Starry sky observation on the lake, Italian pizzeria in the countryside, Yiwu entrepreneurship delegation, media people switching careers to tomato planting...... second season of "This Can Make Money" ended on December 28. The audience was once again captivated by a series of wonderful stories of flexible young entrepreneurs, discovering the infinite possibilities of making money in the county and countryside. Xin Ran, the producer of the film, said in an exclusive interview with a reporter from Beijing Youth Daily that "This Can Make Money 2" focuses on entrepreneurs who are regarded as "marginal" in the traditional concept, and they do not choose to pursue high income and high positions in first-tier cities such as Beijing, Shanghai and Guangzhou, but choose to start their own businesses in second- and third-tier cities and even rural areas, and find unique business opportunities in niche markets.
How do young people who didn't go to Beijing, Shanghai and Guangzhou make money?
"This Can Make Money" is a series of character documentaries produced by Leopard Si Film and Television, taking the perspective of ordinary people as the starting point, finding those young entrepreneurs who dare to face the changes of the times and the market, actively open up new tracks in the workplace and fly, and use their experience to ignite the struggle of more post-00s at present, and open up the perspective of the world. After the first season was broadcast in April this year, it gained a high reputation among the audience with the idea of "opening up a new idea to make money in one episode". The second season of "This Can Make Money" was launched on December 11, continuing to tell the entrepreneurial story of young people who make money by ingenuity, producer Xin Ran said that compared with the first season, what the second season wants to show is: How do young people who don't go to Beijing, Shanghai and Guangzhou make money?
"This Can Make Money 2" contains a total of six stories. They respectively told the story of Atu, who had studied finance and done "farming", and developed stargazing activities on the lake at night with friends and fishermen in Dali; Liang Weiguang, who has experienced the predicament of bankruptcy, discovered the gold panning potential of the trunk and tail cabinet, and made his products into a hit through innovative product design and marketing strategies; Zhuo Wen, a foreigner born in the 90s from the United States, opened an Italian pizza restaurant "Zhuo Wen's Little Canteen" in Xinan Village, Huangshan, and developed stinky mandarin fish pizza in combination with local characteristics. Jiang Zhixiang, born in 1997, a native of Qianjiang, used his social accounts to effectively connect the wedding photography in rural areas across the country; Wang Zipeng, a senior media person who has been in the industry for more than ten years, resigned to devote himself to agriculture in the suburbs of Beijing, planting tomatoes, hoping to restore the taste of his childhood, so that the tomato combination gift box priced at 128 yuan was sold out directly......
Producer Xin Ran said that "This Can Make Money 2" continues to follow the original style and structure on the basis of the success of the first season to deepen the IP brand of the show. If the first season is about finding a new cut in the traditional industry, the second season focuses on people who have left the big city and started successful businesses, emphasizing how they can make money and live happily through ingenuity.
The selection of topics and the search for characters are the biggest challenges
Filming "This Can Make Money", the biggest challenge is to choose the topic and find the characters, Xin Ran said: "In the first season, the feedback from the audience is that they feel that what these people do has a high hunting attribute, so everyone loves to watch it." So, how to continue this freshness in the second season and present the ways and characters of making money is what we have been working on. ”
Xin Ran revealed that at the beginning, the program team still looked for suitable candidates from online channels. Later, he was inspired by a subject to broaden his "search methods": "The subject told us that he had an interview with a podcast before, and then the podcaster told him, "After you come to my podcast, you want to introduce me to the next podcast chatter." When we heard it, we felt that this was a good way to find people who were selected for the topic, and their entrepreneurial circles were something we might not usually get in touch with. So, we asked him to introduce us to some people who he found interesting and who were making money with ingenuity. ”
"This Can Make Money 2" finally has six stories, and behind this is the screening and research of four or five hundred stories. Xin Ran said: "Our whole topic selection started in May and lasted until the last week of September. On the one hand, the candidate is someone who has left the big city, which is a prerequisite for entering the topic bank, and second, we will take into account his entrepreneurial story, how much the public perceives, and understand in detail his income sources, costs, sales volume, sales and profit margins, etc., to determine whether he can really make money. ”
Don't use low-cost, high-yield as a gimmick
Although "making money" is the "keyword" of the show, this documentary does not use low cost and high income as a gimmick, but shows more of the wisdom and tenacity behind successful entrepreneurs. Xin Ran said: "After coming into contact with these entrepreneurs, they all have a special common characteristic, that is, they have very strong self-learning ability. For example, stargazing Ah Tu, Wang Zipeng, Zhuo Wen, etc., all do not have any professional training, they are all self-taught, and they will learn any skills they want to achieve from the Internet to do this on their own. The idea of making money is important, but the effort behind it is also very hard, such as the episode stargazing, our director said before he touched the subject that this job can be done in Beijing, and the suburbs of Beijing can also see the stars. She said that after she went to shoot, she could try it in Beijing. As a result, after we got in touch with the field, we found that it was too difficult to achieve the achievement of the subject, first of all, the lack of knowledge about astronomy. The protagonist of our film, Ah Tu, has loved stargazing since he was a child. In 2019, after she came to Yunnan, she joined the private observatory as an operator, and began to learn astronomical knowledge Xi such as starry sky, deep space, and telescopes, and successfully became an astronomical engineer in less than a year. Like Zhuo Wen, who has also liked Chinese food culture for many years, has been learning Xi and sharing his food on the Internet, and this pizzeria is also a variety of efforts and coincidences, and it opened successfully this year. “
Xin Ran said that the stories of these entrepreneurs send a positive message: no matter where they are, as long as they have innovative thinking and action, they can find their own business opportunities. At the same time, the show also hopes that young people will have the courage to try and embrace change, not be bound by traditional concepts, and believe that they can also create a career.
Hopefully there will be a bigger upgrade in the third season
Talking about the things that impressed him during the shooting, Xin Ran revealed that the process of filming the stargazing program on the lake was very difficult, "Because the small iron boat with little standing space is rocking on the lake, which is not safe for filming, I didn't even recommend filming this topic at the time, but in the end, we decided to give it a try." This episode of the program also needs the right time and place, and the sky is full of stars, depending on the weather, and it depends on the guests who participated in the stargazing activities on the same day and did not agree to shoot. On the night when we were shooting the starry sky, the wind and waves were very strong, and when we paddled to the middle of the lake, we needed to fix the equipment, and for this picture, the photographer and two machines were stationed on a very narrow stone slab for three or four hours, and our pants and clothes were wet. It was a bitterly cold wind, and the rest of us had to drink liquor to keep warm on the boat, which was hard but worth it, and it was a very precious life experience for our entire shooting team. “
After the broadcast of "This Can Make Money 2", Tencent Video received a high rating of 8.7. So, has the third season been put on the agenda? Xin Ran said that the program team plans to start preparing for the third season after carefully reviewing and planning the first two seasons, "There is still a lot of room for improvement in this series, I hope in my heart that we can show the characters wonderfully, and then make the money very clear, but at present, the two seasons have not achieved a particularly good balance between these two points, and I hope that the third season can make some upgrades and breakthroughs in the narrative style and technique of the content." ”
Text/Beijing Youth Daily reporter Xiao Yang
Editor/Gong Lifang