Internet celebrity Xie Qingshuai's live broadcast with goods turmoil: a big drama of reversal and reversal
In today's era of information explosion, people are becoming more and more sensitive to news and curious about new things. And the incident of Xie Qingshuai has undoubtedly become an Internet storm that has aroused heated discussions among the whole people.
Xie Qingshuai turned the tables from ordinary people against the wind in 23 days
Xie Qingshuai, an ordinary guy, saved up for a down payment with his girlfriend to buy a house, but in just 23 days, he jumped from an ordinary guy to the son of a multimillionaire to an Internet celebrity with 3 million followers, his transformation is amazing. His live broadcast exceeded 5 million sales in the first game, which is impressive.
However, Xie Qingshuai's road to live streaming was not all smooth sailing. While he was working hard to promote his products, he also encountered a lot of doubts and challenges.
Outdated sales routines are still in short supply
In a live broadcast of selling clothing, the female anchor of the brand introduced the original price of 499 yuan, but today she didn't even want 399, she asked Xie Qingshuai to quote the price, but Xie Qingshuai directly pressed the price to 209 yuan. This move was quickly recognized by netizens, who thought that this was Xie Qingshuai playing a routine and was immune to this routine.
This sentence undoubtedly explained what Qingshuai did, which sparked a heated discussion among the majority of netizens. Many netizens have become immune to this routine and have even begun to dislike it. Someone commented: "I'm tired of this kind of live broadcast routine, Xie Qingshuai is just frying cold rice." But some netizens praised his innovative moves: "Although Xie Qingshuai's routine is not new, he can stand out from it, which shows his talent." ”
Can Xie Qingshuai's live broadcast delivery model persist?
However, behind this carnival, we can't ignore a serious question: is Xie Qingshuai's popularity a challenge to the traditional live streaming model, or a blasphemy of consumer trust?
Judging from Xie Qingshuai's live broadcast process, he does have a certain potential as an Internet celebrity. He is good at grasping the rhythm and knows how to stimulate consumers' desire to buy. However, he pursues short-term traffic too much and ignores the long-term interests of consumers. This kind of over-marketing, although it can bring considerable sales in the short term, is a destruction of consumer trust in the long run.
In this incident, we can't ignore the fact that Xie Qingshuai's live broadcast delivery model is actually one of the many Internet celebrities. He is not an exception, but represents the living state of some Internet celebrities today. They rely on hype, over-marketing to get traffic in order to stand out from the competition. However, can this pattern really be sustained?
The gears of fate turned around, and Xie Qingshuai gathered the fragments of the wedding room
Xie Qingshuai, a former ordinary guy, saved up for a down payment with his girlfriend and dreamed of owning his own house one day. However, fate inadvertently opened a door to success for him. He has become an Internet celebrity with 3 million followers at an astonishing speed, and his live broadcast room has also become a must-visit check-in place for fans every day.
In Xie Qingshuai's first live broadcast, he brought his family together and brought a variety of goods to netizens. In the face of the 100,000+ netizens who flocked to the live broadcast room, although Xie Qingshuai seemed a little restrained, he wittily responded to the decision to enter the market in advance. He said: "I am very happy now, I hope that this e-commerce business can have a good result, so that he can be filial to his parents and contribute to the family, I hope everyone will support him." ”
Xie Qingshuai's road to Internet celebrity
Xie Qingshuai's road to Internet celebrity, although interesting, also makes people reflect. In the live streaming industry, innovation and breakthroughs are important, but it is even more important to uphold integrity and respect consumers. If you only pursue short-term traffic and ignore the long-term interests of consumers, how long can this influencer economy last?
From another point of view, Xie Qingshuai's popularity also reflects the current society's desire for success and recognition of innovation. However, in the pursuit of success, we should remain rational and not blindly pursue traffic, but really bring value to consumers. Add another fire to this turmoil.
Netizens are hotly discussed
"It's so ruthless, I didn't expect to bring the goods so quickly"
"Xie Qingshuai, the first anchor with goods who has successfully found relatives on the whole network"
"The end of the search for relatives is to bring goods, I admit that I am sour"
"Xie Qingshuai makes the already wealthy family rich"
In this turmoil, netizens have different opinions. Some people think that Xie Qingshuai is innovating and looking for a way to bring goods through live streaming that suits him, while others think that he is playing a routine and expressing dissatisfaction with this behavior.
Overall, the Xie Qingshuai incident is a big drama of reversal and reversal, which allows us to see the vagaries of the online world.
Wang Baoqiang responded
And this incident also made Xie Qingshuai's reputation famous, and even attracted a response from the famous actor Wang Baoqiang. Wang Baoqiang said that there are many successful stories of family searching, but not all of them are suitable for making movies.
Some netizens believe that Wang Baoqiang's words have a profound meaning and are responding to the questions of the Xie family. And the Xie family also became Internet celebrities overnight. With the help of the popularity of the successful search for relatives, they began a life of live broadcasting. All this seems to be logical, but quietly, the taste has changed.
Originally, the success of the family search was something to celebrate. However, when the Xie family began to take advantage of this touch, consumer social attention, and eat the dividends of the family-seeking group, many netizens began to question. Some people think that it is a pity that they missed Wang Baoqiang's movie. Some people also believe that it is not a good thing for them to use hot traffic to monetize.
In the midst of such controversy, the Xie family still goes their own way. They used the trust they generated, live-streamed goods, and gained more attention. And all this also gave netizens more opinions. Some people suggested that the Xie family should be more pragmatic, use their influence, and do something meaningful, rather than just staying on the surface of the touch.
What do you think about this?