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Xie Qingshuai: The rising star of the live broadcast industry or the greedy businessman?
With the continuous development of Internet technology, the live broadcast industry has risen rapidly and attracted more and more young people to join.
And in this highly competitive field, an anchor named Xie Qingshuai has managed to make a name for himself, but he has also been controversial due to a series of incidents.
After being blocked for violating the rules, Xie Qingshuai did not give up his opportunity to succeed in the live broadcast industry, on the contrary, he chose to use his mother's account to continue the live broadcast.
The move sparked widespread attention and discussion, with some viewers seeing it as a flouting of the rules and evading responsibility, while others praised him for his courage and perseverance in facing difficult situations.
So the question is: what makes Xie Qingshuai stand out in such fierce competition? The answer may be hidden in the family element.
By combining himself and his mother into the content of the show, showing warmth, humor and emotional resonance such as daily life trivialities during the performance, Xie Qingshuai successfully attracted the attention of a large number of audiences.
He is no longer a lonely individual, but part of a family, which makes people feel affectionate and warm.
Because of this, Xie Qingshuai has achieved great success in the live broadcast industry and has received great financial returns.
As his income rises, questions begin to arise about whether he is just a greedy businessman.
Some voices believe that the overemphasis on the pursuit of economic interests and the idea of "money first" have led to the increasingly commercial way of acting.
It's easy to get into controversy when there is a balance between profit-seeking and entertainment, after all, everyone needs to earn a living and find opportunities to grow their careers.
But it's important to stay true to your heart and values: sincerity, focus, and consideration of your audience's needs and expectations.
Xie Qingshuai: The hidden dangers behind the pursuit of commercial success
In recent years, the delivery industry has flourished with the rise of social media, and one of the most talked-about representatives is Xie Qingshuai, who continues to expand his influence while a series of problems have surfaced.
We need to think about whether Xie Qingshuai's pace of bringing goods is too utilitarian, as an Internet celebrity and anchor with millions of followers, frequent advertisements and product promotion in the show have become the norm.
This kind of commercialization has raised questions about its motives and credibility, and there is no doubt that "Bojun Yixiao" is good, but if it only tries to make money and ignores consumer rights, it is completely contrary to the original intention.
In the increasingly hot competition, the market price method needs to be regulated urgently.
For example, an e-commerce company involved in a price fraud incident in which Xie Qingshuai was involved in the company, exaggerated the discount range by inflating the price and using a limited supply strategy to create a sense of purchase tension, which had obvious problems in marketing methods.
Such vicious competition is bound to damage the interests of consumers, and also raises concerns about the integrity of the entire goods industry.
How to balance the original intention and reality in the future of Xie Qingshuai? This is the third issue that needs attention.
As a new streamer, he may have just enjoyed sharing food, traveling, and other things of interest at first.
With the acceleration of commercialization and the normalization of cooperation with major brands, it is worth exploring whether Xie Qingshuai can maintain his initial enthusiasm and stick to what he really likes to do.
There are a series of issues behind commercialization that need to be deeply considered, starting with the emergence of the popular "fan economy" on social media.
Driven by vanity behind the pursuit of likes and retweets, the trap of overconsumption is increasing.
It is not uncommon for "star chasers" to buy related products at all costs in order to satisfy their closer relationship with their idols.
In addition, success in the fierce market competition can easily make people lose their grasp of values, and Xie Qingshuai can establish a positive image by participating in public welfare activities and paying attention to social issues.
After all, bringing goods is not only to make money, but also to have a sense of social responsibility.
The last question is related to Xie Qingshuai's future development and lifestyle, as the phenomenon of media tracking and reporting and excessive enthusiasm of fans increases, personal space is gradually limited.
It is also a challenge to find a balance between family and career in the future.
To remain authentic and authentic in the wave of commercialization is perhaps more important than anything else.
Only by sticking to the original intention and treating fans, partners and consumers honestly and responsibly, can we build a long-term and reliable brand image and loyal customer base.
Behind the pursuit of commercial success, there are a series of issues that deserve consideration and vigilance.
Both Xie Qingshuai and the entire daigou industry need to reflect on their own positioning and find a sustainable development path in an ethical and positive influence style.
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