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Recently, the "strawberry price" has plunged into the hot search, compared with the high-priced fruits of 30-50 yuan a pound in previous years, the price of strawberries has fallen by 20-30%, which is much cheaper than last year.
Many people are curious, what is the reason for the decline in the price of strawberries, and when will the price drop to the lowest? Let's take a look.
01, strawberry freedom is coming?
The red strawberries are big and plump, which makes consumers salivate, and they always want to eat another one after eating one. There are various varieties of strawberries on the market, such as Hongyan strawberry, Dandong strawberry, cream strawberry, etc., these strawberries have different tastes and make people have endless aftertaste.
For strawberry lovers, the price of strawberries this year is a lot cheaper, and everyone can spend the least amount of money to buy the best quality strawberries.
So, is this news true? The reporters went to the vegetable market to cover the news.
In a fruit supermarket in Gulou District, Nanjing, I saw eye-catching big strawberries being placed in the C position, and their varieties were mainly Sichuan, Dandong, Hongyan strawberries, etc., with prices ranging from 20 to 30 yuan.
The owner of the store said that last year, Dandong strawberries sold for 80 yuan a catty, but this year they were directly cut in half, and the price dropped to 39.9 yuan per catty. Other strawberries are cheaper, with a price of only more than 20 yuan.
Last year's popular market Internet celebrity "white strawberry", last year's price was 50 yuan/catty, and this year it dropped directly to 30 yuan/catty, and consumers can be described as feasting.
The reporter came to the large supermarket again and found that the price of strawberries fell by 20-30% compared with the same period last year, and the price of strawberries dropped by 3-10 yuan per catty. Ms. Wang, a consumer, said excitedly that strawberries were more than 60 yuan a pound last year, but this year they dropped to more than 30 yuan.
However, the cheapest is the vegetable market, the reporter found that the largest, juiciest strawberry is only 15 yuan a catty, and the smaller one is 13 yuan / catty and 9 yuan / catty.
In the Hankou area, strawberry prices also ushered in a sharp decline. On a fruit stall, the large red strawberries are only 28.8 yuan/jin, the small ones are 23.8 yuan/jin, and the cream strawberries are only sold for 18.8 yuan/jin.
Aunt Liu, a consumer, said that last year, cream strawberries were 25 yuan a catty, and Hongyan was sold for 40 yuan a catty, and the price was indeed much cheaper this year.
However, the stall owner said that when the weather was warm some time ago, strawberries were cheaper, and they only sold for 12-15 yuan per catty. Don't look at the cheap price, but the quality is also very good.
In a supermarket chain in Hankou, Zhang Ji and Hongyan strawberries are very popular, and the price is not too expensive, ranging from 23 to 39 yuan per catty, which is much cheaper than more than 50 yuan a catty in previous years. According to an insider, the wholesale price of strawberries is only 18 yuan per catty.
In Jinan, the reporter visited a number of supermarkets and fruit stores, and found that the price of strawberries has dropped to 19.9-35 yuan / box, a box is about 2 catties, so the price of strawberries is really cheap enough.
In a fruit store, the reporter found that Tianbao strawberries, which were sold for 30 yuan a pound last year, have now dropped to 16 yuan a pound. The shopkeeper Lao Wang said that strawberries have been on the market in late October, when a pound could be sold for 100 yuan, but a week later the price began to plunge, in late November has dropped to 15 yuan a catty, and now some strawberries are reduced to 12 yuan a catty, and the price is directly halved compared with last year.
In the Changsha area, the price of strawberries has also dropped significantly, and major supermarkets have used exquisite packaging to attract people to come to buy. Among them, the red jade strawberry was 80 yuan a catty at the beginning of December, but now it has dropped to 50 yuan a catty. And Dandong 99 big strawberries, only 19.8 yuan a catty is more popular.
The reporter then inquired on the online sales platform and found that the price of Zhang Ji's cream strawberries was only 14.9 yuan a catty, while the strawberries in the community group purchase had dropped to less than 10 yuan per catty.
02. The reason for the price reduction of strawberries has been found
Many people are curious, in the past, strawberries were about 50 yuan a catty, why are they so cheap this year? In fact, it is affected by several factors.
1. Large planting area
The mainland is the largest producer and marketer of strawberries, with a production of 2 million tons in 2011, but in 2020 it has added 3.45 million tons, with a compound growth rate of 6%.
I thought that the strawberry production would stabilize, but in 2021, the strawberry output in the mainland will be as high as 3.6825 million tons, which shows its fast growth.
It is also many people who see the huge business opportunities in strawberries, so they have planted strawberries, so that the production of strawberries has increased year by year, increasing by 1.84 times in 10 years.
