Miaozhen Academy of Marketing Sciences ×GDMS×M360: 2024 China Digital Marketing Trends Reportpdf

Key takeaways

The challenges faced by marketers are closely linked, the environment and market recovery are slow, consumer prices are sensitive, and the development of enterprises is both necessary and demanding: on the one hand, to maintain growth, on the other hand, to reduce costs and improve efficiency, the management says to reshape the brand, but the executive level is struggling with results; If you want long-termism, you should also take into account short-term performance; want to invest in value depression, but reluctant to mainstream channels; I want to measure ROI across platforms, both in the long and short term, but also based on platform rules......

Marketing is getting smarter and smarter, but there seem to be more and more questions, and the answers to many questions can be answered by resorting to technology and data, but more importantly, it is to return to the basic common sense of marketing.

The 2024 version of the trend report was launched at the end of September, after more than 2 months, based on the discussion and release of 257 advertisers and nearly 20 marketing scientists, it includes and interprets the latest investment and development trends in China's marketing industry, and focuses on the most worthy of marketers' attention and solutions.

It is hoped that by reading this well-produced report, the majority of marketers can face 2024 more calmly, with light in their eyes and no panic under their feet.

Source of the report:

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