Recently, a question about Meituan's food delivery platform has attracted widespread attention. According to reports, the merchant paid only 10 yuan for the 20 yuan order paid by the customer, which caused a series of controversies and questions about Meituan in the market.
As one of the largest food delivery platforms in China, Meituan Takeaway undeniably plays an important role in convenient and fast food delivery. However, a recent questioning of Meituan has once again drawn attention to the giant.
According to reports, a merchant exposed his business status on the Meituan food delivery platform. The customer paid for a $20 order, and in reality, the merchant only got half of it, which is $10. The news came as a shock, and many people began to question how exactly Meituan operated, and why merchants' profits were cut to such an extent.
Actually, this is not an isolated incident. Similar situations are not uncommon on Meituan's platform. With its huge user base and strong market share, Meituan provides merchants with huge traffic and exposure opportunities. However, this also means that merchants need to pay high promotion fees and commissions. Add in all the other fees, and the merchant only receives a portion of the total amount of the order, or even less.
Regarding this problem, Meituan said that they provide a platform, and promotion fees and commissions are the price paid by merchants in order to obtain more customer resources. They believe that the cost of expanding the influence and increasing revenue of merchants through the Meituan platform is reasonable.
However, many merchants say that such fees do put a lot of pressure on them. Especially for small merchants, referral fees and commissions account for a significant percentage, making it difficult for them to make a profit. Some merchants even said that Meituan's subsidies for promotion are gradually decreasing, and profit margins are increasingly being squeezed.
First of all, as a business model, Meituan's business model is not illegal. Secondly, Meituan has strong market competitiveness and user stickiness, which means that merchants can only get more exposure and customer resources on the Meituan platform. Faced with this reality, businesses often have to choose to swallow their anger.
However, we can't ignore the impact of this business model on merchants. Merchants are the cornerstone of the service industry, and their profits and survival need to be guaranteed. If you rely too much on the platform, it will be difficult for merchants to set prices and control their own profits, which will not be conducive to the healthy development of the market.
Therefore, for platforms like Meituan, they should also re-examine their business models. Whether it can provide merchants with a more reasonable fee structure, whether it can provide more support and services to merchants, these are all issues that need to be considered.
In short, the situation where the customer pays 20 yuan and the merchant can only get half of it is really puzzling. In the Internet era, platforms need to pay more attention to the reasonable rights and interests of merchants and provide a more fair and profitable environment for merchants. The interests of consumers and businesses should form a positive interaction, so that the food delivery industry can develop healthily and sustainably.
The above is about the customer paying 20 yuan, and the merchant can only get half of the questioning report. As consumers, we should also remain vigilant against such issues, and call on relevant departments to strengthen supervision to ensure fair competition in the market and the reasonable rights and interests of merchants. Only in a healthy and just environment can consumers, merchants and platforms win-win.