The battle of Anmuxi's spokesperson: from AB to Bailu, who is right and who is wrong?
The news of An Muxi's official announcement of the new spokesperson has stirred up a thousand waves like a stone, causing a lot of waves in the entertainment industry. From the high-profile AB to the up-and-coming newcomer Bailu, behind this change is not only the competition for business resources, but also the complex interpersonal and interest entanglements in the entertainment industry.
First of all, we must be clear that the image and commercial value of an artist are the cumulative result of their own actions. Although there were accidental factors in the "rollover" encountered by AB, in the final analysis, it was caused by his personal problems. Whether it is off-the-field gossip or other controversies, it should not be a decisive factor in Bailu's endorsement. Bailu can become the new spokesperson, more because her performance in the running man has been recognized by the brand, which is a reflection of her own efforts and strength.
Secondly, we cannot ignore the competition and cooperation in the entertainment industry. AB and Bailu used to be "good sisters", but now they are strangers due to the competition for resources. In fact, competition is the norm in the entertainment industry, but it does not mean that friendship is absent. In business competition, we should advocate the principle of fair and just competition, rather than obtaining benefits by smearing and trampling on others.
For brands, the choice of spokesperson should focus on its fit with the brand and market influence, rather than short-sighted pursuit of temporary popularity. Ambrosi's move was undoubtedly a successful business decision, and they saw the potential and market prospects of Bailu as a new generation of artists. And this decision also brings inspiration to other brands: when choosing a spokesperson, more attention should be paid to the quality and actual performance of the artist, rather than just focusing on their current popularity.
Of course, we should also be tolerant of AB. The entertainment industry is a melting pot in which everyone explores and grows. Mistakes and setbacks are the only way to grow, and we should not deny a person's whole because of temporary setbacks.
Finally, whether it is AB or Bailu, they should take a long-term view and constantly improve their professional quality and moral cultivation. Only in this way can we go further and more stable in the vast world of the entertainment industry. Let's look forward to their ability to bring us more excellent works and positive images in the future.