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The 2023 CCTV Host Contest is about to usher in the finals, however, compared with the previous one, this competition has triggered a wave of complaints from netizens. There is only 4 years between this competition and the 2019 competition, why is there such a big contrast? The reason for this has to start with the eight major adjustments to the competition system by the program group.
1. Track integration and upgrading: the professional category is cancelled
This year's competition system is based on breaking the subdivision of the literary and news tracks, and all contestants compete with the track to assess their comprehensive quality. However, such a change has led to obvious losses for news players in the past, and the audience has fatigue with the aesthetics of the subject matter.
2. Fine-tuning of the selection mechanism: the competition schedule is accelerated
Compared with the previous edition, the selection process of this year's competition is more compact, and 60 contestants have entered the TV recording stage through layers of selection. This rapid advancement of the schedule, especially in the third stage, where 18 people advanced directly to the final, caused doubts and dissatisfaction among the audience.
3. The host is not outstanding: Nigmaiti's performance is questioned
The performance of this year's host Nigmat has sparked a negative evaluation from the audience. The hosting work was actually limited to the cue process, calling names, and reading advertisements, and he didn't see his serious performance at all, and the audience felt that he spent the whole game in jokes.
Fourth, the commentators have regrets: Kang Hui's words are average, and Dong Qing's absence is a pity
Commentator Kang Hui's comments were colloquial and lacked literary brilliance, and Dong Qing's absence made the audience feel pity. Sa Beining showed an "afterthought" form in his comments, which made it difficult for players to benefit from it in a limited time.
Fifth, the pace is speeding up, and they are all rushing to the scene: information processing is in a hurry
The opening did not introduce the professional judges and commentators in detail, making it difficult for the audience to identify the new faces. The overall program is too fast-paced, giving the reviewers too little time and leaving the impression that the information is being processed in a hurry.
Sixth, the change of the production team: the literary and artistic host has the advantage
This year's production is by the Literary and Art Program Center, which is more inclined to be hosted by variety shows than the previous one. This adjustment is not friendly to news program hosts, and it also makes viewers feel that the program is more commercial.
7. Theme adjustment: pay attention to young and new voices
The theme has changed from "Voice for Dreams" to "New Voices Bloom", focusing on the selection of young new voices, so that young players have a certain advantage in ratings. This adjustment has caused some controversy, with some arguing that an excessive pursuit of new voices could lead to the marginalization of experienced presenters.
8. Increased advertising: too much advertising
The placement of advertisements in this competition was almost "frenzied", and the audience complained that the advertising time was too long, which affected the integrity of the players' performance and greatly discounted it. It also made the audience question whether the competition was more commercial or professional.
On the whole, these eight major adjustments have caused a series of controversies among netizens. The changes in the competition system, the performance of the host, and the absence of commentators have all become the focus of criticism from netizens. How to improve these problems in future competitions is still a place that needs in-depth thinking by the program team. In this ever-changing host competition, the audience's expectations for CCTV are also rising. On the road of improvement, it is expected that CCTV can accurately listen to the voice of the audience, so that the next host competition can be full of more highlights and surprises.