The white horse passes through the gap, and the vicissitudes of the sea. Over the past few decades of reform and opening up, all walks of life have run out of China's acceleration with the heroic spirit of "daring to teach the sun and the moon to change the sky". Under the rapidly changing domestic and foreign markets, innovation is the life of reform and opening up.
The national living standard has made a leap, health awareness has awakened, and the nourishing and health care industry has accelerated its development throughout the whole life cycle. In the Chinese tonic industry that rises with scientific and technological innovation, Xiaoxian Stew, as a leading brand of "freshly stewed bird's nest", has its own fresh methodology.
Use technology to "keep fresh" for Chinese nourishment
Science and technology are the foundation of a country's prosperity, and innovation is the soul of national progress. Since the beginning of reform and opening up, the mainland has insisted on taking self-reliance and self-improvement in science and technology as a strategic support for national development, and its scientific and technological strength has grown simultaneously with economic development, providing important support for the improvement of the mainland's comprehensive national strength.
In the process, the "food" generation has undergone great changes. From eating enough to eating well to eating healthy, the concepts of balanced nutrition, green organic, and functional foods have become increasingly popular; from what to eat to what to eat, what foods are nutritious, what foods are anti-aging, and what foods can maintain acid-base balance, have become topics that people talk about; people's minimum living standards have jumped to the highest life enjoyment and pursuit, and the health concept of Chinese has also reached a new level.
The aging of the population is accelerating, the big health industry with the basic concept of life-cycle maintenance is booming, and Chinese tonic products represented by bird's nest have also received great attention.
According to the research report of the CBN Business Data Center, among the 1,500 sample population, nearly half of the people who have eaten or are interested in Chinese tonics have reached nearly half of the population.
However, for a long time, Chinese-style nourishing foods represented by bird's nest have had the problems of complex eating procedures and insufficient scientific demonstration. The revival of traditional nourishment methods requires the help of science and technology, and Xiaoxian Stew uses scientific research to help "bird's nest" take root.
The launching ceremony of Xiaoxian Stew's 30-year scientific research strategy of "scientific nourishment + professional health preservation".
Recently, Xiaoxian Stew held a press conference on scientific research achievements of academicians and universities and a press conference for the listing of New Year gift boxes, released a number of scientific research achievements, and made breakthroughs in forward-looking technology with the scientific research strategy of "scientific nourishment + professional health".
At this press conference, we paid attention to the scientific research platform of "integrated development of production, education and research", which focuses on independent research and development and relies on universities, to provide a source of living water for Xiaoxian Stew to continue to promote the high-quality development of bird's nest.
Through cooperation with academicians and universities, Xiaoxian Stew has confirmed that Xiaoxian Stew's innovative fresh stewing process can release the active protein in bird's nest and effectively retain the active protein. On the other hand, the effective value of bird's nest in skin, immunity, intestinal health, offspring brain development and other aspects has been demonstrated through scientific research, and a number of achievements have been published in authoritative SCI core journals at home and abroad.
Wang Dongliang, chief scientific officer of Xiaoxian Stew, gave a live speech
Take responsibility for yourself and have the courage to take responsibility. Xiaoxian Stew has always been committed to giving a scientific footnote to Chinese nourishment, demonstrating the scientificity and effectiveness of freshly stewed bird's nest through continuous scientific research results, and accelerating the return of Chinese nourishment to the mainstream.
At the beginning of Xiaoxian Stew's entry, there were only two categories in the bird's nest industry: dried bird's nest and instant bird's nest. In traditional dried bird's nest, users face problems such as difficult identification of raw materials, not knowing how to stew, not knowing how to eat, and not having time to stick. Ready-to-eat bird's nests, which have a long shelf life and are easy to circulate and store, cannot meet consumers' needs for fresh nourishment.
As the pioneer of the new category of "freshly stewed bird's nest" and has become a leader, Xiaoxian Stew conforms to the general trend of consumption upgrading and meets the four major needs of consumers in the new era of convenience, freshness, nutrition and sufficient materials, which represents the future consumption direction of bird's nest products.
Continuing to respond to consumers' demand for high-quality nutrition, Xiaoxian Stew has laid out an innovation chain in the whole industry chain, accelerated the development of new quality productivity, and optimized the supply of bird's nest.
In the upstream of the industrial chain, Xiaoxian Stew is committed to finding the best quality raw materials, conducting in-depth research on various terroir factors that affect the quality of bird's nest, scientifically dividing the production area, and proving the nutritional value of bird's nest through scientific research results; continuously upgrading production equipment and processing technology in the midstream to support product quality and innovation upgrading; on the consumer side, based on user needs, providing them with long-term nourishing solutions and customizing a healthy lifestyle.
Xiaoxian stew has driven the development of the Chinese tonic industry. The Chinese tonic industry has begun to move towards standardization due to the entry of Xiaoxian stew, and scientific research and innovation have laid a solid foundation for the modernization breakthrough of Chinese tonic and continue to empower the Chinese tonic industry to change.
Personalized service for Chinese nourishment "freshness"
People take food as the sky, and enterprises that can accurately locate and meet the needs of consumers can rise and fall. In addition to the guidance of scientific and technological innovation, the importance of providing personalized, differentiated and refined services cannot be ignored.
Starting from the long-term health needs of consumers, Xiaoxian Stew has broadened the boundaries of the development of the Chinese tonic industry, provided consumers with one-stop Chinese nourishing and health solutions, and led the innovation and development of the bird's nest industry.
