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From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

author：Wen Ailian
From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

Chenguang Stationery: A pen, a legendary journey

From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

Hello everyone, I am Bai Zhou, today I bring you a story that touches the heart, which is not only the growth history of a pen, but also the legendary journey of Chenguang stationery.

From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

The beginning of entrepreneurship: from the dream of martial arts to the world of stationery

From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

The story begins with Chen Huxiong, a hot-blooded teenager with a dream of martial arts. However, the failure of the college entrance examination made him put aside his reverie of martial arts and turn to the mundane field of stationery sales. This decision may seem ordinary, but it has made Chenguang's extraordinary legend. Have you ever been forced by life to make changes that will lead to the discovery of a new world?

From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

The Asian Financial Crisis: Rising in the Face of Adversity

From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

In 1997, when the Asian financial crisis was raging, Chen Huxiong's stationery sales career faced unprecedented difficulties. But in the midst of this crisis, Chenguang has come to the fore. This is not only the rise of business, but also a kind of perseverance and courage in the face of adversity. Isn't the morning light rising in the face of adversity a motivating force in our lives?

From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

Market Sinking: The Miracle of the Pyramid of Morning Light Partners

From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

With the passage of time, M&G was not satisfied with the success of big cities, but actively built the "M&G Partner Pyramid" model and sank the stationery business to the county seat. This transformation not only makes M&G's products accessible to more people, but also becomes a benchmark for innovation in the industry. Do you also feel how M&G has established an emotional bridge for stationery through product extension?

From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

Paperless office: M&G's intelligent transformation

From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?

In recent years, the trend of paperless office has emerged, which has put forward a new test for the traditional stationery industry. However, Chenguang did not rest on its laurels, but intelligently transformed itself into an "IKEA supermarket" model, touching all aspects of office supplies. In this process, can we see Chenguang's insight and courage for the future?

From the examination room to the workplace, you can't escape the palm of Chenguang Stationery, why has it stood for more than 20 years?
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