On December 25,
Lei Jun posted,
Today is the 1000th day of Xiaomi's announcement of the official construction of the car,
We officially announced that we will hold the Xiaomi Automotive Technology Conference on December 28.
Related topics #Xiaomi's official announcement of the car press conference# rushed to the hot search on Weibo.
"This time, only technology, not products"
Lei Jun, founder, chairman and CEO of Xiaomi Group, said, "This time, only technology will be released, not products. See you this Thursday, December 28 at 2 p.m. Lei Jun said that it has been 1,000 days since Xiaomi's official announcement of building a car, and many people asked him "why is Xiaomi so slow to build a car", and some friends said, "I heard that electric cars are very easy to build, and a small company with two or three hundred people can get out of the car in less than two years." ”
He replied to the above questions that in today's automobile industry, it is indeed not difficult to save a car. It is to find a benchmark car, do reverse engineering, change the appearance, and it will be completed soon. "But with 200 new cars released on the market every year today, do you need Xiaomi to save another one?"
Therefore, when the Xiaomi car team was first formed, we had a meeting together for three days and three nights, and only discussed a simple question: what kind of car do you want to build when you join Xiaomi?
Lei Jun said, "The development trend of smart electric vehicles is the integration of the automotive industry, the consumer electronics industry and the intelligent ecology, and Xiaomi Auto will comprehensively redefine the technology stack of the automotive industry, which will be a major leap forward in the technology category of the automotive industry." This technology conference will be a culmination of Xiaomi's technology accumulation in the past 13 years. ”
The official blog has more than 70,000 fans
It is worth mentioning that late at night on December 24, Lei Jun just officially announced the official blog of Xiaomi Automobile. The reporter noticed that the number of fans of the blog exceeded 40,000 that night, and as of press time, the number of fans has exceeded 70,000. Some netizens ridiculed, "There is a feeling that I am about to witness history."
That night, Lu Weibing, who was certified as a partner and president of Xiaomi Group, president of the international department, and general manager of the Redmi brand on Weibo, also posted a blog @Xiaomi Auto, and said, "Continue to work overtime tonight." ”
Xiaomi Auto Official Blog
Xiaomi has attracted much attention since it announced its car build
Xiaomi has attracted much attention since it announced its car construction in 2021, and its popularity is increasing day by day. Regarding the progress related to Xiaomi Auto, Lei Jun said on his Weibo on October 25 that Xiaomi Auto is currently progressing very smoothly and will be officially launched in the first half of next year. "When the time is right, I will report to everyone in a centralized manner. ”
On November 15, the Ministry of Industry and Information Technology issued the "Announcement on Road Motor Vehicle Manufacturers and Products" (the 377th batch), and two Xiaomi brand cars were officially unveiled, with the enterprise name of Beijing Automotive Group Off-road Vehicle Co., Ltd. and the production address is: No. 21 Yard, Huanjing Road, Beijing Economic and Technological Development Zone, Beijing.
BAIC Off-Road Vehicle Co., Ltd. is a wholly-owned subsidiary of Beijing Automotive Group Co., Ltd., and the actual controller is Beijing State-owned Assets Supervision and Administration Commission. Being included in the declaration directory of the Ministry of Industry and Information Technology also means that Xiaomi Auto has obtained a "birth permit".
According to the announcement, the product models of Xiaomi brand pure electric sedan are BJ7000MBEVR2 and BJ7000MBEVA1. According to the announcement, the electric sedan should be produced by BAIC, and the trademark is Xiaomi, after all, the corporate name of the two cars is BAIC, not Xiaomi.
According to the reporter's understanding, Xiaomi cars will be produced by Xiaomi Group's Xiaomi factory in the Beijing Economic and Technological Development Zone. According to the Ministry of Industry and Information Technology, the production address of Xiaomi Auto is "No. 21 Yard of Huanjing Road, Beijing Economic and Technological Development Zone, Beijing", which is the location of Xiaomi's self-built factory.
According to CCTV News reported on December 18, Lei Jun told reporters that he feels that Xiaomi has many natural advantages in making cars, because the essence of today's smart electric vehicles is the integration of the automobile industry and the consumer electronics industry, which is a big integration, so entering the automotive industry is a challenge for Xiaomi, and the overall difficulty is controllable.
Lei Jun said that we invested 3,400 engineers in our first car, and the entire R&D investment exceeded 10 billion, and we used more than 10 times the investment. With that in mind, I'm going to do it anyway in a way that I want to get.
In the past six years, Xiaomi's R&D investment has grown at a compound annual growth rate of 38.4%, and it is expected that the total R&D investment will exceed RMB 20 billion in 2023 and RMB 100 billion in the next five years.
User Comments:
As soon as the news came out, entries such as "Xiaomi's official announcement of the car press conference" and "Lei Jun Xiaomi car" immediately rushed to the hot search. Many netizens have received responses to Lei Jun's comments on Weibo, such as "It's coming, it's coming", "Looking forward to the next leaping moment", "Xiaomi cars are coming with technology", "Love to see the release of technology, it's getting stronger and stronger", etc.