As an important part of Chinese nourishment, bird's nest is the crystallization of Chinese health wisdom. Today, Xiaoxian Stew continues to occupy the minds of consumers with the strategy of "scientific nourishment + professional health preservation", and promotes the return of oriental nourishing health culture and traditional health preservation methods to the mainstream.
High-quality products are the foundation of Xiaoxian stew. In order to meet the needs of the bird's nest nourishing crowd for the deep nourishment of freshly stewed bird's nest, as well as the in-depth understanding and experience of the oriental nourishing and health culture, Xiaoxian Stew has innovatively launched a series of products such as "White Jade Cup" and "Kaliman Star", presenting a high-end experience of Chinese nourishment with product innovation.
If the Chinese tonic industry wants to rise with the trend, the offline layout is also very important. However, in the past, there was a lack of influence in the mainstream offline retail channels, and Xiaoxian Stew laid out offline channels, innovated the retail layout, and shaped the mainstream brand awareness of freshly stewed bird's nest.
Xiaoxian Stewed Bird's Nest Beijing flagship store
Based on a keen insight into the pain points and needs of users, as well as a cognition of the bird's nest industry, Xiaoxian Stew has settled in the core business district and created an immersive Chinese nourishing experience store in Beijing's SKP business district, passing on the thousand-year-old nourishing culture next to a number of international brands. In addition, Xiaoxian Stew has settled in the core location of high-end shopping malls, in addition to Beijing SKP, it has also been deployed in Wuhan's most influential shopping mall, Wushang Mall Guoguang, etc., to accelerate the new trend of freshly stewed bird's nest nourishment.
Xiaoxian stew pioneered a high-end bird's nest feast
In order to promote the integration of bird's nest nourishing culture into the modern mainstream lifestyle, Xiaoxian Stew continues to explore the multi-scene expression of freshly stewed bird's nest. In April 2022, Xiaoxian Stew entered Waldorf Astoria Beijing Afternoon Tea, innovatively expressing the traditional bird's nest culture through the lifestyle of current users with a dual experience of Chinese and Western styles. In July 2022, Xiaoxian Stew joined hands with Dong Keping, a famous food critic and food consultant of "A Bite of China", to jointly create the "Xiaoxian Stew National Bird's Nest Tasting Conference", aiming to join hands with high-end restaurants to use bird's nest as a carrier to integrate bird's nest nourishing culture and food culture, innovate the nourishing experience, and open a new chapter in bird's nest dining.
Miao Shu, chairman and CEO of Xiaoxian Stewed Bird's Nest, spoke on the spot
Miao Shu, Chairman and CEO of Xiaoxian Stewed Bird's Nest, said: "We hope to bring China's bird's nest, freshly stewed bird's nest and nourishing lifestyle to more modern consumers, so that it can become people's mainstream lifestyle choice. ”
New quality productivity makes Chinese nourishment "fresh"
The recent Central Economic Work Conference proposed to promote industrial innovation through scientific and technological innovation, especially to use disruptive technologies and cutting-edge technologies to give birth to new industries, new models, new kinetic energy, and develop new quality productive forces. The new quality productivity is a kind of productivity in which scientific and technological innovation plays a leading role.
Accelerating the development of new quality productivity is a "key move" to promote the Chinese nourishment to become more and more "fresh". The revival of Chinese tonic is not just retro, ancient health regimens supplemented by modern technology will become the trend of the future.
Public Dietitian 1V1 Tonic Consultant Service
Based on the concept of "curing the disease" in the "Yellow Emperor's Neijing", the scientific research team of Xiaoxian Stew continues to excavate the ancient health preservation methods, introduces HRA health testing equipment, follows the concept of "timely health preservation", and provides consumers with the first private customized service of "scientific nourishment + professional health preservation" in accordance with the "spring birth, summer length, autumn harvest and winter storage".
It is understood that in the future, Xiaoxian Stew will further implement the scientific research strategy of "scientific nourishment + professional health preservation", and provide users with better in-depth nourishment with better raw materials, higher quality and better service.
According to the data, in 2022, the size of the mainland bird's nest market will be around 43 billion yuan, achieving 9 consecutive years of growth. Industry insiders generally believe that the bird's nest industry has the potential of a 100 billion market, and according to the compound annual growth rate, it is expected that the consumer market size of the bird's nest industry will grow steadily in the future, and will grow to 900+ billion yuan in 2026 - Chinese tonic food, as a product of the awakening of national health awareness and the revival of traditional culture, still has great development potential and market prospects in the future.
Rooted in the 100-billion-level blue ocean market, promoting the deep integration of modern biotechnology, information technology, intelligent manufacturing technology and the bird's nest industry, and developing new quality productivity is the only way for food enterprises to achieve high-quality development.
"Xiaoxian Stew has developed very steadily all the way, not only in terms of products and models, but also in the field of scientific research, which is innovative in our bird's nest industry. Xiaoxian stew has contributed to the bird's nest industry and the big health industry, and also promoted the better development of the industry. Ma Zengjun, chairman of the Asia-Pacific Working Group of the World Wholesale Market Federation and chairman of the Guoyan Committee, commented.
Dry all day long, walk with the times. From the brand development of Xiaoxian Stew, we can get a glimpse of the future development path of the Chinese tonic industry. Nourished by China's thousand-year-old nourishing culture, more and more Chinese tonic products are glowing with new brilliance, and have won the favor of the public with high-quality products and services that meet the needs of consumers.
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