Young people take over Taotian Group in an all-round way.
Today, Wu Yongming, who has just served as the CEO of Taotian Group for 48 hours, announced the latest organizational decision of Taotian Group, and the younger management team will take over the baton in an all-round way.
Six young managers, including Wu Jia, Chu Duan, Jia Luo, Yiman, Shaoyou, and Daofang, were appointed to lead the key businesses of Taotian Group and report directly to Wu Yongming. At the same time, Wu Yongming put forward a request to Taotian Group: face up to the status quo and start a new business.
According to the latest organizational decision, the six core management divisions are as follows:
Wu Jia leads the User Platform Division and Alimama Division, and continues to serve as the President of Ali Intelligent Business Group, while he leads the Taobao Division, Taotian Merchant Platform Department, and Taotian Customer Satisfaction Department, Jia Luo leads the Tmall Division, Yiman leads the M2C Division, Shaoyou leads the Apparel Development Department, and Daofang leads the Taobao Live and Content Division.
Among them, Wu Jia and Chu Duan were transferred from other business groups to Taotian new positions, and the job responsibilities of the other four managers have also changed.
What is the origin of the 6 young executives who have been entrusted with important tasks?
85 years Wu Jia: School enrollment into Ali led Quark all the way
Wu Jia, who served as Taotian User Platform Division and Alimama Division, is a post-85 generation and a native of Xi'an, Shaanxi.
Wu Jia graduated from Zhejiang University in 2010 with a major in information and electronic engineering, and joined Alibaba Group as a senior technical expert of Alibaba Cloud.
Wu Jia, who came from a technical background, accumulated rich experience in the front line of technology development and quickly entered the management level.
In December 2017, Wu Jia was appointed as the general manager of the UC business unit of Alida Entertainment.
Half a year later, Ali's innovative business group was established, and Wu Jia was responsible for the business development and product innovation of UC Division, Shuqi Division, and Intelligent Marketing Division.
In August 2021, Alibaba announced an organizational upgrade, and Wu Jia served as the president of Alibaba's intelligent information business group.
Wu Jia's main achievement is to cultivate and incubate quarks.
Many people are not familiar with quarks, and even within Ali, it used to be a marginal and slightly mysterious department. Until November, Wu Yongming's earnings call defined Quark, Xianyu, 1688, and DingTalk as the "four tigers" business that Alibaba will focus on developing, and it is the first batch of strategic-level innovative businesses.
Many people's impression of quark stems from the advertising slogan "Choose the right volunteer, get on quark" at the bus stop a few years ago.
At that time, the college entrance examination had just ended, and many students and parents were struggling to fill in the volunteer application. Compared with the college entrance examination voluntary filling service fee of tens of thousands, Quark has successfully attracted a large number of users in a short period of time.
Quark is a new generation of mobile search products with a minimalist style. Judging from the current public data, Quark has accumulated more than 100 million users, and often ranks first in the free list of the Apple Store, especially popular with many young users.
In September this year, Quark's daily active users increased by 35% year-on-year, which is a rare product that can maintain double-digit high growth for Alibaba and even the entire Internet industry.
However, Wu Jia himself is very low-key and rarely appears in public, which is very in line with the low-key and pragmatic personality of a technical man.
Location: The creation of Xianyu in the pantry set off a wave of domestic second-hand economy
In the latest letter of appointment, the division will lead the Taobao Division, the Taotian Merchant Platform Department and the Taotian Customer Satisfaction Department.
Chen Weiye (nickname: Chuduan), who is currently the chief operating officer of Ele.me, is best known in Ali as a start-up of Xianyu.
In 2014, in a pantry in Alibaba's Xixi Park, as a product manager, he and more than 20 young people rushed to work day and night, and three months later, Xianyu was officially launched.
At that time, the Taobao page had a channel called "Taobao Second-hand". While many people are buying and buying on the "almighty Taobao", there are more and more idle items, so they begin to dispose of idle items in Taobao registered stores.
The rise in transaction volume data has attracted the attention of the department, and he believes that it may become an opportunity under the wave of consumption.
At the beginning, the prototype of the department was "fun exchange", and after completing the deduction, because I couldn't find the main business direction, I found the then Ali COO Xiaoyaozi to discuss. Xiaoyaozi suggested that to do a community instead of e-commerce, you can try to associate the business of "Fun Exchange" and "Taobao Second-hand" channels.
In this way, more than 20 young people, crowded in the office set up in the pantry, combined with "Taobao second-hand" to develop a simple APP, named "Xianyu".
The division is the person in charge of Xianyu's longest-serving tenure. In the past five years, Xianyu has been developed from scratch, spun off and independent, and set off a wave of China's second-hand economy, firmly positioning the C2C-based sharing economy, and also bringing new possibilities to Ali social + e-commerce, and is also deeply loved by young people.
In May this year, Xianyu held the 2023 product upgrade conference and revealed the latest data, and the number of Xianyu users has exceeded 500 million. Moreover, post-95 users account for 43%, post-00s account for 22%, the release scale is nearly 100 million, and the number of online products has exceeded 1 billion.
During his tenure as the chief operating officer of Ele.me, he led the brand value direction of Ele.me's "rest assured and on-time delivery", and created the phenomenal marketing "guess the answer for free".
Jia Luo: 18 years of service Ali marketing master
Jia Luo, formerly known as Liu Bo, is one of the youngest vice presidents of Ali after the 80s. He will be in charge of the Tmall business unit.
Jia Luo is also a typical old Ali person, joined Ali in 2005, served Ali for more than 18 years, and is a key figure in Ali e-commerce.
Jialuo has been responsible for Taobao Marketing Department, Taobao University, Juhuasuan Division, Tmall Marketing Platform Division, Alimama and so on.
