Spoiler Su 7: It's a bit expensive, it's "expensive for a reason"
Looking forward to finding out tomorrow"
Author: Wang Lei
Edited by Qin Zhangyong
Tomorrow will be the first press conference of Xiaomi Auto.
In the past week, Xiaomi has continued to build momentum, and this belated press conference has attracted the attention of the whole industry, and everyone is looking forward to Lei Jun being able to give a new form of product across the industry.
However, this week's intensive traffic is slightly congested for the automotive industry. Huawei's flagship SUV Wenjie M9 was launched, taking the lead in the high ground of public opinion, as an old rival in the mobile phone industry, Huawei and Xiaomi met again in the automotive circle.
Extreme Krypton 007 and Extreme Fox Alpha T5 will also be available tonight, and Xpeng X9 will choose to announce the price on New Year's Day.
It can be seen that the competitive situation faced by Xiaomi Auto SU7 is almost the same as that of the mobile phone industry many years ago, and the bigwigs such as Luo Yonghao, Zhou Hongyi, and Jia Yueting at that time are also calling for wind and rain in the smartphone industry.
Of course, Lei Jun also realized that he deliberately posted a Weibo early this morning, saying that he knew the complexity of the automobile industry and the difficulty of pioneering, and then paid tribute to some "automobile pioneers", clearly mentioning 5, including BYD, Weilai, Xiaopeng, Ideal and Huawei.
A poster is enough to make people's imagination come to mind. The poster only mentions 5, BYD ranks first, Huawei last, more players who are not mentioned, where will they be?
This also has to admire Xiaomi's marketing ability, the half-concealed appearance has whetted the audience's appetite, and all the wind and grass before this can attract a large number of people to interpret.
Yesterday, Huawei just released the M9, and Lei Jun spoiled the information of Xiaomi cars in advance. It also responded to many questions, such as why is it called SU7, what is the positioning of the first car, and this also satisfies people's curiosity to a certain extent.
The high-end business war is so unpretentious, trying every means to seize the high point of the topic. What is certain is that tomorrow's Xiaomi Auto Beijing conference will be a milestone debut
01
Spoilers for Lei Jun
Lei Jun has made it clear that the press conference on the 28th only talks about technology, not products, and the duration will be a bit long, starting from 2 o'clock in the afternoon, it is estimated that it will take about 3 hours, and it will also tell about the research and development strength accumulated since Xiaomi made a car.
At present, the R&D team has more than 3400 people, including thousands of technical experts, and has made a lot of innovations and breakthroughs in many technical fields.
Regarding the naming, Lei Jun explained the reason, saying that the name of this car SU is actually an abbreviation of Speed Ultra, which means high performance in a concise way.
Musk once said that Tesla will not build slow cars, in fact, Xiaomi also has the same concept, the first product must be the extreme. As for how to pronounce it,Xiaomi has also seriously discussed it internally,If you think it's okay if you think this name is awkward,You can call it directly"Su Qi",It's as kind as calling a friend's name。
Since it is a high-performance car, the price will definitely not be too cheap, and Lei Jun also gave many netizens a precautionary shot in advance this time.
Lei Jun said that Xiaomi SU7 is in the trial production ramp-up stage, and it will take a few months for it to be officially launched, and there is no final decision on pricing, but it is indeed a bit expensive, but it is "expensive for a reason", and it will exceed everyone's expectations in terms of experience.
As for why the sedan was used as the first model, Lei Jun also left a small suspense, saying that he would explain it in detail at the press conference on the 28th.
The first car represents Xiaomi's car-making philosophy: technology + ecology, as well as advanced mobile intelligent space. Therefore, the positioning of Xiaomi SU7 is "C-class high-performance ecological technology sedan".
In addition, Lei Jun also talked about the problem of benchmarking models, Lei Jun said that Xiaomi SU7 does not have an accurate benchmarking vehicle, and hopes to make a car that can carry all the dreams that everyone yearns for.
In terms of drivability and other mechanical qualities, it hopes to be comparable to the Porsche Taycan Turbo, in terms of intelligence, it is expected to be comparable to the Tesla Model S, and at the same time, it has the most advanced technology and the most abundant ecology.
"In today's automobile industry, it is not difficult to save a car. It is to find a benchmark car, do reverse engineering, change the appearance, and it will be completed soon. But with 200 new cars released on the market every year today, do you still need Xiaomi to save another one?"
This is also the 1000th day of Xiaomi's announcement of the car, Lei Jun said a sentence, and the words are enough to explain the confidence of Xiaomi cars this time. He said that this technology conference will be a demonstration of Xiaomi's technology accumulation since its establishment 13 years ago.
In addition, Lei Jun also posted on Weibo today that Xiaomi Surging OS has launched a new logo, which will meet you with a new image, which looks like this:
With the upcoming release of Xiaomi cars, Xiaomi's "people, cars, and home ecology" is officially closed, and it will also usher in a "leapfrogging" moment.
02
There will be a battle with Huawei
The bell is approaching in 2024, and the two giants, from mobile phones to cars, have finally met on the stage of automobiles.
