this seems to be moving closer to European and American leagues, but the introduction of this policy has greatly dampened investment enthusiasm, and the attractiveness of clubs to investors has plummeted. After all, for many clubs, the sale of naming rights is one of the few attractive investment capital, but now it is not allowed, so the fate of many clubs to dissolve and withdraw is doomed.
This month, the Football Association has asked the opinions of the clubs on whether to adjust the naming and foreign aid policies, and from the current situation, the clubs that are in favor of the adjustment account for the vast majority, which shows that the abolition of neutral names and foreign aid restrictions is the popular desire of the Chinese Super League and even the entire football world. From this point of view, the Football Association's determination to rectify these two evil policies this time can be regarded as a complete abandonment and rectification of the past line of Du Zhaocai and Chen Xuyuan.