The main strawberry planting areas in mainland China include Jiangsu, Liaoning, Beijing, Shandong, Anhui, Sichuan, Zhejiang, which can be said to cover the north and south of the river, and its varieties are also diverse, including Hongyan, Ningyu, Miaoxiang, Zhangji, Dandong and so on.
In the past two years, the strawberry planting area has continued to expand, such as the planting area of Jinan urban area in 2022 is 23,000 mu, and this year it will directly increase to 28,000 mu. Ms. Yang, who is engaged in strawberry cultivation in Nanjing, said that she expanded her planting by 3 acres this year, and the first batch of strawberries sold for 130,000 yuan, and she plans to continue to expand the output value next year.
It is also the continuous increase in the planting area of strawberries that makes the market oversupply, and its price is naturally falling sharply.
2. The weather is warm
Although the weather has been cold for the past week or two, the weather is very warm in most parts of the country from November to early December, and this weather is most suitable for strawberry growth.
This point can be seen from the price of strawberry seedlings, in previous years, a strawberry seedling needed 1.2 yuan, but this year's weather is warm, strawberry seedlings grow relatively fast, the price drops to 0.7 yuan a tree, an acre of land can save 4,000 yuan cost.
The weather is hot, the strawberry ripening period is greatly advanced, especially after the winter temperature is relatively high, the strawberry fruit hangs early, the growth is relatively vigorous, and many fruits have turned red and ripe before they grow up.
In mid-December, a cold snap disrupted farmers' planting plans, forcing many farmers to sell early, resulting in a "wave of price cuts".
Lao Sun, the head of the family farm in Yancheng City, admits that this year's temperature is high, and the strawberry production is very considerable. From the analysis of the yield of the first crop, it can be seen that 7 different varieties of strawberries have ushered in high yields, and one mu can produce 3000-5000 catties.
Coupled with the expansion and increase of production in many places this year, the strawberry market is seriously oversupplied this year, so the price of strawberries naturally ushered in a "big dive".
3. Sluggish consumer demand
This year, there are more large strawberries on the market, which has a lot to do with the improvement of farmers' planting techniques. It is understood that many fruit farmers have switched to strawberry varieties and adopted new planting techniques that can produce larger fruits.
But in fact, even though the price of strawberries has fallen by 40%, the demand for strawberry sales is still not too high, and it is not even as high as last year.
This phenomenon is not surprising, this year many agricultural and sideline products prices are not sold, strawberry production is more, sales are not ideal, can only be forced to reduce prices.
03. It will be cheaper from February to March of the next year
Although the price of strawberries has dropped a lot, it is still not too cheap, you must know that the cost of strawberry planting is relatively high, and it needs to be seedling, fertilization, picking, sales, etc. In particular, when harvesting, it needs to be done manually, which again increases the cost
Strawberry growing, on the other hand, has high temperature requirements and needs to be warmed up, which again increases the expenditure. It is understood that strawberries need to invest 300,000 yuan in a greenhouse in one season, which means that it is difficult for strawberries to continue to reduce prices.
Brother Zhang, a netizen in Qingdao, said that the price of strawberries has risen again recently, and last week's Hongyan strawberries were 23 yuan a catty, and he went to buy them again today It has risen to 28 yuan. The boss explained that the temperature has been too cold recently, which has significantly reduced the amount of strawberries produced, and the transportation cost is also increasing, which has caused the price of strawberries to rise.
Many consumers admit that even if the price of strawberries has fallen, it is still not too cheap, after all, 20-30 yuan a pound is still very expensive, compared with apples, bananas, and oranges.
For example, Ms. Hu from Changsha said that she heard about the sharp drop in strawberry prices on the Internet, and immediately went to the fruit store to buy and taste, but when she arrived at the fruit store, she found that the local price of red strawberries was as high as 35 yuan a catty, which was about the same as the same period last year.
However, consumers do not need to worry, some industry insiders analyze, it is expected that a large number of strawberries will be listed in February and March next year, when its price will fall to a historical "low", and strawberry freedom will really come.
Before that, around New Year's Day and the Spring Festival, strawberry prices will rise due to the stimulation of the festival, so everyone must be mentally prepared in advance.
For growers, as the price of strawberries gradually declines, the profits of the growers will also decrease. If you want to continue to maintain a high yield, you should replace it with new varieties recognized by the audience in time, such as Xiangye, Angel No. 8, and Christmas Red Light, these strawberries have not been affected by this "price reduction tide", and they can be sold for 50-60 yuan per catty.
As for why, because the common varieties such as Hongyan, Tianbao, and Zhangji on the market have begun to age, consumers' taste and taste have assimilated, and they are naturally more eager to eat those new varieties of strawberries.