BMW X3 can reduce the price by more than 110,000 yuan, sales have been declining, and BMW can't sit still
It is said that luxury brands are high in China, and there will indeed be such a situation, after all, things are expensive to sell, and the product positioning is relatively high, so what should be installed still has to be installed, but in 2023, luxury brands are indeed very uncomfortable, especially on models within 500,000, which is more obvious, because domestic cars have touched this price point with new energy models, and the sales are not bad, so it will definitely have an impact on luxury brands. BMW X3 also has to expand the discount to ensure sales, at present, there are users to pick up the BMW X3 The discount can even exceed 110,000, it can be seen that BMW is also anxious, but unfortunately the price reduction so much sales still did not usher in a turnaround, or continue to decline.
Medium-sized luxury SUV models like BMW X3 were originally quite popular in China, and it was very easy to sell more than 10,000 monthly sales, and the size of BMW X3 was indeed OK, although it was not said to be a big exaggeration, but at least the car length exceeded 4.7 meters, and the wheelbase was also more than 2.86 meters. The range of 500,000 is indeed too expensive, even if the discount is more than 110,000 (some models), but in fact, the cost performance is still low, in addition to the strong premium of the car logo, it is difficult to make everyone interested now, and the BMW X3 does not have a seven-seat version, and the space flexibility is worse than Mercedes-Benz's GLC.
Of course, the sales of BMW X3 are not good, and it is not entirely to blame the development of domestic new energy models too fast, there is another reason that the size of BMW X1 is too large, as the little brother of BMW X3, the wheelbase is more than 2.8 meters, if the user just buys a BMW brand, you can consider BMW X1, which is another reason why BMW X3 sales are not very good. Judging from the actual sales, the performance of BMW X3 has also been declining, and the sales of BMW X3 in the first few months of this year and even in the middle of the year are OK, 5, Sales in June also exceeded 11,000 cars, but the follow-up BMW X3 sales declined significantly, and the monthly sales in August have fallen below 10,000, since then the sales of BMW X3 have been declining, and the sales of BMW X3 in November are about to fall below 9,000 cars, so BMW can't sit still, and can only continue to reduce prices, but from the current situation, it seems that the effect is not very good.
BMW X3's product strengths:
When it comes to the product power of luxury cars, the issue of brand premium has been mentioned more than once, although everyone recognizes that the brand is also accumulated by BMW after years of hard work, but in 2023, the price of BMW X3 is still too expensive to be priced at 399,600 to 486,900, although the product power is indeed better than ordinary joint venture brands and domestic cars of the same level, but the price has increased several times. In addition, there is another reason why it is difficult for BMW X3 to sell up, that is, the new BMW X3 will be launched soon, and it is not excluded that some users will still be waiting for the new model, but it is difficult to say how many user groups there are.
In terms of power, the performance of BMW X3 is not much better, the 2022 BMW X3 is equipped with a 2.0T low-power engine, with a maximum horsepower of 184 horsepower, although there is an 8AT gearbox, but three or four hundred to buy a car with a zero hundred acceleration score of 8.9 seconds is somewhat funny, especially in 2023, the engine power of the 2.0T high-power version of BMW X3 is much better, with a maximum horsepower of 245 horsepower, 350N· M's torque, 000 acceleration score of 6.8 seconds, although there is no way to compare with new energy vehicles, but at least it is considered to be strong and powerful, but look at the price of four or five hundred thousand, and how many users still feel that the blue sky and white clouds are fragrant?
In terms of configuration, BMW X3 is also the biggest slot, as a luxury car priced at 400,000 yuan, BMW X3 even L2 level auxiliary driving function is not standard, you must know that many Japanese joint venture cars have been given, Japanese cars are also well known, but BMW X3 is not, including Mercedes-Benz, Audi is not, so this is very interesting, as for the air suspension, let alone think about it, there will be no million in these brands of BMW, and the options are not good. Of course, there are still seat heating and ESCs, and if you want to say whether the configuration is enough, it is enough, but it is a little pale to buy one for such an expensive car.
Summary:
In general, BMW X3 includes most of the current luxury brands, if there are no characteristics in the product in addition to the brand advantage, there must still be, at least in terms of mechanical quality is much better than ordinary models, but to say that it costs more than 100,000 or even 200,000 to buy this part of the experience, and there is no good configuration value is not worth it, this depends on the user's own choice.