The Oscars are a film event and a luxury event for jewelry and watches.
Jewelry can expose the shoulders and neck as a "human body booth", which is easier to recognize.
Lady Gaga's Tiffany Rhubarb Diamond, Charlize Theron's Bulgari Serpenti Spirit Snake, Laura Dunn's Harry Winston River Necklace, all earned eyeballs.
The exposure of the watch is relatively difficult, it is only the size of a square inch, and it will be obscured by the sleeves.
However, from the red carpet to the awards ceremony to the After Party, from the finalists to the award guests to the Party Party, everyone tried to show their wrists.
Fei Dong wears nearly 6 million Richard Mill (RM), which has won a lot of eyeballs together with Yang Ziqiong's diamond-encrusted RM, and really does not lose the jewelry brand.
Cartier watches have the highest gold content; IWC wins in numbers; Vacheron Constantin and Chopard are responsible for showing love...
Let's take a look at how the 12 watch brands performed at the 91st Academy Awards.
01
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Richard Mill
Let's start with Richard Mill, or Richard Mille, or RM for short, known as Rich Man's must-have accessory. At this year's Oscars, we found 3 pieces.
The most eye-catching is the RM70-01 Alain Prost tourbillon watch, red rubber belt, black carbon fiber asymmetrical shape case, highly recognizable.
Fei Dong did not introduce much, and music fans and hipsters were no strangers to him.
His watch was launched by RM in collaboration with Alain Prost, co-founder of F1 Renault Team, but it has nothing to do with F1, it is related to bicycle road racing.
Alain Prost's hobby is to go to races by bicycle, and this watch adds a "Mileage Accumulated Mileage" display at 12 o'clock, which is presented in a mechanical structure that can display 5-digit total mileage.
The special case shape and rubber strap design are for wearing comfort when holding the handlebar of the bicycle in the right hand; limited to 30 pieces, the official price of more than 5.6 million yuan.
The second piece is worn on the wrist of Chinese actress Yang Ziqiong, R07-01 rose gold chain with fully inlaid diamond version, no complications, the public price of the yuan is nearly 2 million.
Yang Ziqiong and RM relationship is not ordinary, the brand has previously launched a Yang Ziqiong special edition watch: RM 51-01 Tiger and Dragon Michelle Yeoh, "Dragon Fight Tiger Fight", Michelle Yeoh is Yang Ziqiong's English name.
Working with RM, in addition to Yang Ziqiong's first-line international female star status, she is also related to her fiancé Jean Todd.
Jean Todd was the owner of the Ferrari team in the Schumacher era, and together with Schumacher and Ferrari made a glorious history in F1; he later became the president of the FIA and had a good relationship with RM founder Richard Mille.
Coincidentally, it is also an arrangement, Fei Dong and Yang Ziqiong partnered as the award guest, and the two RM watches were in the same frame on the spot.
The third piece appeared on natalie Portman's husband's wrist.
Natalie became famous as a teenager, and the "This Killer Is Not Too Cold" and "Star Wars" series of films are widely known; her husband, although not famous, is an important promoter who won her Oscars - "Black Swan" choreographer Benjamin Mippard is also a talented match.
Benjamin this piece is rm-029 calendar model, the rmb price is 550,000, in the RM world, it is considered to be the beginning.
02
Vacheron Constantin
Jennifer Lopez walks the red carpet with boyfriend Alex Rodriguez.
The boyfriend is no longer an entertainment industry person, but a legendary star of MLB in Major League Baseball, nicknamed A-Rod, who was once the league's top salary record holder.
A-Rod was drafted by the Seattle Mariners to the MLB in 1993 and has played for the Texas Rangers and New York Yankees, making the playoffs 14 times in his career and winning three MVP awards, 10 Silver Rod awards and two Golden Glove Awards.
On the red carpet, A-Rod wears a Vacheron Constantin Patrimony heritage watch, which is quite elegant to match with a white dress; this 40 mm 18K white gold watch, hand-wound movement, the domestic public price of 150,000 yuan.
After the party, the two changed into evening dresses, A-Rod also changed into a Fiftysix Wuluzhi series of blue disc full calendar watches, new in 2019, the price is 175,000 yuan.
I wonder if A-Rod will be Jennifer's true destiny?
03
Panerai
"Freehand Climbing" won this year's Academy Award for Best Documentary Feature. Record the story of climber Alex Hornold, who climbed El Capitan, a famous climbing resort in Yosemite National Park, with his bare hands.
It's a perfect or deadly sport challenge: more than 900 meters of cliffs, unprotected, climbed with your hands and hiking boots, and shattered to pieces when you missed.
Chinese-American film director Jimmy Chin, also a mountaineer, explorer and national geographic cinematographer, has worked with Alex to shoot expedition blockbusters for National Geographic.
When Jimmy Chin took the stage to accept the award, he wore a Panerai Luminor Lumino GMT watch on his wrist. Both the film and the director fit well with Panerai's adventurous spirit.
At the 2019 Geneva Watch Show, Panerai launched several special limited edition watches, inviting watch owners to explore free diving, Arctic ice and snow adventure and other experience activities that challenge human limits.
Now it looks like the 2020 experience should be a freehand climbing. Jimmy Chin's watch model is Pam01320, 44 mm steel shell, THE NOMINAL PRICE IS 64,000.
04
Patek Philippe
After the awards ceremony, The After Party is a time for the stars to party.
Michelle Rodriguez, an actress in the Fast and Furious film series, helps producer Mohammed Al Turki eat burgers. Michelle's angle looks like Princess Meghan.
Producer Mohammed wears a Patek Philippe annual calendar watch with model 5146, 18K white gold, and the domestic public price is 480,000 yuan.
