Recently, the official website of Taobao issued a public notice of changes to the dispute settlement rules of the Taobao platform, and intends to change the relevant rules of the dispute settlement rules of the Taobao platform. The specific rules include making quick refunds or returns for relevant after-sales services based on platform big data.
This regulation has been interpreted by the outside world as a change to follow the pace of Pinduoduo, but it is understood that Taobao is not blindly imitating, but making corresponding adjustments on the basis of "refund only". Taobao rules have a certain mechanism design, which will combine product quality information and consumer integrity models to determine that there are problems with product quality and are not suitable for returns, and high-credit users support quick refunds.
In addition, according to the official website of JD Rules, JD has also revised JD's after-sales and transaction dispute resolution policy recently, adding a new standard for users to refund only.
In addition, Pinduoduo opened "refund only" at the beginning of 2021 and Douyin in September this year, so far, the four major platforms have all collected the "refund only" function.
In the e-commerce industry, Pinduoduo's "returnless only refund" after-sales service, although controversial, does "woo" many consumers for the platform, and convenient after-sales service and simple refund process can lower the shopping threshold and dispel users' concerns.
Some netizens commented
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Understanding Pinyu Yu
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I feel that there will be waves of people who are going to take advantage of the loopholes and pit businesses
Source: The Paper, Taobao official website, Jingdong rules official website, netizen comments, etc
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