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Now many old domestic products are engaged in OEM, to be honest, no matter what kind of garbage is sold, as long as the old brand is labeled, more advertising, it will definitely become a famous good product.
Just because you have swiped a lot of advertisements, you think that it is a big brand product, something that everyone is recommending, is it really good? In fact, it is just that if you spend enough on advertising and make enough profits, you are just cutting leeks.
Some old enterprises can easily make a lot of money by selling a trademark, and they bother to invest in research and development of what products? They have all chosen the way of OEM, only concerned about collecting money, who cares whether you consumers live or die. For consumers, what they buy is the IQ tax, remember not to feel helpless, check more information to know which are junk products.
If you are not careful, you can buy a fake. Looking at these 5 brands that sell "OEM", Tongrentang is the most surprising, and Renhe is even more excessive.
Tongindo
There are all kinds of products of Beijing Tong Ren Tang on the market, how to distinguish them? The easiest way is to see whether the appearance of the goods has the Shuanglong logo of Tong Ren Tang, which is the most direct clue! All the products that do not have the Double Dragon logo but have Beijing Tong Ren Tang written on them are all OEM.
It is understood that the cost of OEM a category is at least 100,000 yuan. Because of the high conversion rate of many big brands, many people are willing to OEM these big brands.
From an ad conversion rate perspective:
For example, let's say you have an advertising cost of 100,000 yuan, if you create your own brand, you may be able to attract 300,000 yuan in sales, and the click-through rate conversion rate is about 10%, and this is still if your advertising content packaging is very good.
However, if it is replaced by some well-known brands, such as Renhe Pharmaceutical or Tong Ren Tang, the conversion rate can reach 60~70%.
Do you understand what this concept is? It is equivalent to spending 100,000 yuan on advertising, and you can get two or three times the return. That's why a lot of people are willing to white-label big names.
Let's talk about brand premium: For example, if you have your own brand, a product is priced at 39 yuan, while a big brand is priced at 59 yuan, although the quality of your product may be the same as that of a big brand, but the trademark is different.
Nanjing Tong Ren Tang is an old brand with a long history, which originated in 1926, formerly known as Beijing Tong Ren Tang Kyoto Lejia Old Store Nanjing Branch. It's still a time-honored brand,
Therefore, in the eyes of many people, Nanjing Tong Ren Tang is a very trustworthy old brand.
However, today's Nanjing Tong Ren Tang is like the Antarctic people, and it can be found in everything.
If you search for "Nanjing Tong Ren Tang" on an e-commerce platform, there are more than 20,000 results
In terms of products, the products named after Nanjing Tong Ren Tang are even more varied.
There are anti-hair loss shampoos, scar removal products, protein powders, cough patches, dendrobium luminous pills for kidney deficiency, ejiao cakes, deer antler tablets, and even acne treatments.
Many of them no longer belong to the category of drugs, but they have been labeled as Nanjing Tong Ren Tang, making many people who do not know the inside story mistakenly believe that they are produced by Nanjing Tong Ren Tang himself.
In fact, these are all stores authorized by Nanjing Tong Ren Tang, and there are two ways to authorize, one is to authorize the dealer, and the other is to authorize the factory. Unlike other OEM companies, Nanjing Tong Ren Tang openly admits this matter. In the advertisement they released, Nanjing Tong Ren Tang made it clear that Nanjing Tong Ren Tang OEM processing - let you realize your creative dreams.
Antarctic Man:
Today's Antarctic people are like a big grocery store that can do anything, go to the e-commerce platform to search, Antarctic people have countless brand products, not only a variety of clothing, but also electrical appliances and so on. But in fact, these products branded as Antarctic people are all OEM goods, not produced by Antarctic people.
Back in 2008, the market situation was not good, and the Antarctic people began a change, and the object of imitation turned out to be Hengyuanxiang. Seeing that Hengyuanxiang could easily make a lot of money by selling brand licensing, Antarctic people also followed suit and started the business of brand licensing. Today, Antarctic people have authorized 7,337 stores, and the number of cooperative dealers has reached 6,079, so searching for Antarctic people on the Internet will pop up a large number of specialty stores. However, Antarctic people only care about collecting licensing fees and do not control the quality of products, resulting in many people buying extremely poor quality Antarctic brand clothing.
Benevolence:
Renhe Pharmaceutical, which has been very popular recently, seems to be a big living person in Guangzhou, and 100,000 yuan can be branded with the name of Renhe, which is simply an Antarctic person in the pharmaceutical industry.
A staff member of Renhe Pharmaceutical broke the news: "There are too many OEM products, each product is different, and the gross profit margin of all OEM products is less than 30% on average." ”
Renhe Pharmaceutical is really hard to describe.
Those vitamins, which are produced in Anhui and Jiangxi, are all labeled as Renhe. Ordinary people don't understand, but you must be careful not to buy, and there are not many people who know how to do it, because these are basically inferior products.
Remember that box of ibuprofen? In Beijing in December, it was a rarity. I remember that at the beginning of December 2022, a fast medicine platform successfully grabbed a box, and after the takeaway was delivered to my home, I began to stare at the "human" logo with white characters on a red background on the medicine box in a daze.
