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Tesla CEO Elon Musk said on Wednesday that movies made entirely of artificial intelligence are expected to appear next year, suggesting that AI movies will replace Hollywood-made movies in the future.
Musk was responding to a post by an X user who shared visuals of an AI-generated miniseries he worked hard to make, just 16 seconds long, about a monkey drawing blueprints and building a spherical spaceship in a mysterious cave, with a vivid, lifelike expression. Musk commented under the post: "AI movies will come out next year. ”
Earlier, Musk also expressed his dissatisfaction with Hollywood's lack of creativity in his interactions with X netizens. A netizen shared a long list of sequel movies that will be released in 2024, including Joker 2, Kung Fu Panda 4, Beverly Hills Police Detective 4, and many more. Musk responded: "If this continues, they won't even bother with the first one – they'll just start with a sequel." ”
The application of AI technology in the film market is becoming more and more popular, and there are new possibilities from script creation to marketing promotion. AI can analyze big data to predict audience tastes and help producers make market positioning and investment decisions. In the process of film production, AI can be used in special effects production, scene generation, etc., to improve production efficiency and reduce costs. In addition, AI can also conduct personalized marketing through social media and online platforms, and accurately push video content to target audiences. However, AI also faces some challenges, such as limitations in terms of creativity and emotional expression, as well as privacy and ethical issues.
-- AI applications are accelerating in the financial, telecommunications, manufacturing, and medical industries
At present, with the deepening integration of the digital economy and the real economy, and the transformation of the digital scene of the Internet platform to the metaverse, the overall demand for the total amount and richness of digital content continues to increase. As a new type of content production mode, AIGC has taken the lead in making significant innovations and developments in industries with a high degree of digitalization and rich content demand, such as media, e-commerce, film and television, and entertainment, and its market potential is gradually emerging. At the same time, in the process of promoting the combination of data and reality and accelerating industrial upgrading, AIGC applications in various industries such as finance, healthcare, manufacturing, and industry are also developing rapidly.
According to IDC, the top five industries in terms of application penetration in Chinese's artificial intelligence industry in 2022 are Internet, finance, government, telecommunications, and manufacturing. In addition, the value of AI for autonomous driving and transportation logistics cannot be ignored, according to McKinsey, AI will create 380 billion yuan of economic value for the transportation sector.
——AIGC + Film and Television: Expand the creative space and improve the quality of works
With the rapid development of the film and television industry, the process problems from pre-creation, mid-term shooting to post-production have also been revealed, and there are development pain points such as the relative lack of high-quality scripts, the high production cost and the quality of some works to be improved, and the structural upgrade is urgently needed. The use of AIGC technology can stimulate the creation of film and television scripts, expand the space for film and television roles and scene creation, greatly improve the quality of post-production of film and television products, and help maximize the cultural and economic value of film and television works.
He Wu, a professor at the School of Film, Television and Media at Sichuan Normal University, believes that AI is bringing more new possibilities to film and television. He mentioned that AI's involvement in the film and television industry is mainly reflected in five aspects, that is, AI provides assistance for film and television creativity, changes the production pattern of film and television production, provides accurate decision-making for film and television publicity and derivative product development, creates the possibility of an information imaging world, and puts forward new challenges to film and television education, intellectual copyright, etc.
Guo Fan, the director of "The Wandering Earth", mentioned his anxiety, and the development speed of AI is beyond my imagination. AI is an "assistant" and can also be an "adversary". In the future, it is difficult to determine how AI will change the pattern and creative process of the film and television industry. However, in the future film and television industry, there will definitely be AI.
Prospective Economist APP Information Group
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