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However, in five years, "traffic" has become a negative synonym from a hot word in the entertainment industry, starting from the Spring Festival Gala to traffic, the public recognition of new traffic seems to be getting lower and lower in recent years, but it is undeniable that no matter how the outside world views traffic, they are still at the top of the pyramid in the circle, and the attention and discussion they have received are much higher than those of stars in the same class.
For example, in the recent incident of stars rushing to help the disaster area in Gansu, nearly 100 celebrities participated in donating money and materials, and the traffic will be specially selected to sort out and inventory, and the same donation of 500,000 yuan will give the traffic more praise than other stars.
Some people may feel that this is very unfair to non-traffic stars, but from another point of view, traffic often has to face stricter moral standards and is subject to more scrutiny, and traffic is a double-edged sword from beginning to end.
And this list of the top 30 donations in Chaohua just reflects the entire traffic pattern in 2023, especially in combination with the changes in the circle in recent years, a very interesting point can be drawn - in fact, the traffic in the entertainment industry is the same as seniority, and the first thing that needs to be done is to last longer than the same period.
Looking back on the history of the rise of traffic in the entertainment industry in recent years, the two most important time nodes are 2016 and 2018, from the first four major traffic and the four returned sons in 2016 to the three major explosions of delay, ancient puppet and draft in 2018, and now in 2023, the traffic that has been fought out in it still occupies half of the list, and it is not an easy task to maintain high popularity for so many years without overturning.
The top-notch Xiao Zhan has been strong for five years, and the traffic of the old brand has gradually soared
is also in 2018 because a drama became traffic, 5 years have passed, Xiao Zhan is still the top stream, stable output works, still business top, luxury darling, the biggest "black spot" is too many fans.
On the other hand, Wang Yibo, although his behavior of breaking through the bottom line has not been exposed so far, but labels such as illiterate out of the circle and keen on micro-business endorsements still have a lot of influence on him, especially compared with Xiao Zhan - in 2023, Wang Yibo's resources are better than Xiao Zhan's, and he has partnered with the director and drama bones all the way, and after several movies, the traffic still can't catch up with Xiao Zhan.
Under normal circumstances, the outside world will think that works, exposure and traffic are directly proportional, but for traffic, it is not absolute, they have their own idol attributes, whether they are fans or passers-by, they value the character of the traffic.
It's not just Xiao Zhan and Wang Yibo, in 2023, Chen Feiyu's private photos will be completely cut off as soon as the storm comes out, and Cai Xukun will be removed from the show due to a scandal, which can verify the importance of traffic to maintain a good image.
Every year, the summary of the collapsed house celebrities is indispensable to the traffic, and the overnight popularity and popularity of tens of thousands of people have also stunned many people's minds, for traffic, every time it causes a negative controversy, it will bring an unpredictable chain reaction.
Here is also a clear way for all prospective traffic, be a good person first and then consider the work.
——In 2023, another batch of veteran traffic will begin to soar, Xiao Zhan won the two major IP male leads, Zhu Yilong and Zhang Yixing starred in the movie box office, and they have been strong in the circle for more than 5 years, and it is not all smooth sailing.
At the same time, how many of the traffic that used to fall out of the circle have fallen? There must be more than successful soaring.
The new explosive models are all set off by their peers, and not overturning is a victory
A similar principle is also easy to use on the new traffic in 2023 - in all fairness, whether it is a TV series, a movie or a variety show in 2023, there will be a lack of hits, to a certain extent, it can be called a worse year, all relying on peers, the most typical ones are Wei Daxun and Yang Yang.
In the top ten of the recent super talk list, only Cheng Yi, Tan Jianci, and Deng Wei can barely be regarded as relying on the popular models in 2023 (there are not many questions about the data injection).
Counting further back, there are also Zhang Linghe, Chen Zheyuan, Wei Daxun, Tian Jiarui, Yu Shi and others, who have a little traffic relying on the works broadcast in 2023, but in terms of the business and resources they get in the future, it seems to be lively, all of them are short generations, there are few spokespersons, either close friends or ambassadors - other brands cut a bunch of leeks and ran away!
In 2022, there will be professional institutions that have counted the follow-up business of popular models, and in 2023, professional institutions will be too lazy to make annual reviews.
If you look at the summary of traffic business in the third quarter, you will know the reason - Cheng Yi, who will be blessed under the explosive effect in 2023, will not be as good as Xiao Zhan's addition in a quarter, which is too embarrassing.
By the way, the media summarized the four major traffic to be exploded in 2023, namely Zhang Linghe, Zhang Wanyi, Chen Zheyuan and Tan Jianci, and I liked a word from netizens very much after reading it.
- Huh?
It is difficult to convert pan-popularity, and the situation of traffic actresses is always more difficult
After watching all year round in 2023, female stars now seem to be more concerned than male stars - if the degree of discussion is used as the traffic measurement standard, 85 flowers are the eternal gods, and the new generation of small flowers have four out of the circle.
Compared with the popularity list, the four popular girls can be about equal to the four major traffic (female version), and the traffic here can be understood as pan-popularity, that is, attention ≠ love.
Combined with the situation of female stars in the entertainment industry, they are always more critical than male stars, their figures, appearance, career, and feelings can be said to be one of them, most of their appearance management is better than that of male stars, and the frequency of overturning is much lower than that of male stars, but whether it is film and television resources or business endorsements, male stars often get more with the same popularity.
I won't do in-depth derivative discussion here, I can only say that female stars are in a more difficult situation than male stars, which has led to their fans becoming more and more demanding.
- Reba and Huang Jingyu spread the scandal, and the fans made a fuss; Liu Shishi and Liu Yuning were cheated for filming, and the fans even scolded Liu Shishi; every time Yang Zi gained a little weight, the fans immediately reprimanded him angrily.
It is difficult for the outside world to understand the behavior of these fans, but depending on the current situation of these traffic actresses in 2023, Reba, who is deaf to fan demands, has lost her word-of-mouth to the thinned Yang Zi.
Finally, I hope that all the traffic can clean themselves, realize the importance of image and word of mouth, don't fall behind, don't overturn, insist on 20 years to become childhood memories, and everyone has the opportunity to become an old drama bone!
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