This logo is all too familiar.
Then, in just a few minutes, I found five things from home that had this logo printed on them: Renhe Mask, Renhe Mask, Renhe Toilet Water, Renhe Iodophor Cotton Swab, and Ren and Ibuprofen that I had just received.
It turns out that this logo is everywhere.
Curiosity pushed me to delve deeper into the topic, and it turned out that my life was influenced by Renhe everywhere. When I was a child, I was dominated by the magic sound of "washing and washing healthier" in women's Yanjie advertisements, and in the summer, I was affected by the advertisements of Renhe Happy Men, and even the platform of fast medicine itself is the second venture of the founder of Renhe.
What you think you're buying is pure kernel and ibuprofen, but it's actually an OEM product.
Do you know how many different products there are under Renhe Pharmaceutical? From prescription drugs, over-the-counter drugs, to skin care products such as facial masks and facial cleansers, to daily necessities such as mosquito repellent toilet water, wet wipes, dental floss, etc., the LOGO of Renhe with white letters on a red background is spreading to all corners of our lives like wildfire.
How can a pharmaceutical company quickly get involved and produce such a wide range of unrelated products? It turns out that this is the magic of white labeling, a more common method in the textile and apparel industry.
correction
For drugs and health products, the easiest way to identify them is to check whether they are produced by the main factory. There are a lot of OEM goods for this brand, because the reputation of the correction is so good that it attracts many other companies to put his label on it, just to make money lying down.
What is the concept of earning while lying down? It is easy to make a profit without effort. The quality of these OEM goods cannot be guaranteed, so you should be careful when purchasing, unless it is a drug from the correction factory, and it is best to avoid buying products produced by other manufacturers and marked with correction labels.
When it comes to Renhe, Sunflower, and Correction, everyone should be familiar with these brands, and their advertising slogans are probably deeply imprinted in my mind.
Whether it is Renhe's "Wash and Wash Healthier" or Sunflower Pharmaceutical's "Little Sunflower Mother Class Started", as well as Correction Pharmaceutical's "Conscience Medicine, Correction First", these familiar advertising slogans have made Renhe, Sunflower, and Correction a trusted pharmaceutical brand.
However, in recent years, some consumers have found that the products around us are printed with the logos of Renhe, Correction, and Sunflower, whether it is prescription drugs, over-the-counter drugs, health products, or facial cleansers, skin care products, to wet wipes and toilet water, their influence is expanding and penetrating into all aspects of our lives.
When these products are stamped with the "gold mark" of a well-known pharmaceutical company, even if the price is slightly higher, it can attract some people to buy based on trust. But in reality, these products are not produced by well-known pharmaceutical companies, but are OEM, and the real manufacturers are often other companies.
In the case of correction, for example, one of their products called "Calcium, Iron and Zinc Chewable Tablets" is actually produced by a company in Shandong.
Konka
Konka, originally a brand that monopolized TVs, but now it sells everything, even fascia guns. Maybe I saw that the fascia gun market was hot, so I decided to plug in, and that's it.
Therefore, Konka's fascia guns are mainly bargains, after all, they do not plan to develop their own, but only participate in price competition. Due to the advantages of the brand, Konka's shipping cost is relatively low, so it can achieve both price and performance, and therefore sales are very good.
However, when it comes to relaxation, all I can say is so-so. The most critical part of the fascia gun is the motor, as it determines the relaxation effect and quality fundamentally. The second is the transmission components, control chips, batteries and other related configurations, which can only be coordinated with the motor of the fascia gun to achieve a perfect relaxation experience.
So, every part of the fascia gun must not be sloppy, otherwise it is likely that there will be frequent minor problems. Although the price of Konka's fascia gun is between one or two hundred, it is indeed lacking in terms of excellent material, which is why I think Konka's fascia gun has a general relaxation effect.
For example, Konka's reverse osmosis water purifier is also an OEM product. Someone spent 2998 yuan to buy this water purifier, and it also came with 5 water purification cartridges. However, it is doubtful that these cartridges do not have any branding on the packaging and are sold with Konka water purifiers. Eventually, the purchaser found that the invoice was not compliant, and the online search failed to find the relevant wading approval, indicating that this was an OEM three-no product, which may involve fraud, especially for the elderly.
At present, domestic small household appliance brands are mainly focused on cost control. In this regard, brands such as Midea, Oaks, and Joyoung are relatively successful and occupy a dominant position in the small household appliance market. There are also some brands that mainly rely on people-friendly prices to win, such as Konka, TCL, Changhong, etc. The quality performance of these brands in home use is acceptable.
On the contrary, brands such as Zhigao, Xinfei, Yangzi, Wanbao, Xianke and other brands, in addition to air conditioners, other small household appliances are almost all OEM. These brands only pay a licensing fee to the small manufacturer, and the small manufacturer does everything else. Especially in recent years, due to the fierce competition among small household appliance brands, many brands no longer develop new molds in order to save money, but use general molds, which further reduces product costs.