On December 27th, the 361° Brand Day CQT Carbon Critical New Product Launch Conference was held at Xiamen Egret Stadium. Brand Day is scheduled to be held on the 361st day of each year, and has been successfully held for 7 times so far. The theme of this year's event is "Carbon Faster", and the "CQT Carbon Critical Running Professional Matrix" was released on the spot, empowering green and low-carbon development with science and technology, and jointly promoting the process of energy conservation and emission reduction in the sporting goods industry. 361° spokespersons Li Zicheng, Guan Yousheng, Li Bo, Zhang Shuihua, 361° Executive Director and President Ding Wuhao, General Manager of Brand Management Center Zheng Yexin, General Manager of E-commerce Management Center and Shoe Product Center Wang Xinning, Deputy General Manager of Shoe Product Center Su Chang and others attended the scene.
On the same day, 361° also held the "No. 3 Track 10KM Annual Finals" to test the actual performance of professional racing products in the form of an event, and jointly explore the marathon track acceleration scheme in new scenarios with low-carbon technology, so as to help the development of China's running industry.
Hard-core technology upgrade, CQT carbon critical running professional matrix released
The continuous promotion of the "dual carbon strategy" has also brought new opportunities for the development of the consumer industry. 361° adheres to scientific and technological innovation as the source of brand development, constantly innovates, and uses research and innovation to create a new engine for green growth.
This year, 361° upgraded the "CQT Carbon Critical Technology" again, optimized the process flow, improved the tear resistance and durability of the midsole, and upgraded the foaming process rough embryo supercritical foaming technology, the foaming is fully balanced, creating an extremely light running feeling. The "CQT Carbon Critical Running Professional Matrix" is one of the representative works, which covers a variety of running shoes such as Feiran 3, Feibiao Future 1.5, Supai Float, and Feiran 2 ET, which can adapt to the different needs of different runners in multiple types of scenarios.
At the press conference, Su Chang explained the process innovation and overall performance of Feiran 3 to the guests. As a leader in the matrix, Feiran 3 is positioned as a "supercar for all", and applies the new CQT FLAME nylon particle supercritical foaming process, which has tear resistance, improved durability and 88%+ energy return of the midsole material. At the same time, the overall specific gravity is less than 0.13, and the weight of shoes under size 42 is less than 200g. The original dynamic carbon plate design creates dynamic carbon fiber starters with different hardness in different areas, adapting to the hardness needs of multiple parts of the runner's feet in racing scenarios and enhancing the propulsion during running.
In terms of fabric selection, Flying Burn 3 applies the original "carbon filament technology", which uses recycled carbon dioxide to participate in the yarn making or dyeing process, reducing the use of chemical additives, and reducing the weight of the upper while enhancing yarn rebound. At the same time, the 3 large surfaces of the flying flame are made of skin-close, perforated and breathable stranded material to ensure ventilation, freshness of the feet and durability of the upper during long-distance sports.
In addition, 361°'s global brand ambassador and basketball superstar Nikola Jokic's boots in the Christmas game - BIG3 Future were also officially unveiled on this brand day.
It is worth mentioning that the on-site media salon invited 361° spokespersons Li Zicheng, Guan Yousheng, Li Bo, Zhang Shuihua and well-known media in the industry to participate in the on-site media salon to share and discuss the actual performance and research and development stories behind the 361°CQT carbon critical new products, and gave their own suggestions on how to choose shoes for runners. Spokespeople said that compared with the previous two generations of products, the Feiran 3 has made significant progress, while still maintaining the zero-threshold driving characteristics of the series, and believes that it can adapt to the racing needs of more runners. From December 28th to December 30th, the Flying Burn 3 released on the Brand Day will be launched on the official flagship store of Tmall in conjunction with Juhuasuan Gathering Day, effectively reaching the target group with the help of the resource efficiency of leading e-commerce platforms.
The 10 KM Race Finals of the No. 3 track was held to test the products
With the continuous advancement of the sports boom, more and more consumers are participating in running and other sports, and the era of national supercars has quietly arrived. In the face of market changes, 361° continues to deepen its efforts in the field of running, constantly improves the track layout, and builds a running ecosystem with its own IP events "Track 3" and "Track Dream Plan" to provide support for more runners.
On the same day, 361° also held the "No. 3 Track 10KM Annual Finals", inviting spokespersons, elite runners, media personnel and other groups to participate in the competition, and proved the professional performance of the Flying Burn 3 track with speed. In the end, after fierce competition, the annual champion of the 10KM racing competition was successfully selected.
A runner in the 10KM Race Challenge said that compared with other running shoes, the Flying Burn 3 has a more light overall feeling and excellent anti-slip performance, which can cope with different road conditions in marathon scenarios, which is very suitable for runners who like to challenge different tracks.
"Track 3" is an independent running brand IP created by 361° since 2021, of which the 10KM Racing Series is a high-level event designed by 361° for elite runners to pursue speed. This year, the "No. 3 Track 10KM Racing Series" has been launched in 9 cities including Xiamen, Zhengzhou and Shijiazhuang, bringing together a large number of elite runners to participate. 361° also relies on the event to gradually build a nationwide regional running group alliance, through the community for runners professional product support and scientific training guidance, the community has now participated in more than 80,000 runners, including more than 10,000 elite runners, effectively strengthening the brand's influence in the running circle.
At the same time, 361° also upgraded its running strategy in September, released the "Track Dream Plan", and built a top-down runner service system to provide a full range of support and services for every Chinese runner to help them realize their running dreams on their own exclusive tracks. Since the release of the plan, 361° running spokespersons Guan Yousheng and Li Bo have successively broken through their personal PBs in the Nanchang Marathon and Fuzhou Marathon, and have also made a strong endorsement for the "Track Dream Plan".
At this year's Brand Day, 361° demonstrated the strength of domestic sports brands in innovation and R&D with a matrix of new hard-core technology products. In the future, 361° will continue to make efforts in the field of professional sports such as running, integrate scientific research forces to support product performance, provide runners with better products and services, empower the development of China's road running industry, and contribute to the promotion of the "sports power" strategy.
（LXS）