In 2023, national fitness will be in full bloom

NANJING, Dec. 23 (Xinhua) -- In 2023, national fitness will be in full bloom

Xinhua News Agency reporter

"Village Super" and "Village BA" are going to the world, road running events are in full swing, grassroots mass events such as community games are in the ascendant, and a new round of "ice and snow season" is reaching a climax...... In 2023, China's national fitness industry will flourish, bursting out with great vitality and potential, helping sports become a way of life for more Chinese, and contributing to the construction of a sports power and a healthy China.

The phenomenal "village super" has led to the blossoming of mass events everywhere

On December 12, the grassroots football coach training project of "Learning to Premier League" was officially launched in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, the birthplace of "Village Super". This is the first project after the "Village Super League" and the Premier League reached a strategic cooperation agreement, and 44 local primary and secondary school coaches received a four-day training.

The "Village Super League" and the Premier League, it seems that the two sides with a huge "level" gap in the football field can successfully hold hands, because of the explosion of this rural football game out of the circle and becoming a phenomenal "Internet celebrity" event in the sports field in 2023. From May to July, the Rongjiang (Sanbao Dong Village) and the United States Country Football Super League held a total of 98 matches, attracting millions of people to watch the games, more than 50 million online onlookers, and the entire network traffic exceeded 30 billion times.

Xu Bo, the magistrate of Rongjiang County, believes that the "village super" is like a door, allowing the world to enter Guizhou, let Guizhou go to the world, and let football return to the happiness brought by sports itself.

Coincidentally. At the final of the Xinjiang "Artush Cup" Xinjiang Football Invitational Tournament, tens of thousands of people watched the game, and the live broadcast room had more than one million online viewers. Muradin Parhati, a 35-year-old fan who carried his 5-year-old son on his shoulders to watch the final, said: "In Artush, whenever there is a football match, no matter who the two sides are or what level of the game, there will be a crowd of spectators. ”

Let sports return to its origins, and the popularity of "head" mass events such as "Village Super" will also promote the 2023 National Fitness Events to blossom all over the country. Ding Dong, director of the Mass Department of the General Administration of Sports of the People's Republic of China, said that these spontaneous grassroots mass events have been vigorously carried out and have attracted wide attention and welcome, indicating that the mass foundation is very deep. "We must encourage localities to hold prosperous, colorful, and distinctive mass events, and we must do it to the masses and in the hearts of the masses. ”

In 2023, small and diverse national fitness events represented by the community games will be vigorously carried out. Chen Hongxia, deputy director of the Mass Sports Department of the Xinjiang Sports Bureau, said that as of mid-December, Xinjiang had held more than 70,000 mass sports events of various kinds, with more than 12.6 million participants. In Jiangsu, there are not only provincial-level community games, but also districted cities and county-level cities have also held community games, and "sports events at the doorstep" are widely welcomed by the masses.

Road running is "hard to find" leading the national fitness boom

After a trough period caused by the pandemic, road running events will usher in a big outbreak again in 2023. A number of road running event operators told reporters that 2023 will be busy from the beginning of the year to the end of the year, and it has recovered to the most prosperous stage of road running in 2019 in terms of popularity.

From the Xima and Xiamen horses in the first half of the year to the northern horses and Shangma in the second half of the year...... "hard to find" is still the "standard" for many marathon events. At the Beijing Marathon, a total of 2,402 runners successfully "broke three", significantly breaking the original record.

At present, this road running craze is still continuing. On December 5, the Chongqing Marathon launched registration for the 2024 event, and the number of registrations exceeded 100,000 on the first day, setting a new record for the event. The Xiamen Marathon, which will start on January 7, 2024, also has a record number of 136105 registrations.

Not only marathons are popular, but also various mass events such as cross-country running, cycling, and mountaineering are also in full swing, and behind them is that more and more people have a deeper and more comprehensive understanding and cognition of sports and fitness. According to the survey organized by the General Administration of Sports of the People's Republic of China, the proportion of young people participating in physical exercise has returned to the pre-epidemic level, and the proportion of middle-aged and elderly people aged 50-69 participating in physical exercise has increased, and more than 80% of the interviewed people said that their willingness to participate in physical exercise has increased significantly.

Nowadays, more and more people are beginning to take sports as a part of their lives, and the concept of "exercise is health" is gradually taking root in the hearts of the people. As of the beginning of December, more than 190 events have been launched for the 2023 National Fitness Online Games, with more than 15.55 million direct participants. During the "Double Festival" holiday from September 29 to October 6 this year, the public sports venues that enjoy central financial subsidies were opened to the public with an area of 21 million square meters and received 12.11 million people.

Ice and snow sports have gradually become the mainstream choice

Entering the ice and snow season, the search popularity of "skiing" on major platforms has increased significantly. According to big data from multiple platforms, the number of ticket bookings for ski resorts across the country has far exceeded that of the same period in 2019, and ice and snow sports are gradually becoming the mainstream choice of national fitness.

Since the beginning of winter, the Beijing Winter Olympics venues have been intensively welcoming high-level international and domestic events, continuously boosting the public's enthusiasm for participating in ice and snow sports. Chen Jie, deputy director of the Beijing Municipal Sports Bureau, said: "The venue facilities and experience of the Winter Olympics are a valuable asset for the development of ice and snow sports, and more importantly, the ice and snow will be transformed from a 'cold resource' to a 'hot industry'. According to statistics, the "Ice Ribbon" has received more than 500,000 visitors since it was officially opened to the public in July 2022.

With the popularity of ice and snow sports, Xinjiang has become a "skiing paradise" in the hearts of many skiers. At present, there are 188 ice and snow resorts of various types in Xinjiang, including 101 ski resorts, and 14 prefectures and cities have ice and snow venues. Shi Zhiqiang, general manager of Xinjiang Altai Mountain Ice and Snow Tourism Co., Ltd., said that the Altay General Mountain Ski Resort now receives about 3,500 people a day. Since its opening on November 18, Xinjiang Silk Road Ski Resort has received more than 45,000 skiers.

Not only have ski resorts in Northeast China, Xinjiang, Inner Mongolia and other places become popular destinations, but southern provinces such as Jiangsu have also carried out ice and snow sports based on their own resources and advantages. Zhu Di, general manager of Wuxi Hot Snow Miracle Ski Resort, an indoor ski resort, said: "Taking advantage of the east wind of the Beijing Winter Olympics, there are obviously more skiers in the south, and more people are willing to buy equipment and become regular customers and true enthusiasts." "Nowadays, more than 70% of the ski resorts are from other places, and it has become the first choice for many ski enthusiasts in the surrounding area for short-distance travel. (Reporter: Wang Hengzhi, Wu Junkuan, Ma Kai, Li Chunyu, Huang Yaoman) (end)