Xiaoxiang Morning News
In order to better meet the diverse needs of newlyweds preparing for high-quality weddings and create high-quality weddings that are closer to the emotions of newlyweds, recently, Hunan Miyoumi Culture Communication Co., Ltd. (hereinafter referred to as MeUMe) has upgraded and renovated its brand MeUMe wedding, pushing the brand to the direction of quality, personalization and emotional art.
Founded in Changsha in 2011, MeUMe is out of the circle with brand reputation and customer trust. Since its establishment, MeUMe has adhered to the brand mission of "helping people with love to express their love", and has achieved a variety of styles and forms of creative presentation. After years of development, MeUMe has become a well-known head brand in Hunan Province.
The brand renewal of MeUMe covers two major sectors: service and vision. In the service part, optimize the service content to create a high-quality service category, and at the visual level, adopt a more personalized and simple visual composition and create a brand image. The brand has been refreshed through an upgrade of the service and visual portfolio.
No.1
Located in the Houhu Art Park, the details are full of humanistic care
"Expressing love for those who love", discover the romantic inspiration in the collision of souls, create a temperament wedding with emotional memory for lovers, as well as an artistic, poetic and unique life experience.
It can be observed from the new site selection of MeUMe Houhu International Art Park that humanistic care has always been advocated and actively promoted by MeUMe. Houhu International Art Park is the first and largest international art district in China, integrating production, education, research and creative transactions. The surrounding environment with a strong humanistic atmosphere provides a humanistic environment for MeUMe's brand upgrade to a great extent. Different from most office buildings in the industry, MeUMe creates a garden-like ecological environment, increasing the opportunity for intimate contact between man and nature, and allowing customers who come to the store to consult get a comprehensive and multi-dimensional sensory experience.
As can be seen from MeUMe's related media platforms, the current wedding products of MeUMe Wedding cover banquet design, corporate activities, commercial beauty and other services. In this optimization and upgrade, MeUMe combines its own advantages to increase more diverse user needs and more detailed service processes. At the same time, it can be seen that in terms of the working environment, MeUMe is based on a small garden-style environment, so that consumers can feel more relaxed after entering the store, slow down to talk about love, and share emotional stories.
No.2
Optimize the service content to make every couple remember for a lifetime
The refined service experience originates from the brand concept of "love as the source, customer first" behind MeUMe. It is understood that MeUMe has collected more and better high-quality resources in the wedding industry to provide more complete and considerate targeted services for different wedding couples. In addition, MeUMe also pays attention to the development of the industry, actively understands the interests of couples preparing for marriage, and improves products and services.
Taking the marriage preparation process as an example, through a comprehensive analysis of the wedding Xi customs and social culture received by the couple, MeUMe tailors the timetable and service details for the wedding couple, from tobacco and alcohol purchase to clothing selection, from scene layout to ceremony process, and effectively solves the anxiety of the wedding couple.
"Today's young people are more focused on personalization in their wedding scenes, from pleasing others to pleasing themselves, and they put their spiritual needs first. "The founders of MeUMe Weddings opened the story of a couple who had been looking for a wedding that would represent their love story. The couple not only have an adventurous personality and love to travel, but they also carefully raised a dog named "Snow Cake" together, and they also love to watch "One Piece" together. In fact, the conventional wedding style cannot accurately meet their demands, so MeUMe took the mysterious forest as their sweet adventure, and boldly chose the witness of their love, the pet "Snow Cake", as the first perspective of the design, to design this gorgeous underwater forest wedding with adventure colors.
No.3
Upgrade your brand's vision to create an emotional, artistic wedding
In addition to the upgrade of the product itself, MeUMe has also created a new visual system. Through visual upgrades such as renewing the logo and creating image IP, the overall style of MeUMe has become more fashionable, youthful and creative.
By comparing the logo before and after the upgrade, you can see that the font design of MeUMe's current logo is more flat, retaining the original key elements and optimizing them, the letters will be simplified from "MeYouMe" to "MeUMe", "U" is like a magnet, combining the two Me into one, under the homonym of Chinese, there is "Mi Youmi Sound, which means that each couple has a "sweet" and "high-quality" quality of life. The letters are recognizable in a simple sans-serif font, implying that they will always maintain a simple and sincere original intention and continue to convey each unique emotion on the road of continuous exploration in the future.
The overall style is more inclined to the cutting-edge brand of the moment. The flattened and more blunt font image is also in line with the natural and friendly product and service experience that MeUMe brings to couples preparing for marriage.
Chen Wei, co-founder and manager of MeUMe Wedding, said that this brand upgrade and rejuvenation is not only a further step in MeUMe's brand exploration, but also another important measure for MeUMe to create an emotional and artistic wedding. In the future, MeUMe will continue to pay attention to the hidden needs of couples preparing for marriage, continue to give full play to the quality advantages of MeUMe, continue to explore brand optimization and upgrading, and bring higher quality products and services to couples preparing for marriage.
About MeUMe:
Founded in Changsha in 2011, it has always been designed with the concept of "emotion, theme and art", providing high-quality customized services for more than 2,000 couples preparing for marriage. The service is meticulous and has been praised repeatedly. It has won the "Top Ten Brands of Wedding Companies in Hunan in ACWI2020", "Top Ten Most Popular Institutions in China in 2018", "High-quality Merchant of the Year in 2018", "Long-term Cooperative Merchant of International Five-star Hotels in Central and South China", "2023 City Selected Brand of the Year"
Concentrate on polishing the quality of the case, output high-quality and high-quality wedding solutions, and the case works have been repeatedly praised by the industry, in addition to sticking to the wedding front, involved in banquet customization, event curation, commercial art and other fields, and the brand influence has gradually broken the circle. It was invited to be the designated design team of the 2019-2020 Marriott Group Wedding Expo, the designated design team of Mango TV scene layout, and the designated curatorial team of the annual meeting of well-known enterprises at home and abroad.