Recently, the inappropriate remarks made by the Gen.G team in the LCK region on Facebook have attracted the attention of the majority of netizens.
The cause of the incident: In order to cooperate with the new product launch event of the sponsor SIDIZ, the GenG team published an event announcement on the overseas self-media platform "Facebook".
The content of the notice said: Taiwan will be selected as the first overseas country to open a GC PRO gaming chair with us, etc.
As soon as this copy was issued, it caused dissatisfaction among many Chinese people, and domestic netizens accused the GenG team of making inappropriate remarks in the event announcement.
After the incident, in order to stabilize the Chinese market and appease Chinese fans, GenG immediately deleted the general text of the event and released the first version of the apology statement on multiple platforms.
The matter was supposed to end here, but fans of the GenG team and Korean netizens were not satisfied after seeing this statement.
Many Korean netizens have accused the GenG team of being too sincere in apologizing and admitting that they missed the initiative, and even felt that the GenG team's behavior was an insult to the image of the LCK region.
In this regard, in order to protect the Korean market and maintain the sentiment of Korean fans, the GenG team deleted the first version of the statement and released the second version of the statement.
The second version of the statement expresses a desire to maintain clear neutrality on specific political opinions and ideas.
With the release of the second version of the statement, some Korean netizens complained that GenG's second version of the statement was too vague.
Subsequently, GenG issued a third version of the statement, stating that GEN does not endorse and support any political opinions.
In order to protect the market and reputation of the GENG team in South Korea, the team manager and person in charge also went down in person.
The manager said that the opinions of the Chinese branch were issued without fully considering the domestic sentiment and the international situation. He said that the first apology letter was the opinion of the Chinese branch, and that it was sent without the consent of the headquarters, etc.
The person in charge said: We are not political experts, we should not make any political statements, and we should actively avoid those statements. In the future, the GENG team will actively avoid incidents other than e-sports.
This time, the GenG team's various operations, whether it is the team's Chinese fans, Korean fans, or Taiwanese fans, are disappointed.
Many netizens said: This public relations is the worst I have ever seen!
There are even Chinese fans who are angry that GenG's position is ambiguous on inappropriate remarks!
Some netizens in South Korea broke the news that a wreath was placed at the entrance of GEN headquarters. Wreath uplink: territorial integrity, China is no less, wreath downlink: Chinese e-sports team support group.
This incident has been fermenting for so long, and the CEO of Gen Company also issued a document saying that he will take full responsibility for major mistakes and return his annual salary for the past three years to the company.
GEN. CEO Arnold posted: "I would like to express my deep apologies to fans, players, sponsors, staff and netizens on global forums for the serious mistakes made by GEN recently.
He also said: As CEO, I will take full responsibility for this major mistake, and in the future, I will narrow down my role in the sports division and set up a new business leadership team. I will return my annual salary for the past three years to the company and invest in the areas needed to hire experts from various departments and reorganize the company.
Some netizens commented on this:
- Three years of working in vain, this mistake is very big, and the punishment is also very large.
- It is the company that makes the mistake, why pull the CEO out to take the blame.
- More than three years, it's really not much, and it's a drop in the bucket for the loss of China's big market.
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