Source: Cai Zhao's new media entrepreneurship
My account with only 9 followers can also attract accurate users steadily.
As long as you master the drainage logic of Xiaohongshu, you can actually do it, because Xiaohongshu drainage is actually not difficult.
In order to make Xiaobai understand, I have summarized the 4 common problems in the drainage process of Xiaohongshu, and understand these 4 questions, even if you have never operated a Xiaohongshu account before, you can attract accurate users from Xiaohongshu.
Question 1: About account preparation
Let's talk about 2 questions, the first is whether to raise an account, and the second is whether to prepare multiple accounts.
Regarding the number maintenance, I personally think it is needed, but there is no need to strictly implement it according to many number maintenance SOPs, we only need to use this account according to the Xi of ordinary users for about 3 days to start normal operation. Personally, I don't recommend using an account with a previous history of violations, after all, the cost of a mobile phone number is not too high at the moment.
Regarding the issue of multiple accounts, my personal opinion is that it must be needed. Because the essence of drainage is to steal traffic from the platform, the platform must not accept it, and the platform will definitely punish it once it is discovered, so it is necessary to have multiple accounts, generally speaking, at least 3 or more accounts must be prepared. At present, there are three operators, and each person can apply for 5 cards.
Question 2: How should the drainage content be posted?
It can be summarized in one sentence: send popular content with better drainage effect in the same industry.
You can search for industry keywords to find popular content in the same industry, and a better criterion for judging is: posts with less than 10,000 fans and more than 500 or 1,000 likes.
Filter these posts, focusing on the drainage potential of the comment area, that is, whether there is a message for consultation.
After selecting the content, you can directly refer to the content for secondary creation and then publish.
There are several specific methods of drainage:
1. Information content guides private messages (see the picture for details)
2. Evaluation content guides you to ask for the brand of the product (see the picture for details)
3. Find a partner or group drainage (see the picture for details)
The process of our drainage is not completed in the post, usually the post is used to guide the message or private message, and then the private message or Xiaohongshu group is used to direct the traffic to the private domain.
In the process of drainage, try to avoid directly playing WeChat ID, and it is best to use pictures, account avatars and other forms to drain traffic.
These issues are also covered in detail in the training camp curriculum.
Problem 3: Solution to throttling
Current restriction is an inevitable encounter in the drainage process of Xiaohongshu, and it is also the most headache for many people.
Under normal circumstances, as long as the system prompts a violation, it belongs to the category of current restriction.
However, the first three violations related to an account's diversion will not have much impact on the account. (If the content violates laws and regulations, etc., the account will be treated as a different matter)
Once the account is restricted, it must be adjusted.
If the content prompts a violation, you can first determine whether the content is important, and if not, you can hide the content directly. If it is important, then it is necessary to check for possible violations in the content, and modify and republish the possible violations.
If the account has been prompted for violations many times or has been restricted or even banned, the best option is to change the account.
However, you can note that some violations can be appealed back. This kind of general account does not have an obvious tendency to drain traffic, you can directly click on the appeal, and the pass rate is actually relatively high.
Problem 4: How to attract traffic without posting content
The main word: rub!
What does it mean? We can go to other people's posts or in the group to drain traffic, because the drainage in the group can easily cause the other party's disgust and be reported by the other party, so I don't recommend it.
You can try it by leaving a message below other people's posts to rub traffic, and the overall principle is to be able to drain traffic but not to cause disgust to posting bloggers.
How? We need to disassemble the drainage process in parts.
We can first use comments to attract people to your homepage, guide users to private message you on the homepage, and then direct traffic to the private domain in the private message.
Here, I will give you a screenshot of a specific case.
As long as you understand the above 4 questions, even if you are a novice, you can attract accurate users from Xiaohongshu.