Jia Luo is a master of marketing and is the external spokesperson of Tmall Double 11 over the years, and he can be seen almost every year on Double 11. He has also brought many innovative marketing methods to Taobao and Tmall, such as "Tmall Little Black Box", "Tmall Brand Day", and "Tmall Category Day".
Before joining Xianyu, Alimama under his charge had an advertising revenue of 316.4 billion yuan in 2021, accounting for 37.8% of Alibaba's annual revenue, which is the largest source of revenue for Alibaba Group.
Many people's impression of Jia Luo is: very strong speech ability, good eloquence, fast brain, logical thinking. He is also one of the very few executives who have remained firmly at the core of the year's reshuffle.
Yiman: The only female executive
Yiman, formerly known as Liu Yiman, is the only woman among the six core executives. Next, he will be responsible for the M2C division.
Yiman joined Alibaba in 2012 and is responsible for the key account operation of the Tmall marketing department. After 2016, he was responsible for Tmall Global Purchasing, and later transferred to Tmall Supermarket as the general manager.
During the Tmall supermarket, Yiman reorganized the positioning of Maochao, focusing on the characteristics of high-quality, high-repurchase, and high-tier markets, mainly covering the three core groups of housewife families, new mother families and two-person worlds, in addition, the private domain traffic, users, and supply chain capabilities are fully opened to brand merchants, from the simple supply and supply model in the past to business cooperation.
"Buy in the morning, arrive in the afternoon, buy in the evening, arrive in the morning", in March this year, Maochao launched a half-day delivery service, redefining the meaning of B2C e-commerce express delivery.
Every time she makes a public appearance, Yiman is a standard image of an elite woman in the workplace, speaking quickly and thinking clearly. Under the appearance of the profession, the cuteness of the girl next door is often revealed.
Shaoyou: The youngest core executive has been promoted to two levels in 3 years
Shaoyou, who was 87 years old, was the youngest executive in this reshuffle and was entrusted with the important task of taking charge of the newly established apparel development department.
Shaoyou, formerly known as Wang Tingxiang, was previously responsible for operations in Hema, Taoxianda, Taocaicai, etc., and began to take over shopping last year.
During his time in charge, Taobao Shopping introduced a large amount of non-e-commerce content, which increased the overall user time of Taobao.
On the day of Double 11 this year, Shaoyou made his first public appearance to share with the media some of his observations after Taobao was made into content.
According to the latest data from QuestMobile, during the first wave of sales on Double 11, the number of daily active users of Taobao APP exceeded 500 million for four consecutive days, breaking the historical record. According to the total population of 1.412 billion according to public data in 2022, that is to say, in these four days, 35% of the country's people are shopping on Taobao.
This is a good result of Taobao's continuous investment in content.
From an operator to one of the core executives of Taotian Group, Shaoyou's promotion within Alibaba is astonishing. He was promoted two levels in a row for three years.
Daofang: Old Ali, who was born in technology, accelerated the construction of Taobao content live broadcast
Daofang's original name was Cheng Daofang, and Ali likes to call him "Daoye" internally.
Born in 1984, Daofang Technology was born, joined Alibaba in 2013, and is the former CEO of VMate, a short video application.
VMate is an innovative business incubated by Alibaba UC in India in 2017, a short video UGC content community product for young Indians, focusing on the life records and sharing of ordinary people.
In the Indian market, the monthly active users were close to 50 million, and VMate once became the third largest short video platform after TikTok and Likee. However, due to Indian policy reasons, VMate was finally taken off the shelves.
Daofang was also transferred to Taobao Live to be in charge of the short video platform "Diantao". Under the leadership of Daofang, Taobao Live is becoming professional, interesting and diverse.
It not only attracted top cross-platform entry such as Yuanwang, TVB, Dongfang Selection, and Make a Friend, but also accelerated the entry of Internet celebrities and anchors from all walks of life. Industry data shows that in the past year, Taobao Live has attracted at least more than 500,000 new Internet celebrity anchors from various platforms to take root in Taobao.
In addition to bringing goods, Daofang has accelerated the construction of content live broadcast and enriched the Taobao live broadcast ecology.
Thousands of content experts have been introduced, and functions such as "buying and buying" and rewarding have been opened, and a group of "non-business" content experts have been born in talent shows, fashion trends, and sojourn life. For example, the unpopular singer Lao Cao, the big Qiao and the little Qiao who show the folk dance through the live broadcast room, etc.
On September 12, Wu Yongming, who had just assumed the post of CEO of Ali Group, called on Ali people to "reshape user value with the determination to start a business again", and emphasized: "We will resolutely implement the rejuvenation of the team, let the young main managers refresh the business management team, and create a mechanism and cultural environment for more young Ali people to become the core strength of Alibaba." ”
Now, young people are beginning to take over the Taotian Group in full.
Attached: the full text of the letter from all employees of Taotian Group
Dear Taotian students,
On behalf of the Board of Directors of Taotian Group, I would like to announce the following organizational decisions and appointments:
1. Wu Jia led the User Platform Division and Alimama Division;
2. Lead the Taobao Division, Taotian Merchant Platform Department, and Taotian Customer Satisfaction Department;
3. Jia Luo led the Tmall Division;
4. Yiman leads the M2C business department;
5. Shaoyou leads the clothing development department;
6. Daofang led the Taobao Live and Content Division.
All of the above responsible persons reported to me.
Tomorrow's results come from today's changes and actions. Face up to the status quo, start a new business, and let's win the future together!
Wu Yongming
CEO of Alibaba Group
Chairman and CEO of Taotian Group
December 22, 2023