The controversy caused by Xie Qingshuai's live broadcast is getting bigger and bigger, and with the closure of Xie Qingshuai's live broadcast room account, public opinion is undergoing a one-sided reversal. Sayings such as "script killing" and "high-profile search for relatives and recognizing children are already planned scripts" continue to circulate.
It is said that the reason why the live broadcast account was blocked is that Xie Qingshuai's live broadcast room is more expensive than the official flagship store, and a sweatshirt in the live broadcast room is as high as 599, and he also plays scripts with merchants, but whether there are other reasons, we don't know.
If the live broadcast room is blocked because of selling a high price, according to normal logic, Xie Qingshuai should explain and apologize to fans, after all, the live broadcast is a profit for fans, fans support you, but you sell at a high price, this practice needs an explanation. But after Xie Qingshuai sealed the live broadcast room, he hurriedly used his mother's account to continue the broadcast in the hotel, and he started to receive gifts when he couldn't sell goods.
And yesterday's live broadcast was blocked, this morning I used my mother's account to broadcast live, and it was blocked again during the live broadcast in the afternoon, netizens said that tomorrow it is estimated that I will use the eldest sister's number to broadcast live.
Some netizens noticed that the number of online people in Xie Qingshuai's live broadcast room dropped from 40,000 to 30,000. More and more doubts appeared in the comment section.
In people's preset expectation, it is hoped that he can rely on his attention to help other families looking for relatives. But at present, he immediately converted the attention of the public family search incident into private traffic, and it was very urgent to realize, and immediately used another one after the closure, some netizens said that it was estimated that he tasted the sweetness of the high income of live broadcasting, and he didn't even need to hide it. After all, the income from the live broadcast is too tempting, and some netizens said that Xie Qingshuai earns at least 500,000 yuan in a live broadcast, and at this rate, Xie Kefeng will be surpassed in 20 games!
However, judging from the current speed of the live broadcast room being blocked, the traffic declining, and the word-of-mouth backlash, it may be difficult to achieve the goal of surpassing Xie Kefeng in 20 games. Not only that, the overwhelming doubts of netizens made the Xie family deeply involved in a script question of "recognizing relatives and making a play".
Netizens' doubts mainly come from several aspects:
First, the delivery is very sudden, and it is difficult for normal people to do it if they do not plan in advance, and after recognizing their relatives, an e-commerce company was quickly established.
Second, my father registered a Douyin account in January 2022, all of which are looking for relatives, and there are currently more than 800 works on Douyin, all of which are cheerful soundtracks before May 24, 2022, and the painting style changed suddenly on May 24.
Third: Generally, it takes a while to get acquainted with the family, and they seem to have known each other for a long time, so they naturally integrate into a family.
Now there are more and more doubts, maybe if the Xie family wants to continue to live broadcast with goods, they may need to respond to these questions, the question is, everyone can accept celebrity live broadcasts and Internet celebrity live broadcasts, but why is Xie Qingshuai's live broadcast so controversial?
The reason is that the path to success of these Internet celebrities is different from the path of Xie Qingshuai. Li Jiaqi is the first brother of lipstick, and in the field of beauty, he relies on his sales expertise, Dong Yuhui's popularity is because of his scholarly anger and talent, and Brother Xiao Yang's long-term business operation in the field of short videos does not come out of thin air. But Xie Qingshuai is not like this.
Xie Qingshuai's traffic and fans are brought by relying on the public's attention to the news event of the rich looking for relatives, and it is the social force that has helped their family to find Xie Qingshuai and successfully recognize their relatives, and social attention has also brought fan traffic to their family.
Compared with other children who have not found their biological parents, he is very lucky, and at the same time, after the successful search for relatives, his father is a rich man, which makes him the envy of many people.
In the whole process, what we see is that Xie Qingshuai has opened the lucky code of life, and the benefits have been taken away, but what has he done? Relying on the public's sympathy and concern for the family? Therefore, in the absence of feedback and contribution, the attention and sympathy of the consumer public continue to be harvested, and it is inevitable that controversy will be triggered.
There is a threshold effect in psychology, which refers to the fact that if a person wants to avoid a thing that causes disharmony in the public's cognition, he needs to go one threshold at a time, step by step.
But Xie Qingshuai didn't do it step by step when he started the live broadcast early, but was too anxious. Perhaps he also realized that if he didn't realize it early, the heat would pass quickly, and then no one cared about it, wasting the current commercial value and attention, so it was the king to make money as soon as possible while the heat was not over.
But in this way, it is inevitable to encounter traffic and word-of-mouth backlash. From the current point of view, the live broadcast account was blocked and said to have been reported by netizens, and after the account was blocked, he was still using his mother's account to continue the live broadcast to receive gifts.
But I can't eat hot tofu in a hurry, judging from the rapid closure of the live broadcast account, the decline in traffic, and the overwhelming doubts, the live broadcast may ruin Xie Qingshuai's future and Internet celebrity dream.
The success of finding relatives in the last second, and the link on 321 in the next second, this inconsistent gap, the sympathy of consumer netizens, may make those families who are exposed by the media in the future and high-profile search for relatives not get help, and will make people question the real motives behind them. Judging from the current situation, Xie Qingshuai may need to carry out crisis public relations.
For example, why is it that people who put signs on the side of the road saying "Urgently asking for 10 yuan for dinner" are having difficulty gaining everyone's trust and sympathy today? What makes people indifferent? In the final analysis, trust is consumed. When the value of trust is hurt, the impact is that there will be fewer opportunities for people to really find relatives to receive attention in the future, and people will associate family search with their commercial purpose.
This may be worth thinking about the Xie family, as a family that has been successfully helped by the society to find a child, and is worth a lot of money, the whole family is reunited, happy, Xie Qingshuai has also established a positive image, at this time, his words and deeds should consider the public acceptance and impact on the society, but also take into account those families who have not yet found their children, they also urgently need help, if they do not get help in the future, when people question the commercial purpose of their child search, who needs to be responsible? This may be worth thinking about the netizens who support Xie Qingshuai to continue the live broadcast and harvest the goods.
Author: Wang Xinxi, Senior Reviewer of TMT This article is not reproduced without permission