On December 23, the 2023 "JD & Maijin Technology" Bloody Riding Virtual Open - 2023 "Jingdong Cup" Bloody Riding Online Challenge jointly launched by JD and Maijin Technology was fully launched. Users can register through more than 400 offline stores of Maijin Technology and the online Naughty Deer Athletic APP, and share the fun of riding with cycling enthusiasts across the country with the exclusive virtual competition platform connected to the Maijin cycling platform. The event will run until December 30, and participants will have the opportunity to win great prizes prepared by JD.com and many big names.
With widespread snowfall across the country, many cycling enthusiasts have shifted their workout scene from the outdoors to indoors, and the cycling platform has become a popular go-to product for cycling enthusiasts. The data shows that since December this year, the turnover of Jingdong's cycling platform category has increased by 300% year-on-year, which shows that in winter, the enthusiasm of cycling enthusiasts is still undiminished.
As a representative brand in the field of domestic cycling equipment, Maijin Technology has always been committed to providing excellent products for cycling enthusiasts through innovative technology. The Maijin T600 smart trainer used in this competition is a flagship new product released at the end of September, equipped with a power accuracy of ±1% and a maximum resistance output of 2000 watts to meet the needs of professional riders. In addition, Maijin T600 also supports ANT+ FE-C and Bluetooth connection, which is compatible with mainstream virtual riding software on the market.
JD.com, as the title sponsor of the online cycling platform competition, has also joined hands with major brands such as Tissot, Shokin, and Senluo to prepare a total of 10 categories of prizes such as customized umbrellas, sports shoulder bags, sports headphones, helmets, and tire repair tools, covering various scenarios such as cycling protection and maintenance, so that participants can better enjoy a better quality riding life. At the same time, the Jingdong courtesy season is also in progress, and now you can enjoy a discount of 599 yuan off 120 yuan when you place an order to buy cycling products on JD.com.
It is understood that as an advocate of quality life, Jingdong has held many cycling activities before. In July this year, JD.com joined hands with well-known brands such as Xidesheng, GoPro, and Giant to open the 2023 first JD Cycling Life Festival, which also received praise from many cycling enthusiasts with selected products, value-added discounts and rich competition activities, and also brought consumers an immersive cycling culture experience that integrates online and offline.
The launch of this event not only brings a new riding experience to users, but also opens up a new path for the cooperation between JD.com and Maijin. In the future, the two parties will continue to work together to explore more innovative cooperation models to jointly promote the development of cycling, so that more consumers can enjoy the fun of cycling and obtain a healthier quality of life.
Chengdu Daily Jinguan News Editor-in-charge He Qitie Editor Wen Zhu