Patek Philippe annual calendar function was born in 1996, this 5146 plus the window shows the model 5396 model of the week month, is the brand's second main sales, leather strap style public price of more than 300,000.
Instead of buying a Nautilus steel watch at an ultra-fair price, it is better to choose one of the two models in the past, which is classic and practical.
05
Cartier
Cartier is the biggest winner of this Oscar - it has selected both Best Actor and Best Supporting Actor.
Rami Marek was named emperor for the film "Bohemian Rhapsody". He wears a Tank watch on his wrist, the case curvature is "American tank", stainless steel version, the public price of 43,000 yuan.
Watch fans are no strangers to the Tank series: in 1917, Cartier was inspired by the tanks born in World War I, and was one of Cartier's earliest watch series, and later derived from the classic tank, French tank, British tank and other sub-series.
Many celebrities have worn Tank watches, such as Dai Fei.
The best supporting actor is Mahesara Ali, who became popular for "House of Cards", who won the prize for "Green Book"; in the new work "Alita" produced by Cameron, Ali also starred as a supporting actor, the main villain.
Ali wore the Cartier Sandus series skeleton watch to receive the award, steel shell, public price of 200,000 yuan.
Born in 1904, the Sandus collection is Cartier's oldest watch collection, inspired by the needs of Brazilian aviator Albert Sandoz-Dumont to fly a flying machine.
06
IWC
IWC is probably the watch brand worn the most by this year's Oscar stars.
The first is brand ambassador Bradley Cooper, who was nominated for this year's Oscar for Best Actor for "A Star Is Born.".
He wears an IWC Grand Pilot's Watch, with a unique motif engraved on the back, derived from a line in Antoni Saint-Exupéry's masterpiece The Little Prince: "Only with the mind can you see the essence of things".
The watch will be auctioned online at Sotheby's for a starting price of $16,000, and the proceeds will be donated to the Anthony Saint-Exupéry Youth Foundation.
Next up are the awards guests, from Marvel movie hero, "Ant-Man" Paul Luther and "Captain America" Chris Evans.
Ant-Man wears a blue plate steel shell "Portuguese Seven", the public value is 93,600;
Captain America wears a brown-faced red gold "Portuguese Meter" with a public price of 117,000.
Henry Gore, the male protagonist of the 2018 Hollywood Asian topical film "Picking Gold", wears a black plate steel version of "Portugal Seven", and the public price is also 93,600.
In addition, the director and star of the classic American drama "Office" B.J. Novak, who wore a white-faced steel version of "Portuguese Meter" at the After Party event, was priced at 53,600 yuan.
07
Breitling
One of Breitling's spokespeople, American actor Adam Driver, was also nominated for an Academy Award for Best Supporting Actor for "The Black Party.".
Compared with Breitling's other two spokespeople, Brad Pitt and Charlize Theron, Adam is not well-known in China, and he is not a face value but an acting school.
On the Oscar red carpet, Adam wears the steel version of the new Puya series automatic watch launched by Breitling in 2018, with a public price of more than 30,000 yuan.
08
Jaeger-LeCoultre
Spike Lee, director and screenwriter of "The Black Party," won the award for Best Adapted Screenplay, and when he took the stage to accept the award, he jumped up and hugged Samuel Jackson.
Spike Lee is closely related to Jaeger-LeCoultre, and he wore the Jaeger-LeCoultre Series watch at the Golden Globe Award.
This time at the Oscars, he wore the Jaeger-LeCoultre flip series, a small seconds large steel model, and the public price was 49,000 yuan.
Nicholas Holt, who starred in "Darling", also wore a Jaeger-LeCoultre flip when attending the red carpet, which is a rose gold double-sided watch, which can be used in two places, with a public price of 170,000 yuan.
09
Chopin
In 2018, Puyaka Chopra and Nick Jonas, who had just held a luxurious wedding in Bollywood, India, apparently had not yet passed the honeymoon period, and the Oscars ceremony continued to get tired of getting together.
On Nick's wrist is the Chopard L.U.C series watch, the large date moon phase model, the rose gold case, the domestic public price of more than 200,000 yuan.
10
Rolex
There are many couples who show affection at the Oscars, and Kelly Repa and Mark Consus are also a couple.
Although not a big star, the watch on Mark's hand is a "big name" - Rolex antique Daytona.
Over the years, the antique Daytona has taken off with the auction records of the "Paul Newman Noodles" table of more than 100 million. Antiques from the 1960s to the 1970s that were similar in quality were auctioned for more than $100,000.
Rolex is actually an official partner of the Oscars and has been an honorary sponsor of the Academy Awards since 2017.
11
Audemars Piguet
After the Party, there will also be a lot of sports stars to come and entertain together, some popular, some retired.
The tennis superstar "Serena Williams", once ruled the tennis world with her sister "Dawei" for several years. In recent years, it is still active in the tennis world, but its fame is not as good as that year.
Watch fans must be familiar with the watch on her wrist, from the Audemars Piguet Royal Oak series, frost gold, 37 mm size version, the domestic public price of 368,000.
12
Apple Watch
Bryant and his wife also attended the After Party event, holding ko-in-law's bulging belly, and their fourth daughter is coming.
Basketball superstars did not wear Audemars Piguet, did not wear Rolex, did not wear nautilus, did not wear Vacheron Constantin, but it was an apple watch, which was very unexpected.
There are many watch brands in this feast, some of which are naturally the personal belongings of celebrities, and some of which come from brands like large pieces of jewelry.
Jewelry and watch brands are trying their best to use such global events to convey their brand image to more people.
Maybe there's nothing going on at the moment, but when they need to buy, of course, the first thing that comes to mind is the brand that once left an impression on him.
The 91st Oscars, which watch brand impressed you?