#文章首发挑战赛#
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Preface
In 2020, Taobao, which does not take the usual path, opened the Ugly Things Competition.
A few days ago, the 2024 4th Taobao Ugly Things Competition started again, and all kinds of "ugly goods" at the bottom of the box appeared one after another.
If you can enter the top 40, it may be really ugly, but if you enter the top five, it will be the overlord of ugliness.
It's "unfortunate" that these things end up coming to the fore.
Two-time "Ugly Stuff" Top 40
The first is that ten villains wear armor. When others do their nails, they want to be beautiful, but this nail is out of the ordinary.
The villain's facial features are not only distorted, but the color is still yellow, and it is difficult for people to want to wear it.
The most outrageous are the wisdom tooth studs. This design concept is confusing, is this a memory of wisdom teeth?
This "true and fake" bangs are also very explosive, not only are you not afraid of your baldness and hair loss, but your mother no longer has to worry about it, her hair will be wet on rainy days, and the black and thick hair curtain also has its own waterproof function, and the function is dripping.
There is also this "diamond panties", this panties are a luxury, they look gorgeous, and the price is very "good", but wearing these panties, the ass really won't panic?
These are some of the ugly things selected for Taobao in 2024, but if you want to talk about ugly things, in fact, the ones from the last session, I think they can be re-won.
For example, in the fourth ugly thing competition, some netizens tried their best to recommend it, and finally fell off the list because it was selected for the last session.
When I first saw this hat, I wanted to ask, which master designed it? There is a brain on this head, and it is really ugly.
But ugly is ugly, this hat is the same as the star.
In addition to the brain flower hat, there are also princess down jackets, which are available in various colors, and it is estimated that no one wants to buy them to wear.
But it still depends on the person, after all, beautiful women look good in sacks.
There is also a one-to-one southern cockroach suit, the explosion of this clothing is not only ugly, but the fear of cockroaches in Guangdong.
The luxury brand LV also came out with a cockroach bag, the antennae, body, head and legs are very real, the key is that the color is still brown.
This design directly blinded netizens in the south, and many people expressed their worries about the designer's mental state.
But no matter how ugly these things are, they can't compare to the top five, these are the kings of "ugly things".
Top five "ugly things".
Ugly you dripping award - kettle helmet
This kettle helmet, you say it's useless, but it's also useful, it can protect the head, and it can also be filled with water and poured tea, but it seems to be more suitable for watering flowers than pouring tea.
What's even more outrageous is that there are really netizens riding on the street with a kettle helmet, a rice cooker helmet and a kettle, becoming the most beautiful boy on the street.
But this kind of helmet also has potential safety hazards, just take it for fun casually, or don't use it as a helmet, it may not be able to save your life at a critical moment.
略胜一丑奖——梦幻蝴蝶 iPad 壳
When I saw this protective case, I remembered Balala's little magic fairy, and I felt that it was integrated into the style of the magic fairy castle.
Although it is slightly ugly, it is not bad to use, as netizens said, it is ugly and easy to use.
And it is also the same style as the star, and Sister Mei in "The Legend of Zhen Huan" has used it.
Ugly Taste Likeness Award - Good Luck to Fortune Service
What Chinese wouldn't love the God of Wealth? But once the God of Wealth is linked to clothing, it is a doubling of financial resources.
After all, no one can wear the God of Wealth on their bodies. I have to say that although this design is ugly, it is really amazing.
Ugly Fame Award - My Emperor's Umbrella
What if you haven't been an emperor? An umbrella gives you the feeling of being an emperor, the bright yellow color, coupled with the crown on the top of the umbrella, the bead curtain around the umbrella, the main one is domineering, out of the street, the return rate is 100%.
拔得头丑奖——碧绿青蛙勺子
This spoon is in the shape of a frog, and the head of the spoon is the mouth of the frog, and when you hold it to eat, you always feel like you are kissing the frog.
But looking at the frog's hot eyes, I couldn't help but eat a few more bites, and it was reasonable for this realistic design to win the first prize.
Is it really "black" to say that these things are "ugly"? Actually, this is not the case.
In the "ugly" market, these ugly and ugly items are fragrant, take this frog spoon as an example.
