When traditional culture is integrated into contemporary life after structural reorganization, creative and innovative narratives make our cultural life more poetic and flexible. On December 23rd, with the sound of the piano, the dancing skirts, and the music and dance, the Rong Yi Jiangnan Cultural Brand Series "Xietang Elegance Collection - Han Xizai Takes You to the Winter Solstice" hosted by Xinjian Yuan Yuanrong Development and undertaken by Yuanrong Art Center was elegantly opened in Xietang Old Street.
Well-known cultural scholars, experts and professors, calligraphy and painting artists, qin and music artists, ancient style and food KOLs gathered, following the footsteps of the ancients, traveling into the "Han Xizai's Night Banquet" thousands of years ago, from "looking at the painting" to "entering the painting" to unlock a new immersive cultural tourism experience. In the winter in the south of the Yangtze River, the neon clothes and feather clothes, the music and dance of the prosperous era, and the soft words of Wu Nong, which are thought-provoking, seem to have a dialogue with the ancients.
This gathering is not only a reproduction of the lifestyle of the ancient Chinese, but also focuses on the long cultural history of Xietang Old Street and touches the cultural heritage. At the elegant gathering, Professor Zhou Qin, professor of Soochow University and librarian of Jiangsu Provincial Research Museum of Culture and History, shared the beauty of Suzhou in the four seasons and the elegant lifestyle of Jiangnan from the aspects of the name of Jiangnan, Jiangnan customs, and Jiangnan folk customs.
Not only listening, but also the guests felt the elegant life atmosphere of the south of the Yangtze River in Xietang Old Street in the beautiful garden landscape and the comfortable atmosphere of making tea around the hearth. At the scene, the intangible cultural heritage Soviet-style boat point of Jiangnan Ya Kitchen, the Biluo black tea of Mujin Tea Ceremony, and the Chinese tea of Zhang Dashu in Xietang Old Street outlined the seasonal beauty of Jiangnan with mellow taste.
A number of famous calligraphers and painters splashed ink and created on the spot, integrating the Xietang Yaji and the Jiangnan landscape, flowers and birds into the picture scroll, and jointly writing the four words "Xietang Yaji", which opened the prelude to the series of activities of the Xietang Old Street in the south of the Yangtze River.
In the open courtyard landscape of Xietang Old Street, the humanistic stories of Xietang and the four seasons of Xietang are integrated, and under the all-round display of sight, hearing, food, play, and music, the Xietang elegant lifestyle is immersively experienced, creating a unique cultural IP of "Xietang Yaji", and activating the new economic trend of Xietang Old Street in the afternoon.
Xietang Old Street has a long history, not only bringing together many time-honored brands and handicraft workshops, but also has new cultural and economic formats such as art studios, museums, and art galleries. On the one hand, it undertakes to show the traditional cultural heritage of Jiangnan, and on the other hand, it introduces a fresh and lively multi-creative culture, which is accompanied by classicism and fashion.
In the future, Xinjian Yuan Yuan Rong Development will continue to practice the innovative path of integrated development of business, tourism and culture, continue to promote the gathering of literary and artistic resources, the improvement of consumption energy level and the creation of brand activities, and take the series of brand activities of "Rong Yi Jiangnan" as the starting point to polish the new business card of the city of "Humanistic Jiangnan, Ancient Charm Xietang", and help the park build a new urban center facing the future.
Yangtze Evening News/Purple Cow News reporter Zhang Nan
Proofread by Li Haihui