With the rapid development of the digital economy, live streaming has become a popular marketing model. But the hidden problems behind this model have gradually been revealed, and recently, the cooperation between Hailan House and Qingshuai's family has aroused widespread concern in the society.
As a well-known clothing brand in China, Heilan House's cooperation with Xie Qingshuai's family should have been a win-win marketing attempt. However, the truth is not so rosy, and after the cooperation, Xie Qingshuai's family faced the economic pressure caused by the incomplete payment of the cooperation fee. It is understood that the terms of the commission and settlement cycle in the cooperation agreement between the two parties were not clear enough, which led to a series of subsequent disputes.
This incident not only damaged the reputation of Heilan House and the Qingshuai family, but also infringed on the interests of consumers. In the process of cooperation, the price of the goods sold in Xie Qingshuai's live broadcast room even exceeded the price of the flagship store of Heilan Home, which made many consumers feel deceived. In addition, Xie Qingshuai's live broadcast room was also banned for suspected violations, which further made the contradictions between the two parties more public.
Netizens showed great concern about the fermentation of this incident, and asked Heilan House to explain it and provide corresponding compensation. The fermentation of the incident has also made the entire industry begin to reflect on how to ensure the health and transparency of the new industry of live streaming is becoming more and more important while it is booming.
Extensive discussions have begun within the industry on the integrity of live streaming, emphasizing that both parties should conduct transactions based on the principles of integrity and fairness. As an emerging sales method, the integrity and transparency of live streaming are directly related to brand image and consumer rights.
All sectors of society are also calling for advocating the spread of positive energy and calling on relevant departments to intervene in the investigation and handling of such incidents. This case is undoubtedly a wake-up call for the industry, reminding all participants to be more cautious about this new model of cooperation.
In the cooperation agreement, Heilan Home adopted a sales restriction strategy and changed the sales link and product price, which caused dissatisfaction and doubts among consumers. Consumers have begun to question the authenticity and fairness of live streaming, and have put forward higher requirements for the standardized development of the entire industry.
As a new bridge connecting brands and consumers, how to get on the right track in the future of live streaming requires the joint efforts of the whole society. For the incident of Hailan House reconciling Qingshuai's family, the public expects a fair and reasonable result, and also expects that such an incident will not be repeated. Although the road of live streaming has broad prospects, only honest and fair cooperation can ensure that this road will go further and more steadily.