Hongqi Village was originally an "urban village" with prominent problems, but with the process of urban renewal, the opening of a large shopping mall is really like Unipark MAX, announcing that the entire plot has been transformed into a complex "Zhenrujing" that integrates commercial, office, cultural and sports and other complex formats. The sub-center of Zhenru City, where it is located, has also ushered in a take-off and will become an important business and industrial agglomeration area in Putuo District, Shanghai. From an urban livelihood depression to a regional industrial highland, how did the blueprint for the renewal of Hongqi Village be realized step by step?
The opening of the urban green corridor "Haina Park", Sam's Club, and the multi-functional theater "Haixin Theater" with more than 1,000 seats, such as the opening of Unipark MAX, is the final chess piece of the "Zhenrujing" comprehensive development project of more than one square kilometer on the original Hongqi Village plot. The model of "comprehensive development and complex business format" has made many businesses choose to settle their first store in Shanghai.
"It includes residences, apartments, office buildings, as well as Sam's Department stores, theaters, etc., and a variety of formats are complete, and the consumption power will be relatively high. Lu Dajin, general manager of Prada Fitness Shanghai, said.
Hou Xingzu, the former manager of Manban, also believes: "Such a combination can meet the different needs of consumers. ”
Hongqi Village, an urban village, has not been easy since the expropriation was completed in 2016, the old houses were demolished and flattened, and the construction was started in 2018. The first is the financial problem, Hongqi Village only in the early stage of the transformation, involving up to 10 billion yuan. At that time, the developer, Zhonghuan Group, invested almost all the available funds of the group, and at the same time used bank financing and earmarked funds to allow the project to continue to move forward. Subsequently, China Overseas Real Estate Group, which has experience in going overseas, participated in the secondary development.
Zhao Weimao, general manager of China Overseas Real Estate Zhenrujing Project, said frankly: "The investment intensity is indeed relatively large, and after we got it back, we felt that there was still a lack of high-grade, large-scale and complex facilities in the northwest of Shanghai. ”
But as soon as the project was planned, it encountered new problems. The first big difficulty is the high-voltage line that runs diagonally through the entire plot of land. According to the relevant regulations, there can be no buildings below the high-voltage line, only landscaping, but in this way, the economic benefits of the plot will obviously be greatly reduced. The parties racked their brains for this, and in the end, it was decided to ask the Sam's Market to be entered for space underground.
According to Mao Yiguo, director of the Putuo District Planning and Resource Management Affairs Center, "the land price of underground space will be lower than that of the ground, whether to do the layered transfer of underground space for commercial facilities, for the construction unit, but also consider the entire land cost and construction cost, at present, in Putuo District should be the only underground strata transfer for commercial operation of the project." ”
In 2017, during the construction of Line 14, the route runs diagonally through the entire base, and according to the regulations, there can be no buildings on the line, and the distance from the center line should be vacated 25 to 50 meters, but in this way, the land utilization rate can only be about 20%. To this end, after full consultation with Shentong, the developer decided to create a cavity for the subway.
Hu Ligang, chairman of the Central Group, said: "After digging the ground in advance, a cavity for the running line is made in the basement, and then the subway is connected to the cavity after coming from both ends, and then passes under the entire Hongqi Village plot, so that the construction can continue on top, which is also a first." ”
There are also limited height issues, ancient ginkgo protection issues, etc., and the entire project is almost like this, gnawing hard bones little by little, so that the original planning map has become the real picture today. The rise of the comprehensive business format "Zhenru Realm" has also allowed the Zhenru area, where Hongqi Village is located, to seize the opportunity of this take-off. In addition to "Zhenru Realm", Putuo District has also planned Haina Town in Zhenru District, focusing on the digital economy, and a complete set of supporting combinations to attract talents have also been played simultaneously.
"As the ideological source of Haina Town, Haina Engineering Institute will attract a large number of talents to gather here in the future. Tang Xuzheng, director of architectural design of Putuo District Haina Promotion Office, said.
In addition, after the relocation of the original Tongchuan Road Aquatic Market, which is also located in the Zhenru area, the land has been planned and is attracting investment. After the introduction of diversified business formats, the whole future of Zhenru City sub-center has begun to take shape, and the original "people's livelihood depression" is gradually realizing "butterfly change".
"Through the construction of business districts, including the construction of high-quality buildings, the entire ecology is reconstructed, and I believe that the late-mover advantage of the sub-center will be reflected. Shao Xinjie, deputy director of the deputy director of the deputy central management committee office and deputy secretary of the party committee and general manager of the company, said.
"There are always many ways for people who want to do things", this is the famous words of the staff of Hongqi Village, after nearly ten years of efforts, today's Hongqi Village, the butterfly has been reborn and returned. The original urban village, through urban renewal, has changed from an urban livelihood depression to a regional industrial highland, and the future of Zhenru City Sub-center is also changing cages, and the future is worth looking forward to.
Reporter: Ying Guanwen, Wu Ji, Kong Quan, Jiang Wenyue
Editor: Yuyu-chan