In March 2021, Xiaomi announced that it would build a car, and Lei Jun's sentence of "fighting for Xiaomi cars" began to publish hero posts to the world, making the entire car circle boil. On April 19 of the same year, Cialis Huawei Smart SF5 was launched, and Huawei's mobile phone exhibition hall also began to put cars on the market.
In the past decade, this pair of old rivals in the domestic mobile phone industry has also expanded their "battlefield" to the automotive industry.
It's just that the strategies of the two companies are slightly different. Huawei has repeatedly reiterated that it does not build cars, but only cooperates with car companies to provide supporting solutions for them and build an ecological brand. Xiaomi, on the other hand, is drastic, paving the way with cash, from R&D to production.
The routes are different but the same end, they are all handed over to consumers to verify the product, from technology to ecology, both sides will go back and forth.
Although the entanglement in the automobile circle has only just begun, the love-hate relationship between the two sides in the old business has existed as early as ten years ago.
In 2013, the third year of the establishment of Xiaomi mobile phones, it became a dark horse in the mobile phone market with the high cost performance of Xiaomi and Redmi, and it was also that year that Huawei launched the Huawei Honor brand.
The positioning and pricing of the two companies are highly overlapping, which is the prelude to the entanglement between the two sides for so many years.
The confrontation between the two sides is also quite gunpowdery, and earlier some netizens complained about the workmanship problems of Xiaomi Mi 4 and Honor 6, and Lei Jun personally forwarded it on Weibo, saying, "Such a black manuscript, which friend's masterpiece is it?".
At that time, Liu Jiangfeng, president of Huawei's Honor Business Department, directly reposted Lei Jun's Weibo, saying that "being a thief is weak".
Subsequently, Lei Jun posted three Weibo posts in a row, saying that Xiaomi has been tolerating various practices of Huawei terminals, and said that he was sorting out the list of public relations drafts of Huawei terminals touching Xiaomi. Yu Chengdong countered that no one in the team hacked the opponent, implying that Xiaomi did not have the atmosphere.
By this year, the two sides were no longer satisfied with the war of words in the dark, and directly moved the technical contest to the surface.
Beginning in February this year, Huawei sued Xiaomi, saying that Xiaomi infringed on Huawei's four patents, involving 4G, taking pictures, unlocking, etc., Xiaomi was not idle, in July, Xiaomi opened a counterclaim against Huawei to the State Intellectual Property Office for six patents.
Just recently, Yu Chengdong even questioned the "keel hinge" technology of Xiaomi's folding screen, which also made Xiaomi officially issue an announcement to clarify technology-related patent issues, and said, "Please follow the basic rules of 'science and rigor', and please do not smear peers and mislead the public." ”
But the real show is still to come, and the battle between these two leaders in smartphones will be even more blood-pumping in the automotive industry.
03
Everyone is looking at the price
Finally, let's sort out the information that Xiaomi Auto has made public so far, although the technology at this press conference does not talk about products, but combined with the information that has been disclosed or exposed on the Internet, Xiaomi Auto is poor in price.
On November 15 this year, the Xiaomi SU7 declaration map appeared on the latest issue of the Ministry of Industry and Information Technology's declaration catalog.
The front face of the car is marked with the Xiaomi logo, the rear is the letter "xiaomi", and the lower left of the tail is the logo of "Beijing Xiaomi", which is positioned as a C-class car, with a length, width and height of 4997mm, 1963mm, and 1455mm respectively, and a wheelbase of 3000mm.
It uses semi-hidden door handles, frameless mirrors, multiple air ducts and an electric rear wing, but it should be an optional configuration. In addition, ETC, mirror style, canopy glass, wheel and caliper paint are all optional.
There will be rear-wheel drive and four-wheel drive versions, three different models: standard, Pro and Max, and there may also be a track version that will not be sold in batches. The output is 220 kW and 275 kW, and the top speed is 210 km/h and 265 km/h, respectively
According to the information released by the Ministry of Industry and Information Technology, the battery on the Xiaomi SU7 has two capacity models of 101kWh and 73.6kWh, the total mass of the battery pack is 645.8kg and 579kg respectively, and the corresponding cruising range is 800/750km and 668/628km respectively.
The maximum 800km range model is equipped with CATL ternary lithium battery, dual motors and four driving forces, and also uses an 800V high-voltage platform, which should also be equipped with an active rear wing as standard.
Judging from the configuration of the roof equipped with lidar and Xiaomi's overall investment in R&D of intelligent driving, the intelligent driving ability will not be too low.
The spy photos of the interior of the new car include some details that have been exposed before, judging from the spy photos, the interior uses a combination of embedded slender dial + floating screen, and uses the common pocket gear design of electric vehicles, and the entire interior is still based on simple technology.
The steering wheel adopts a three-spoke shape, and a circular knob is set on the left and right sides, which looks more combative as a whole, and it is guessed that these two knobs are used to adjust the driving mode of the vehicle and assist driving and other functions.
As for the car machine,The surging OSThe system is properly on the car,Today Lei Jun also officially released the new logo of Xiaomi's surging OS on Weibo,It was also specifically mentioned that the release of Xiaomi cars is the last link to complete the ecological closed loop of people, cars, and homes。
As for what other technologies the Xiaomi car has, we'll see you tomorrow at 2 p.m.