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MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day

author:Interface News

Interface News Reporter | Wu Mengyao

Interface News Editor | Lou Jingqin

MCM Shanghai CITIC Square flagship store presents the Spring/Summer 2024 collection and ONYX fragrances

On December 22, 2023, German luxury brand MCM held a preview of its new Spring/Summer 2024 collection at its flagship store in CITIC Square, Shanghai, and opened the ONYX collection fragrance experience space.

MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day

Rooted in the innovative spirit and uninhibited attitude of Munich in the 70s of the 20th century, MCM reinvents the iconoclastic spirit of innovation that has always been used by the brand. MCM's new Spring/Summer 2024 collection pays homage to the brand's roots and legacy with the launch of a new logo, "LAURETOS", which subverts the iconic VISETOS print.

MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day
MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day

The Spring/Summer 2024 collection combines forward-thinking design and versatility, abandoning traditional constraints and boldly using unconventional materials, breaking through traditional clothing categories to express comfort and fashion anytime, anywhere.

MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day
MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day

Inspired by powerful gemstones, MCM's new ONYX fragrance symbolizes an uninhibited spirit of freedom and conveys the power of black onyx.

MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day

Tiffany & Co.呈献全新Tiffany Taxi系列时钟

近日,Tiffany & Co. 蒂芙尼发布全新Tiffany Taxi系列时钟,致敬品牌与纽约的深厚渊源。

Inspired by the taxis of New York City in the 50s, the clocks are crafted from aluminum, with classic Tiffany Blue bodywork and wheels, a signature '50s rear wing and yellow cab roof lights. Powered by two movements with their own power sources, the one in the driver's seat calculates the time, regulated by a 2.5 Hz escapement in the cockpit and powered by the mainspring in the passenger seat, with a power reserve of eight days.

MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day

The twin carburetor intakes at the top of the engine are equipped with two rotating steel discs for the hour and minute hands, while the other movement independently powers the engine, which triggers the V8 pistons to move up and down by turning the key on the dashboard to start the engine. The time can be set by turning the three-spoke steering wheel counterclockwise, equipped with a manual gear lever for winding the clock or engine, or for neutral homing.

In addition, Tiffany & Co. is launching a special edition The Landmark Tiffany Taxi clock with a gold and blue license plate featuring the words NY-727 to commemorate the address of Tiffany's iconic flagship store on Fifth Avenue in New York City: 727 Fifth Avenue.

The Tiffany Taxi collection of clocks will be released worldwide in December, with The Landmark special edition clocks available exclusively at Tiffany's Fifth Avenue flagship store in New York.

BEAMS携手Tailor Toyo推出MLB球队外套

BEAMS携手Tailor Toyo推出推出全新胶囊系列“ORIGINAL MLB COLLECTION”。

MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day

The new collection focuses on popular MLB teams, including Los Angeles Dodgers, New York Yankees, New York Mets, with original reversible jackets.

MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day

Made from vintage-inspired acetate fabrics that retain a unique sheen, the collection is embroidered with the team's logo and incorporates local icons such as the Statue of Liberty, the stadium, and the Brooklyn Bridge.

MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day
MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day

The new TAILOR TOYO x BEAMS capsule collection will be available on January 2, 2024 at the BEAMS JAPAN store in Japan and the BEAMS online store.

MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day
MCM's new season features a new logo, the Tiffany Taxi Clock – It's a Good Thing of the Day

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