In recent years, CEB has actively integrated into the overall development of the country, closely integrated "Everbright Capabilities" with "the needs of the country" and "the expectations of the people", and acted as a firm implementer of the national strategy, a faithful service provider of the people's needs, and contributed to the promotion of Chinese-style modernization.
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Evolve a new brand proposition
Everbright Bank's Retail Finance has continuously strengthened its wealth management banking and enhanced customers' awareness and recognition of Everbright Bank's retail finance. Let the good shine. Its "beauty" symbolizes love, innovation, growth, hope, and technology, and all the "beautiful" English initials come together to become "light" - light, which represents the light of nature, the light of science and technology, and the light of the soul. The brand proposition aims to demonstrate that CEB adheres to the people-centered development philosophy and strives to create value for customers, adheres to inclusive wealth management to help the public maintain and increase the value of wealth, adheres to inclusive finance to promote the realization of the goal of common prosperity, and adheres to the empowerment of innovation and technology to provide accurate, efficient, safe and convenient services. Starting from its own products and the needs of its audience, Everbright Retail Finance fulfills its corporate mission while striving to realize the beauty of every service and product in the minds of customers.
In the case of diversified and complex market demand and fierce competition in the products of financial institutions, it is a way to improve brand charm and deep link users by enhancing emotional value.
Scenario-based insight into user needs
Let the "beautiful" land and "shine"
So, why "good" and not something else? This stems from CEB's huge retail customer base of 150 million and years of in-depth insight into customer needs and refined operations. Based on the needs of customers at different stages of life, Everbright Retail Finance implements customer stratification and group services, builds a more agile and efficient organizational structure for retail finance, and clarifies the "pyramid-shaped" retail customer stratification business context. In terms of basic customers, the Group has implemented an intensive business model and continued to build online channels, in terms of wealth customers, it has explored the franchise model of branches and carried out digital precision marketing with "VIP wealth managers + wealth consultants" as the main body, and for private bank customers, it has provided full-journey companionship services with "private wealth managers + investment consultants" as the main body. Everbright Retail Finance continues to adapt to the diversified investment needs of its customers, and its original intention is to strive to realize the beauty in the hearts of consumers.
In terms of actual implementation, Everbright Retail Finance strengthened the integration of online and offline finance, and promoted the "hyperbolic" development model of retail finance. Deeply cultivate the "first curve" of offline, build a "hall integration" management model of outlets, promote the transformation of outlets from trading centers to customer service, experience and activity centers, expand the online "second curve", build an open ecological platform for wealth management around the construction of dual platforms of "mobile banking APP + cloud payment APP", and build a new momentum for overtaking in retail corners. Driven by the "hyperbola" development model, financial services will be "more appropriate" and "more appropriate", bringing a more "high-quality", "smart" and "convenient" financial service experience.
Everbright Bank's retail finance has always adhered to the "people-centered" development philosophy, adhered to the political and people-oriented nature of financial work, continuously enriched the shelves of financial products, improved service quality and efficiency, paid attention to brand temperature building, provided high-quality solutions for every demand scenario in the whole life cycle of customers, and firmly supported every demand of customers to make beauty shine.
Produced by | Sohu Finance
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