In today's e-commerce live broadcast industry, a special live broadcast with goods easily attracted the attention of more than 100,000 viewers. The protagonist of this live broadcast is Xie Qingshuai, who made his debut in the live broadcast industry, but the mastermind behind the scenes is his wife Xie Liangjing, a strong woman with a background in marketing strategy.
Xie Liangjing not only planned the live broadcast, but also used his marketing knowledge to choose the live broadcast location at the headquarters of Heilan House, a location that has nothing to do with Xie Qingshuai's hometown specialties. This decision shows her keen insight into market trends and innovative thinking that is not bound by tradition.
After the live broadcast began, the down jacket of Heilan House became the focus. The price was set at more than 400 yuan under the joint negotiation of the Xie family, which not only reflects the value of the brand, but also conforms to the psychology of mass consumption. The results proved that this price strategy was successful, the down jackets were quickly sold out, and fans in the live broadcast room continued to express repurchases, which undoubtedly shows that the quality of the brand has been recognized by the market.
It is worth noting that the division of labor of the Xie Qingshuai family is clear, and the entire family is united to participate in this live broadcast sales. The Xie family seems destined to get involved in the field of merchandising, and they have created a unique family brand effect with the combination of popularity and expertise.
Although the atmosphere in the live broadcast room was warm most of the time, there were also different voices. Some viewers have opted out due to price concerns, which is not a new challenge for live streaming, but it also highlights the diversity of the market and the diversity of consumer choices.
The cause of live streaming is somewhat accidental, and Xie Qingshuai's travel accident in Shanghai triggered his interest in live streaming. This idea, which was born by chance, was finally transformed into reality under the careful planning of Xie Liangjing, and achieved a successful marketing event.
Xie Liangjing's ability is not limited to this live broadcast. She and her family run a trading limited company, so that bringing goods is no longer a personal job, but a common business and future development direction of the family. Xie Liangjing has proved his ability and business wisdom with practical actions, and has become a dark horse in the e-commerce live broadcast industry that is difficult to ignore.