Although things are "ugly", they have an interesting soul
After Taobao made public the top five in the "Ugly Things" competition, Chen Ergou, as the creator of Frog Spoon, issued an announcement to "defend his rights".
He also said his design philosophy and felt that he should revoke this title.
Then he deliberately added beautiful things, cool things, and dragged things to his works, and he didn't recognize his works as "ugly things".
The funniest thing is that as soon as a consumer mentions that his spoon is ugly, he pretends not to hear or see, and tries every means to escape the fact of "ugly".
What's even more outrageous is that the netizens who bought this spoon directly said that using this spoon is like kissing the tongue of a toad.
In fact, behind these ugly things, there is also an interesting soul of merchants, who like to make something different to attract some young people, such as the umbrella of our emperor.
This umbrella comes from an old brand, because most of the employees are post-90s, they need to find inspiration everywhere, in order to cater to the hobbies and needs of the post-00s, they created this different umbrella.
After this umbrella became popular, people would come to buy it one after another, which also drove orders for other umbrellas.
This kind of "ugly" IP is not only creative and has become the favorite of young people, but also stands out in the circle of serious homogenization.
Since the start of this "ugly thing" competition, many netizens have also taken the initiative to discover ugly things on the Internet, and even some businesses have taken the initiative to "offer ugly".
But you say that this award is not beneficial, but Chen Ergou's orders are directly scheduled for next year, and many people like these ugly and cute things.
Today's young people, although they think these things are ugly and disgusting on the surface, they also like them very much.
But you say that they have a "love for ugliness", but they are not.
Why do young people like ugly things?
In recent years, many young people have a soft spot for "ugly things", from face kini, to sad frogs, and now frog spoons.
And there is no longer the pursuit of "beauty" in dressing, from beautiful and good-looking down jackets, to today's flower cotton jackets, military coats and so on.
Many people have also begun to collect all kinds of "ugly things", and merchants have also tried their best to make all kinds of "ugly things" to cater to the aesthetics of young people.
But you say that young people have a "love for ugliness" fetish, but in fact, it is not, whether it is beautiful or ugly, it is not opposite.
If a thing is ugly on the outside, but the soul on the inside, it can often attract some people, then it is no longer an "ugly thing", it is not so much "ugly" as it is "interesting".
To give you a simple example, if you see a good-looking person, spitting casually, swearing all over the place, will you still like him?
But if you have an average-looking person around you but an interesting soul, then the appearance is no longer the standard for making friends, and you will also have the mood to like it.
Moreover, the popularity of "ugly things" also shows that consumers are no longer obsessed with "beautiful" but superficial things, but pursue interesting things, and are becoming more and more inclusive of aesthetics.
But it's not that it's just that you like ugly, for example, when you see dirty garbage, do you still think it's cute? No, it doesn't.
The reason why young people like "ugly things" is because they are curious, interesting and maverick enough, and these things are no longer avoided, but they are ugly and cute.
The emergence of this kind of thing can alleviate the anxiety and boredom of young people now, as well as relieve the pressure of work.
This can also be regarded as a kind of inner catharsis and spiritual purification, so that you can find fun in these "ugly things", so that happiness and fun gradually become the purpose of life.
And friends share "ugly things" with each other, which also brings the relationship between the two closer, and has become a stepping stone for the two to make friends. Therefore, it is normal for young people to like "ugly things".
On Douban, there is a group called the "Ugly Things Protection Association", which was founded in 2019 and has more than 200,000 members.
Here, every "ugly thing" has found a place to appreciate itself, and many interesting people have gathered here.
summary
Of course, it is possible to pursue "ugly things", but instead of only pursuing "ugly", we hate beautiful things.
Beyond that degree, it loses its true aesthetics, and it is praised as cute when it is ugly, so when there is a deviation, you have to stop in time.
Sources of information:
Baidu Encyclopedia: Taobao Ugly Things Competition
Qianjiang Evening News "Offering Ugliness! Search Volume Increases by 900% in a Year, and the New Taobao Ugly Things Contest is Coming"
Cover news "Green Frog Spoon, Good Luck to Fortune Clothes, My Emperor's Umbrella... The 4th Taobao Ugly Things "5 Ugly of the Year" Announced》