With the rise of variety shows, "Run, Brother", as the most well-known outdoor competitive reality show in China, has always attracted much attention in its ratings.
Recently, it was revealed that the show will usher in the return of many "old faces" in the new season, and the program team resolutely decided to invite the old team of stars who were once smash hits again, which undoubtedly shows the determination of the production team to pursue ratings with the help of familiar combinations.
The dilemma faced by "Run, Brother".
Since its launch in 2014, "Run, Brother" has created an amazing ratings miracle with interesting competitive content and the joining of big-name guests. However, with the departure of many core members, the audience's enthusiasm for the show has also declined.
In 2020, after Wang Baoqiang, Ma Su, and Chen He successively announced their withdrawal, the ratings plummeted, and although the production team urgently joined the new students Li Chen and Angelababy to save the situation, the ratings performance was still difficult to reach the previous level.
In the past two years, "Run, Brother" has faced many dilemmas. Lin Gengxin, Deng Chao, Yang Ying and a number of well-known stars with a sense of variety shows have chosen to leave one after another, although the new young idols have brought a certain strength, but they lack the skills of funny variety shows and are difficult to adapt to such shows.
Due to the withdrawal of many core members one after another, the stability of the program has been affected, which has also led to a lack of confidence in the future development of the program. In recent years, a number of youth inspirational variety shows have emerged, such as "Ace vs. Ace", "Youth with You", etc., and the distinctive labels of the times are more sought after by young people, which has brought competitive pressure to "Run, Brother".
Faced with the dilemma of declining ratings and audience loss, the program team realized that decisive action must be taken to save the situation. They decided to reinvigorate the ratings with a familiar recipe with a popular and well-connected original cast.
The original team reunites and injects vitality
It is reported that the new season of "Running Brothers" will usher in the return of many old members. One of the most eye-catching is the pillar of the early stage of the show, Wang Zulan. This powerful idol who has been popular since his debut has brought the initial popularity of "Running Brothers".
His return will undoubtedly be able to rekindle the interest of many viewers. In addition, there are veteran members such as Li Chen, Baby, and Deng Chao who have hosted the show at different stages.
The reunion of these familiar faces will greatly boost the enthusiasm of the audience, many of them have excellent variety show reactions and rich performance experience, referring to the wonderful interaction and cooperation of new and old members in the show, which will produce rich and interesting effects.
On the other hand, these old members also represent the history and heritage of the show, which makes people rekindle their nostalgia for the classic period of "Run, Brother".
Ratings are still subject to change
However, relying solely on the return of the original cast does not guarantee a rebound in ratings. After all, time has passed, and the tastes of the audience are very different from those of the past.
Even though the cast is strong, whether the format of the show can attract the attention of this generation of young people also needs to be considered. Moreover, the model that once relied on star effect to drive ratings is no longer as effective as before, and how to attract audiences with a new look is the key.
Celebrities need to show more integration into amateur life on the basis of maintaining their characteristic personalities. In recent years, the audience has become more and more advocating truth, and it is no longer the unreachable "big star", but the real person who has flesh and blood and dares to show the state of life.
The content of the program needs to retain the classic items, while strengthening the innovative design that keeps pace with the times, and generates a strong sense of participation and immersion. , truly pay equal attention to entertainment and bonding.
The production team needs to maintain a stable lineup. Frequent staff changes can make the style of the show incoherent and weaken the audience's sense of attachment. If you can establish a long-term connection with the amateur contestants and let them become a regular team, it will be more conducive to the accumulation of popularity of the show.
epilogue
"Run, Brother", as a well-known variety show IP in China, has created an impressive ratings miracle. At present, the show has entered a replacement period, but the return of the original cast undoubtedly brings hope for the ratings to take off again.
Of course, if you want to give the show a new life, you also need the production team to keep the classics and constantly innovate. Only when the form of the program keeps pace with the times can it truly touch the hearts of this generation of audiences. Let's wait and see if "Run, Brother" can complete a new leap forward with this big change!