Text/Wang Xinxi
A few days ago, Huawei nova 12 series mobile phones were officially released.
From the functional level, the highlights of this mobile phone are several points, first of all, it has a two-way Beidou satellite message function, followed by the second-generation Kunlun glass, which has enhanced toughness and greatly improved drop resistance!50 million physical variable aperture lens! The front lens supports 0.7x to 5x portrait zoom. The rear camera is equipped with AI technology and self-developed AI HDR, which can optimize the brightness and contrast of the output to obtain a better picture experience, which is comparable to the imaging effect of a camera. In addition, it is a dual-card dual-pass function, one card makes a call and uses the traffic of another card to access the Internet at the same time!
From the pricing point of view, what you can buy in the 2999 yuan standard version is the Kirin 8000 5G, the front 60 million pixel selfie, and the thin and embossed design.
Add 1000 yuan more to buyPro,The upgrade is that there is one more front support2X optical zoom selfie stronger,The rear supports the main camera with physical variable aperture,Stronger photography、1.5K Four-inch deep micro curved screen vision and feel better、Beidou satellite message is more convenient for emergency communication。 Add another 300 yuan (512GB) to get a stronger Kirin 9000SL and the second generation of Kunlun glass.
The highlight here is that Huawei nova 12 Ultra is equipped with HiSilicon Kirin 9000SL processor, Kirin chip and 5G are devolved to Huawei nova series, it is conceivable that it will bring huge pressure to the mid-range mobile phone market.
And Kirin 8000The performance is not clear at present, Huawei did not reveal, from the perspective of naming and core frequency, or similar to the positioning of the 820 (and 985) of the 990 era of the year, it is also relatively close in terms of frequency, 1+3+4 architecture, respectively1×2.4GHz large core + 3×2.189GHz medium core + 4×1.84GHz small core, GPU is Mali-G610 864MHz, and 5G is also returning.
The industry judgment is about 778 level, Kirin 9000SL may be the Kirin 9000S castrated a medium core and a small core after the frequency reduction version, it is said that the performance is about 20% ~ 30% lower than the Kirin 9000s, the specific performance will have to wait for the later industry to evaluate with professional equipment to make a judgment, but this time the Nova full series of Kirin chips and 5G, the attraction to consumers still exists.
Huawei nova series as a volume of product series, need to be shipped in large quantities, and the volume of the product line has been equipped with Kirin chips and 5G, which reveals the signal that Kirin chips have been expanded to the low-end product line, Huawei chip supply chain problems are being further solved, in the low-end product line, Kirin chips or no longer have production capacity problems, this is a signal that Huawei mobile phones have fully returned to the normal rhythm.
There is still uncertainty about whether it can sell well, and the next wave of price war may be coming
The release of this mobile phone,For friends,nova 12The configuration price,Than S18,Reno 11 and Glory100Series is still a lot more expensive,It's hard to say whether the current sales are big sellers,After all, at the pricing level,Many consumers think it's still expensive。
However, judging from consumers' support for the Kirin chip of Huawei mobile phones, the sales of the nova series equipped with the Kirin chip will not be bad at least. The price positioning of Huawei nova 12 series (2999 yuan ~ 5499 yuan) is actually the basic disk of Xiaomi OV.
For example, the Xiaomi flagship 14 series, the price starts at 3999, and the OPPO Find X6 series, the price starts at 4499. vivo X100 series, the price starts at 3999 yuan.
Relatively speaking, these flagships are slightly stronger than the nova12 series in terms of configuration and performance, and it is not easy for the latter to grab food, in the face of Kirin chips, because consumers have passed the impulse consumption period, there are still variables whether they can sell well. It's just that,This mobile phone was released at this time,It's more likely to take over Huawei mate60 series and so on,Due to the continuous production capacity problem can not buy goods,Many users who were originally waiting for the Mate60 series are likely to turn to HuaweiNova12 series,Previously, some bloggers revealed,Basically determine the follow-up nova、P series models The supply will be relatively sufficient,Obviously,The nova and P series new machines here refer to the nova12 series and P70 series。
In fact, we know that the Mate 60 grabbed the market of the iPhone15 series before, and the pricing of mainstream domestic mobile phone manufacturers was staggered, and due to the bottleneck of supply chain capacity, the impact on the sales of friends was not large.
But the Nova series has always been a volume of product lines, often tens of millions of shipments, starting from the first generation of Nova in 2016, six years of sales as high as 200 million, an average of 30 million a year, the most important thing is that the standard version is also equipped with Kirin chips, indicating that the production cost of chips has also dropped a lot, which means that the difficulties and continuous supply problems of components such as Huawei mid-range Kirin chips should be solved to a certain extent, otherwise there will be no confidence in the volume of models.
Earlier, the industry estimated that Huawei's mobile phone sales in 2024 will be from 6000~70 million units rose to 100 million units, to achieve sales expectations, the current Mate60 is limited by production capacity, mainly relying on the Nova series and other volume models to complete sales expectations, from the current situation of the mobile phone market, such a high sales target is not easy to complete, due to the strong sales momentum of Xiaomi 14 and iPhone15 series, the stock of replacement users has passed the impulse consumption period, Huawei nova12 series is currently priced, perhaps it is also to pave the way for the follow-up price war, otherwise the current market environment, the product competitiveness of the model should be almost hot. The current slightly higher pricing has reserved room for subsequent price reductions, and as more new machines are launched by competitors, there may be another wave of price wars early next year, and we will wait and see.
Author: Wang Xinxi, Senior Reviewer of TMT This article is not reproduced without permission