If you want to succeed on Douyin, you need to carefully plan the monetization path and content form. Identifying the target audience and understanding their needs and pain points is the key to building an accurate account. Ordinary people who want to make money through Douyin must first know these 4 points, the author has summarized the relevant content, let's take a look.
1. Monetization methods
If you want to do Douyin, you must first think about the monetization path and how to monetize.
To do Douyin is to operate a certain type of people, because the crowd is bound to precise tags, and the accuracy of the system push is bound to realization.
So be clear about who you're targeting, whose business you're doing, and whose money you're going to make.
What are their age, income, occupation, pain points, needs, and application scenarios, all listed.
You need to know what they want to see, what they want to know, what pain points and needs they have.
To identify the crowd, to list the target user portraits, to define the user group.
Then you must know that if you want to do a Douyin, you must first let your content pass the review, and then let the system identify your content, your user tags, and then recommend your content to the first wave of target users who may be interested, and then the system will enter the next traffic pool according to your content data (likes, comments, retweets, followers, completion rate, etc.), and continue to push to more users who may be interested. And let users tag your account and videos so that you can push streams accurately.
If you want to get more accurate traffic, you need all kinds of good data, and if you want good data, the content must be good, and the content of the video is the foundation.
If you want to make an account, you must find the right benchmarking account, and the benchmarking account must be found correctly, which is very important, and then analyze their data, content, popular styles, topic selection, etc. Then go ahead of them.
2. Benchmark account
When the positioning is clear, it is necessary to start looking for benchmark accounts and videos, which have the following 4 points.
- Find an account that has just started and has a fast increase in followers, and the video with very good data, the video with low fans can learn to create → My Collection → in the creator center, and then pull down [Recommended for you] and [Creation Hot Spots→ there is a low-fan hot list].
- Douyin search: Douyin hot treasure, search for keywords in your own field, you can monitor the hottest videos, hot words, music topics, and search volume at the moment. Take their model and do it. Douyin hotspot treasure → subscribe to observe the best account in the field of → output→ you can see the analysis of works, fan portraits and fan interests, and click to fan interests to see which of the same type of accounts his fans follow, this can be Xi by benchmarking, → then subdivide from these accounts the recent increase in followers, And the fans are relatively fast, you can see the bullish hot spot→ and then subdivide the fan portrait from the subdivided benchmark account is what you want, as well as the account with the same shooting form as you, → build a popular topic library, that is, find out the best topic topic in the final subdivision of the benchmark account.
- Douyin search: Huge arithmetic, but also search for keywords in your own field, giving you the most intuitive search keywords and content keywords on the whole network, according to the red hot spot out of the video, red represents the rise in popularity.
- Pod casting experts are similar, you must find an account that has just started and continues to increase its followers to vote, because the more fans, the more generalized it is, and many of them may still be concerned before, and they may not be interested in this content now.
3. Produce high-quality original content
If you find a benchmark account and video, you need to start producing content, 7 foundations of good content:
1) Topic selection
How to find a popular topic?
- Find accounts in the industry as much as possible, follow them, and analyze the videos and data they take.
- Search for videos by keyword every day, look at likes, comments and other data, as well as look at their homepage, especially if a video is obviously better than his previous average data, the more multiples that are better than the comment data, the better, such as an average of 3000 likes, 8000 likes for a certain video, then this is a good topic.
- Search for peers by keyword every day and watch their videos.
- Find the relevant field through Douyin [Creative Inspiration], and then look at the video data of your peers, and find the topic.
- Toutiao, Zhihu, Official Account, Xiaohongshu and other platforms use keyword search to find high data, and then search the searched keyword article title on Douyin to see how the data is, and there is a high probability that other platforms will be popular on Douyin.
- Bloggers on Douyin who benchmark their accounts look at the content on their homepages.
2) Copywriting
3) Manifestation
4) Shooting form
5) The beginning of the content
The golden three seconds, why the user doesn't slide away, why they want to watch, what words, or why. At the beginning, there should be contrast or anti-common sense, to hit human nature, to grasp greed and fear, dreams and pain points, fear and want.
6) Content in the middle
Retention, why you are willing to read it, why you want to keep it, what words or what reasons.
7) End of content
Guide interaction, do data, why are you willing to do likes and comments, what words or what reasons.
Fourth, throw pods
When the content is produced, at the beginning of the number, you must vote for pods for each video, choose a similar talent, and the number of fans of the selected talent is 1-100,000, because at the beginning, if you vote for a blogger with a large number of fans, their fans themselves have a large account, and there will be more fans, and you vote for a similar talent in order to use the pods to pry accurate traffic and make the system label faster.
The purpose of placing targeted crowd pods is to exchange money for time, because time is precious, and it is necessary to let the system label your account accurately as soon as possible, only by achieving 5000 basic accurate fans, and then the video you send can be accurately distributed by Douyin to the people you need.
Secondly, if you have 5,000 followers, the basic traffic pushed after the video is released will be greater, and there will be more opportunities for it to become popular.
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Columnist
Lao Chen, public account: Lao Chen's deep thinking, everyone is a product manager columnist. Post-90s Internet entrepreneur, with many years of experience in Internet operation and entrepreneurship, good at traffic trading, private domain realization, and personal brand IP building.
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